Creative Director (Amazon FBA / Ecommerce)

📌 Core Information

🔹 Job Title: Creative Director (Amazon FBA / Ecommerce)

🔹 Company: X UP Digital

🔹 Location: Rochester Hills, Michigan, United States

🔹 Job Type: Full-Time

🔹 Category: Online and Mail Order Retail

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the overall creative vision and strategy for all brands under the X UP Digital portfolio
• Overseeing the creation and production of all visual and multimedia content for digital platforms
• Ensuring brand consistency and adherence to brand guidelines across all creative assets
• Leading creative campaigns and collaborating with cross-functional teams to drive brand awareness and engagement
• Staying current with industry trends and exploring new creative concepts to enhance brand visibility

ASSUMPTION: This role requires a dynamic leader with a deep understanding of e-commerce, digital media, and creative content production to drive brand success across multiple platforms.

📋 Key Responsibilities

✅ Develop and lead the overall creative vision and strategy for all brands under the X UP Digital portfolio

✅ Collaborate with the Head of Marketing and Head of Brand Management to translate marketing strategies into visually compelling creative campaigns

✅ Oversee the creation and production of all visual and multimedia content for digital platforms, ensuring high standards of quality, consistency, and brand alignment

✅ Develop and maintain brand guidelines for each brand within the portfolio, ensuring consistent application of brand elements across all creative assets

✅ Lead the conceptualization and execution of creative campaigns, including product launches, seasonal promotions, social media initiatives, and influencer collaborations

✅ Stay current with industry trends, emerging platforms, and creative technologies to ensure all creative output remains innovative, relevant, and competitive

✅ Lead, mentor, and manage the creative team, fostering a collaborative and innovative environment

✅ Work with the Head of Marketing to analyze the performance of creative assets and use data-driven insights to refine creative strategies and optimize content

✅ Partner with the Product Development team to create packaging, product images, and other creative materials that align with brand aesthetics and product specifications

✅ Collaborate with the Head of Customer Success to develop content that enhances the customer experience

ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience working in a data-driven environment to ensure creative output drives business results.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design, Fine Arts, Marketing, or a related field

Experience: 5+ years of experience in a creative leadership role, preferably within an e-commerce or digital marketing environment

Required Skills:

• Proven experience in creating and executing compelling visual content for Amazon, Shopify, social media, and other digital platforms
• Strong portfolio demonstrating expertise in graphic design, photography, videography, and creative content production
• Excellent leadership skills with experience managing and developing creative teams
• Strong understanding of digital marketing principles and experience working in a data-driven environment
• Exceptional communication, presentation, and project management skills
• Highly creative, detail-oriented, and able to work effectively in a fast-paced environment

Preferred Skills:

• Experience with tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and other design software
• Knowledge of e-commerce platforms (Amazon, Shopify) and marketplace optimization best practices
• Familiarity with social media platforms (TikTok, Instagram, Facebook) and content creation trends
• Experience working with influencer marketing and user-generated content

ASSUMPTION: A strong portfolio and proven experience in creative leadership are essential for this role, as the Creative Director will be responsible for shaping the visual identity and storytelling of X UP Digital's brands.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Creative Director role in the online retail sector, the estimated salary range is $120,000 - $160,000 per year. This range takes into account the candidate's experience level, the company's size, and the location in Rochester Hills, Michigan.

Benefits:

• Competitive salary and performance-based bonuses
• Opportunity to work with a fast-growing, innovative company with a dynamic and collaborative culture
• Professional development and growth opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for project demands

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: X UP Digital operates in the competitive online and mail order retail industry, focusing on the strategic acquisition and optimization of Amazon FBA businesses. The company specializes in cultivating brands for exponential growth and empowering entrepreneurs to realize their e-commerce ambitions.

Company Size: X UP Digital is a small company with 11-50 employees, providing a dynamic and collaborative work environment where individual contributions can significantly impact the organization's success.

Founded: X UP Digital was founded in 2018, making it a relatively young and agile company with a strong focus on innovation and growth.

Company Description:

• X UP Digital specializes in the strategic acquisition and optimization of Amazon FBA businesses
• The company empowers entrepreneurs to realize their e-commerce ambitions by cultivating brands for exponential growth
• X UP Digital is committed to reshaping the future of online retail, one thriving business at a time

Company Specialties:

• Amazon FBA business acquisition and optimization
• Brand cultivation and growth strategies
• Cross-functional collaboration and innovation

Company Website: xupdigital.com

ASSUMPTION: Working at X UP Digital offers applicants the opportunity to join a fast-growing, innovative company with a strong focus on empowering entrepreneurs and driving e-commerce success.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise, leadership, and strategic thinking to drive creative direction and brand success across multiple platforms.

Reporting Structure: The Creative Director reports directly to the CEO and works closely with the Head of Marketing, Head of Brand Management, and Product Development teams to ensure cohesive brand presence and effective creative campaigns.

Work Arrangement: This is an on-site position, with standard business hours Monday through Friday. However, flexibility is required to accommodate project demands and deadlines.

