Creative Director (Amazon FBA / Ecommerce)

📌 Core Information

🔹 Job Title: Creative Director (Amazon FBA / Ecommerce)

🔹 Company: X UP Digital

🔹 Location: Rawalpindi, Punjab, Pakistan

🔹 Job Type: Full-Time

🔹 Category: Online and Mail Order Retail

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the overall creative vision and strategy for all brands under the X UP Digital portfolio
• Overseeing the creation and production of all visual and multimedia content for digital platforms
• Ensuring brand consistency and training teams to adhere to brand standards
• Leading creative campaigns and collaborating with cross-functional teams
• Staying current with industry trends and exploring new creative concepts

ASSUMPTION: This role requires a high level of creativity, leadership, and strategic thinking to drive brand awareness, engagement, and sales across multiple digital platforms.

📋 Key Responsibilities

✅ Developing and executing compelling visual content and creative strategies that drive brand awareness, customer engagement, and sales

✅ Collaborating with marketing, brand management, and product development teams to create cohesive and impactful brand presence

✅ Overseeing the creation and production of visual and multimedia content for Amazon, Shopify, social media, email marketing, and other digital platforms

✅ Ensuring all creative content meets high standards of quality, consistency, and brand alignment across all channels and touchpoints

✅ Developing and maintaining brand guidelines for each brand within the portfolio

✅ Leading the conceptualization and execution of creative campaigns, including product launches, seasonal promotions, social media initiatives, and influencer collaborations

✅ Staying current with industry trends and exploring new creative concepts, formats, and channels

✅ Leading, mentoring, and managing the creative team, fostering a collaborative and innovative environment

✅ Analyzing the performance of creative assets and using data-driven insights to refine strategies and optimize content

✅ Collaborating with product development and customer success teams to create packaging, product images, and other creative materials that enhance the customer experience

ASSUMPTION: This role requires a dynamic leader with a deep understanding of e-commerce, digital media, and creative content production, as well as strong communication, presentation, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field

Experience: 5+ years of experience in a creative leadership role, preferably within an e-commerce or digital marketing environment

Required Skills:

• Proven experience in creating and executing compelling visual content for Amazon, Shopify, social media, and other digital platforms
• Strong portfolio demonstrating expertise in graphic design, photography, videography, and creative content production
• Excellent leadership skills with experience managing and developing creative teams
• Strong understanding of digital marketing principles and experience working in a data-driven environment
• Exceptional communication, presentation, and project management skills
• Highly creative, detail-oriented, and able to work effectively in a fast-paced environment

Preferred Skills:

• Experience with tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design software
• Knowledge of e-commerce platforms (Amazon, Shopify) and marketplace optimization best practices
• Familiarity with social media platforms (TikTok, Instagram, Facebook) and content creation trends
• Experience working with influencer marketing and user-generated content

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be PKR 1,200,000 - 1,800,000 per annum, based on industry standards for a Creative Director with 5-10 years of experience in the e-commerce sector in Pakistan.

Benefits:

• Competitive salary and performance-based bonuses
• Opportunity to work with a fast-growing, innovative company with a dynamic and collaborative culture
• Professional development and growth opportunities

Working Hours: Full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses, operating within the competitive and dynamic online retail industry.

Company Size: With 11-50 employees, X UP Digital offers a mid-sized company environment, providing ample opportunities for collaboration, growth, and impact on the organization's success.

Founded: Established in 2018, X UP Digital has a proven track record of cultivating brands for exponential growth and empowering entrepreneurs to realize their e-commerce ambitions.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth
• X UP Digital operates with a dynamic and collaborative culture, fostering innovation and success

Company Specialties:

• Amazon FBA business acquisition and optimization
• E-commerce brand cultivation and growth
• Strategic brand management and creative direction

Company Website: xupdigital.com

ASSUMPTION: As a mid-sized company, X UP Digital offers a balance between the agility and innovation of a startup and the stability and resources of a larger organization.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise, leadership, and strategic thinking in creative direction and brand management within the e-commerce sector.

Reporting Structure: The Creative Director reports directly to the Head of Marketing and collaborates closely with the Head of Brand Management, Product Development teams, and other internal stakeholders.

Work Arrangement: This role is on-site, with standard office hours and flexibility for project demands. The Creative Director is expected to be present in the Rawalpindi office to lead the creative team and collaborate with other departments.

Growth Opportunities:

• As X UP Digital continues to grow and acquire new brands, there may be opportunities for the Creative Director to expand their team, take on additional responsibilities, or even lead new initiatives
• The company's dynamic and collaborative culture provides ample opportunities for professional development and skill-building
• With a proven track record of brand cultivation and growth, X UP Digital offers a strong platform for the Creative Director to make a significant impact on the organization's success

ASSUMPTION: Given the company's focus on growth and brand optimization, there are likely numerous opportunities for the Creative Director to grow within the role and make a significant impact on the organization's success.

