Creative Director, APAC

📌 Core Information

🔹 Job Title: Creative Director, APAC

🔹 Company: Crunchyroll, LLC

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Entertainment

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading regional campaign strategy and creative for shows, launches, events, and live experiences
• Driving the full creative process from early concept through polished, on-brand assets
• Inspiring and directing a team of designers, writers, and producers across multiple channels
• Aligning regional creative with global brand vision and campaign goals
• Staying ahead of fandom trends, entertainment moments, and emerging creative formats

ASSUMPTION: This role requires a strategic and creative thinker who can balance multiple projects and manage teams to deliver high-impact assets that resonate with anime and pop culture fans across the APAC region.

📋 Key Responsibilities

✅ Lead regional campaign strategy and creative for shows, launches, events, and live experiences

✅ Translate marketing goals into powerful concepts that connect with audiences and drive results

✅ Inspire and direct a team of designers, writers, and producers across multiple channels

✅ Align regional creative with global brand vision and campaign goals

✅ Drive the full creative process from early concept through polished, on-brand assets

✅ Deliver high-quality work across formats (static, video, digital, experiential)

✅ Guide reviews and critiques with a strong eye for design and storytelling

✅ Maintain excellence in quality, timeline, and budget

✅ Design original assets and write compelling copy as needed

✅ Oversee creative presentations and fine-tune deliverables for various stakeholders

✅ Build and manage relationships with agencies and production partners

✅ Stay ahead of fandom trends, entertainment moments, and emerging creative formats

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and team management, requiring strong leadership and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 12+ years of creative experience, with at least 6 years in senior roles within the streaming and entertainment industry

Required Skills:

• Proven portfolio showcasing strategic thinking, campaign success, and individual creative impact
• Deep understanding of the India market entertainment, culture, and audience dynamics
• Strong command of consumer insights, content marketing, and fandom communities (anime, gaming, comics, etc.)
• Skilled at leading cross-functional teams and managing agencies in branding or design environments
• Fluent in English and Hindi
• Clear, confident communicator with strong writing skills
• Proficient in Adobe Creative Suite, Figma, and Google Workspace
• Experienced in delivering projects end-to-end, from brief through execution

Preferred Skills:

• Experience working with global brands and understanding of global brand guidelines
• Familiarity with the anime and manga industry
• Experience working with remote teams across different time zones

ASSUMPTION: Candidates should have a strong background in creative direction, campaign leadership, and team management, with a deep understanding of the Indian market and its entertainment landscape.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a senior creative role in the APAC region)

Benefits:

• Best-in-class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Free premium access to Crunchyroll
• Professional Development
• Company's Paid Parental Leave (up to 22 weeks for birthing parents and up to 12 weeks for non-birthing parents)
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• Winter Break

Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a senior creative role in the APAC region. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, specifically focused on anime and manga streaming, theatrical releases, games, merchandise, events, and manga publishing

Company Size: 501-1,000 employees (Mid-sized company)

Founded: 2006 (As a joint venture between US-based Sony Pictures Entertainment and Japan’s Aniplex)

Company Description:

• Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
• Offers free ad-supported and premium subscription content, as well as events, theatrical releases, games, consumer products, collectibles, and manga publishing
• Available on over 15 platforms, including all gaming consoles

Company Specialties:

• Media and technology
• Video streaming and subscription services

Company Website: Crunchyroll

ASSUMPTION: Crunchyroll is a well-established company in the anime and manga industry, with a strong focus on connecting fans with the content they love and creating engaging experiences.

📊 Role Analysis

Career Level: Senior-level creative director role with the opportunity to grow and make a significant impact on the company's APAC marketing efforts

Reporting Structure: This role reports directly to the Global Head of Brand and Creative and works closely with regional marketing teams and global brand stakeholders

Work Arrangement: Hybrid work arrangement, with a mix of remote and on-site work

Growth Opportunities:

• Potential to grow into a global creative leadership role as the company expands its presence in the APAC region
• Opportunities to work on high-profile campaigns and collaborate with global brands
• Chance to mentor and develop junior team members and contribute to the company's creative culture

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's APAC marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with a mix of remote and on-site work

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial, commercial, and entertainment capital of India
• The city is known for its vibrant culture, diverse population, and thriving entertainment industry
• Mumbai is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad

Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work environment offers a good balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Creative brief and portfolio review with the hiring manager
• Final interview with the Global Head of Brand and Creative

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Strategic thinking and campaign development
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and portfolio to highlight your relevant creative experience and skills
• Prepare a strong cover letter that demonstrates your understanding of the role and your fit for the company
• Be ready to discuss your creative process, inspiration, and how you approach challenges in your work

ATS Keywords: Creative Direction, Campaign Leadership, Strategic Thinking, Design, Storytelling, Consumer Insights, Content Marketing, Fandom Communities, Team Leadership, Agency Management, Adobe Creative Suite, Figma, Google Workspace, Communication, Writing Skills, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's creative skills, strategic thinking, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Figma
• Google Workspace
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in creative environments.

👔 Cultural Fit Considerations

Company Values:

• Courage: Overcoming fear to enable our best selves
• Curiosity: Being curious to foster empathy, inclusion, and understanding
• Kaizen: Having a growth mindset committed to constant forward progress
• Service: Serving our community with humility, enabling joy and belonging for others

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Creative and innovative

Self-Assessment Questions:

• How do you embody the company's values in your daily work?
• How do you approach challenges and setbacks, and how do you use them to grow?
• How do you foster a creative and collaborative work environment?

ASSUMPTION: Crunchyroll values a diverse and inclusive work environment that fosters growth, creativity, and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing regional campaign needs with global brand guidelines
• Working with remote teams across different time zones
• Keeping up with the fast-paced and ever-changing entertainment industry

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike other creative director roles, this position focuses specifically on the APAC region and its unique entertainment landscape
• Crunchyroll's focus on anime and manga content sets it apart from other entertainment companies
• This role offers the opportunity to work on a wide range of campaigns, from theatrical releases and events to digital marketing and branding efforts

ASSUMPTION: This role is unique in its focus on the APAC region and Crunchyroll's specific content vertical, offering a distinct opportunity for creative professionals with relevant experience.

📝 Sample Projects

• Developing a regional marketing campaign for a new anime series launch, including branding, promotional materials, and event planning
• Creating a visual identity and marketing strategy for a Crunchyroll-branded event or convention
• Designing and executing a social media campaign to promote a Crunchyroll original series or film

ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges the successful candidate might face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans for the APAC region?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development of its creative team members?
• What are the most rewarding aspects of working at Crunchyroll, according to current employees?
• How does the company measure the success of its regional marketing campaigns, and what metrics are most important?

ASSUMPTION: These interview questions help the candidate better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Crunchyroll Creative Director, APAC
• Tailor your resume and portfolio to highlight your relevant creative experience and skills
• Prepare a strong cover letter that demonstrates your understanding of the role and your fit for the company
• Be ready to discuss your creative process, inspiration, and how you approach challenges in your work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.