Growth Opportunities:

• As X UP Digital continues to grow and acquire new brands, there will be opportunities for the Creative Director to expand their team and take on additional responsibilities
• With proven success in the role, the Creative Director may have the opportunity to move into a more senior leadership position within the company
• Working at X UP Digital provides exposure to various aspects of e-commerce and digital marketing, allowing the Creative Director to develop new skills and expertise

ASSUMPTION: The Creative Director's role is critical to X UP Digital's success, and there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: X UP Digital's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 309 S Main St, Suite 250, Rochester, Michigan 48307, US

Geographic Context:

• Rochester Hills is a suburb of Detroit, Michigan, with a population of approximately 71,000 residents
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Rochester Hills is home to several parks, nature trails, and recreational facilities, providing ample opportunities for outdoor activities

Work Schedule: Standard business hours, Monday through Friday, with flexibility for project demands

ASSUMPTION: Working at X UP Digital's Rochester Hills office provides a dynamic and collaborative work environment, with easy access to local amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• Portfolio review and creative challenge to evaluate design skills and problem-solving abilities
• On-site or virtual interview with the CEO, Head of Marketing, and other key stakeholders to discuss the role, company culture, and career growth opportunities
• Background check and reference verification

Key Assessment Areas:

• Creative problem-solving and design skills
• Leadership and team management abilities
• Understanding of digital marketing principles and e-commerce platforms
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your creative leadership experience, digital marketing expertise, and relevant skills for this role
• Prepare a comprehensive portfolio showcasing your expertise in graphic design, photography, videography, and creative content production
• Be prepared to discuss your creative process, design philosophy, and how you approach brand development and management
• Research X UP Digital's company culture, values, and mission to demonstrate your alignment with the organization's goals and vision

ATS Keywords: Creative Director, Amazon FBA, Ecommerce, Brand Management, Digital Marketing, Graphic Design, Photography, Videography, Creative Content Production, Leadership, Team Management, Cross-Functional Collaboration

ASSUMPTION: Applicants should tailor their application materials to highlight their creative leadership experience, digital marketing expertise, and relevant skills for this role to increase their chances of success in the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects)
• Amazon Seller Central
• Shopify
• Social media platforms (TikTok, Instagram, Facebook)

ASSUMPTION: Familiarity with industry-standard design software and e-commerce platforms is essential for this role, as the Creative Director will be responsible for overseeing the creation and production of all visual and multimedia content for digital platforms.

👔 Cultural Fit Considerations

Company Values:

• Innovation: X UP Digital encourages creativity, experimentation, and continuous learning to drive brand success
• Collaboration: The company fosters a collaborative work environment where team members support and learn from one another
• Growth: X UP Digital is committed to empowering entrepreneurs and helping them realize their e-commerce ambitions

Work Style:

• Dynamic and fast-paced: Applicants should be comfortable working in a fast-paced environment with tight deadlines and shifting priorities
• Creative and innovative: X UP Digital values applicants who think outside the box and bring fresh ideas to the table
• Collaborative and team-oriented: The company encourages applicants who are strong communicators and enjoy working with cross-functional teams

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple projects and deadlines?
• Are you a creative problem-solver with a strong portfolio demonstrating expertise in graphic design, photography, videography, and creative content production?
• Do you enjoy collaborating with cross-functional teams and working closely with stakeholders to drive brand success?

ASSUMPTION: Applicants should assess their fit with X UP Digital's company values and work style to ensure a successful and fulfilling career at the organization.

⚠️ Potential Challenges

• Managing a creative team in a fast-paced, dynamic environment with shifting priorities and tight deadlines
• Balancing the need for innovation and creativity with the requirement to maintain brand consistency and adherence to brand guidelines
• Staying current with industry trends, emerging platforms, and creative technologies to ensure all creative output remains innovative, relevant, and competitive
• Working with a diverse range of brands within the X UP Digital portfolio, each with its unique identity and aesthetic

ASSUMPTION: Applicants should be prepared to face these challenges and have a clear understanding of how their skills, experience, and work style will enable them to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional in-house creative roles, this position requires a strong understanding of e-commerce platforms and marketplace optimization best practices
• As a small company, X UP Digital offers a dynamic and collaborative work environment with ample opportunities for growth and development
• This role is a senior-level position, requiring a high degree of expertise, leadership, and strategic thinking to drive creative direction and brand success across multiple platforms

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills, experience, and career goals align with the opportunities and challenges presented by this position.

📝 Sample Projects

• Developing a comprehensive brand style guide for a new Amazon FBA acquisition, including logo design, color palette, typography, and imagery guidelines
• Conceptualizing and executing a seasonal marketing campaign for an established Shopify brand, including product photography, graphic design, and social media content
• Collaborating with the Product Development team to create packaging designs that align with brand aesthetics and product specifications for a new product launch

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached brand development, creative content production, and cross-functional collaboration in those roles.

❓ Key Questions to Ask During Interview

• Can you describe the creative direction and brand strategy for X UP Digital's portfolio of brands, and how this role fits into that vision?
• How does the Creative Director collaborate with the Head of Marketing, Head of Brand Management, and Product Development teams to ensure cohesive brand presence and effective creative campaigns?
• What are the key priorities for the Creative Director in the first 90 days, and how will my success be measured in this role?
• How does X UP Digital support the professional development and growth of its employees, particularly in the creative and marketing fields?
• What is the company's approach to work-life balance, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role, company culture, and career growth opportunities to make a strong impression during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative leadership experience, digital marketing expertise, and relevant skills for this role
• Prepare a comprehensive portfolio showcasing your expertise in graphic design, photography, videography, and creative content production
• Be prepared to discuss your creative process, design philosophy, and how you approach brand development and management during the interview process
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.