🌍 Location & Work Environment

Office Type: X UP Digital's Rawalpindi office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US

Geographic Context:

• Rawalpindi is located in the Punjab province of Pakistan, offering a vibrant and diverse cultural scene, as well as easy access to major cities and attractions
• The city's strategic location provides convenient access to transportation networks, enabling employees to commute easily to the office
• Rawalpindi's thriving business environment offers numerous opportunities for networking and professional growth

Work Schedule: The work schedule for this role is full-time, with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) and flexibility for project demands. The Creative Director is expected to be present in the office during core business hours and may need to work additional hours to meet project deadlines.

ASSUMPTION: As the Creative Director is responsible for leading the creative team and collaborating with other departments, being present in the office is crucial for effective communication, team-building, and project management.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Head of Marketing and other key stakeholders to discuss the role, responsibilities, and qualifications
• Portfolio presentation and creative challenge to demonstrate design skills and problem-solving abilities
• Final decision and offer

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Leadership and team management abilities
• Understanding of e-commerce, digital marketing, and brand management principles
• Communication, presentation, and project management skills
• Cultural fit and alignment with X UP Digital's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in creative direction, brand management, and e-commerce
• Prepare a strong portfolio showcasing your expertise in graphic design, photography, videography, and creative content production
• Be ready to discuss your creative process, problem-solving approach, and leadership style during the interview
• Research X UP Digital's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization

ATS Keywords: To increase the visibility of your application, include relevant keywords from the job description in your resume, such as:

• Creative Direction
• Ecommerce
• Digital Media
• Content Production
• Brand Management
• Graphic Design
• Photography
• Videography
• Project Management
• Leadership
• Marketing Strategy
• Data Analysis
• Social Media
• Influencer Marketing
• Team Development
• Innovation

ASSUMPTION: As a mid-sized company, X UP Digital may use an Applicant Tracking System (ATS) to manage and filter job applications. Including relevant keywords in your resume can help your application stand out and increase its chances of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• E-commerce platforms (Amazon, Shopify)
• Social media management tools (Hootsuite, Buffer)
• Project management software (Asana, Trello)
• Analytics and reporting tools (Google Analytics, Tableau)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard design software, e-commerce platforms, and project management tools is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: X UP Digital fosters a culture of creativity and continuous improvement
• Collaboration: The company values teamwork and cross-functional collaboration to drive success
• Customer-centric: X UP Digital prioritizes understanding and meeting the needs of its customers

Work Style:

• Dynamic: The company operates in a fast-paced and ever-changing e-commerce environment
• Creative: X UP Digital values innovative thinking and encourages employees to push boundaries
• Data-driven: The company uses data and analytics to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working with data and using it to inform creative decisions?
• Do you have a proven track record of driving brand awareness, engagement, and sales through compelling visual content?

ASSUMPTION: As a mid-sized company, X UP Digital offers a dynamic and collaborative work environment that values innovation, creativity, and data-driven decision-making. Prospective candidates should assess their fit with these cultural aspects before applying.

⚠️ Potential Challenges

• Managing a creative team and balancing multiple projects and deadlines
• Adapting to the fast-paced and ever-changing e-commerce environment
• Working with cross-functional teams and stakeholders to align creative strategies with business objectives
• Staying current with industry trends and emerging platforms to ensure creative output remains innovative and relevant

ASSUMPTION: As a senior-level role in a dynamic and growing company, the Creative Director may face various challenges, including managing teams, balancing multiple projects, and staying current with industry trends.

📈 Similar Roles Comparison

• Compared to other creative director roles, this position places a stronger emphasis on e-commerce and digital marketing, requiring a deep understanding of these fields to drive brand success
• X UP Digital's focus on Amazon FBA businesses differentiates it from other e-commerce companies, offering unique opportunities and challenges for the Creative Director
• Career progression in this role may involve expanding the creative team, taking on additional responsibilities, or even leading new initiatives as the company continues to grow

ASSUMPTION: While this role shares similarities with other creative director positions, its focus on e-commerce and Amazon FBA businesses sets it apart and offers unique opportunities for growth and impact.

📝 Sample Projects

• Developing a comprehensive brand style guide for a newly acquired Amazon FBA business, including logo design, color schemes, typography, and imagery guidelines
• Conceptualizing and executing a seasonal marketing campaign for an established brand, including product photography, videography, graphic design, and copywriting
• Collaborating with the product development team to create packaging designs that align with brand aesthetics and product specifications, ensuring a cohesive customer experience

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Creative Director role at X UP Digital.

❓ Key Questions to Ask During Interview

• Can you describe the creative team structure and how this role fits within the organization?
• How does X UP Digital approach brand management and creative strategy for its portfolio of brands?
• What are the key performance indicators (KPIs) used to measure the success of creative campaigns and content?
• How does X UP Digital support the professional development and growth of its creative team members?
• What is the company's approach to work-life balance, and how does this role fit within that framework?

ASSUMPTION: Asking these questions during the interview can help prospective candidates better understand the role, the company culture, and the expectations for the Creative Director position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Creative Director (Amazon FBA / Ecommerce) in Rawalpindi at X UP Digital
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in creative direction, brand management, and e-commerce
• Prepare a strong portfolio showcasing your expertise in graphic design, photography, videography, and creative content production
• Be ready to discuss your creative process, problem-solving approach, and leadership style during the interview
• Research X UP Digital's company culture, values, and mission to demonstrate your enthusiasm and alignment with the organization
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.