Creative Director, Art

📌 Core Information

🔹 Job Title: Creative Director, Art

🔹 Company: Hook

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading the development of creative concepts and their production
• Managing and mentoring a team of up to 25 individuals
• Building and maintaining positive relationships with clients
• Developing and presenting pitch materials for major campaigns
• Ensuring high-quality deliverables across multiple brand accounts

ASSUMPTION: This role requires a high level of creativity, leadership, and client management skills. It involves working around PST hours and some travel may be required.

📋 Key Responsibilities

✅ Lead the development of insightfully driven creative concepts and their production to the point of exceeding client expectations

✅ Partner with a Business Director to lead a team of up to 25 individuals composed of designers, animators, creatives, and producers

✅ Offer mentorship and guidance across all disciplines in regards to individual growth and process improvements

✅ Establish and maintain positive relationships with all relevant client contacts and become an expert on brand culture, client politics, products, and expectations

✅ Lead the development and presentation of pitch materials for all major and complex campaigns associated with your primary brand and/or potential new clients

✅ Hire, mentor, and manage the success of a functional creative team (copywriters, art directors, and associate creative directors)

✅ Ensure and inspire the highest possible quality of all strategic, creative, and design deliverables within the scope of one or more brand relationships

✅ Facilitate creative development by providing detailed direction, feedback, and constructive criticism to creative, design, engineering, and motion staff

✅ Work with production and account leadership to evaluate the potential, feasibility, staffing requirements, and timing needs of incoming opportunities

✅ Maintain a positive creative culture through teamwork, leading by example, and promoting creative/company values

ASSUMPTION: This role requires a hands-on approach to creative development and team leadership. It involves working with various teams and clients to ensure campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience)

Experience: 12+ years of industry experience in a well-established, creative role with a proven track record of agency success

Required Skills:

• Strong background in hands-on design and/or motion
• Ability to work around PST hours
• Ability to travel as needed for shoots, pitches, client meetings, events, etc. (expected less than 15% of the year)
• Large tech brands related experience is a plus
• Previous experience growing and leading a team of 15+ people
• Broad conceptual skills from broadcast to IRL events to viral social campaigns
• Ability to navigate complex problems from a high level and also be a hands-on contributor when needed
• Solid verbal communication skills, with experience presenting to all levels of clients
• Strong creative portfolio highlighting relevant/category experience and industry award-winning work
• Experience working with large teams in a client-facing role
• Excellent written and presentation skills
• Able to handle multiple projects in a fast-paced environment

Preferred Skills:

• Experience working with large tech brands
• Fluency in additional languages

ASSUMPTION: Candidates should have extensive experience in creative roles and be comfortable working in a fast-paced, client-facing environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Creative Director role with 12+ years of experience and a remote work arrangement)

Benefits:

• Health
• Dental
• Matching 401k
• Paid vacation
• Paid holidays

Working Hours: Full-time, with a flexible schedule and the ability to work around PST hours

ASSUMPTION: The salary range is estimated based on industry standards for a Creative Director role with the given experience level and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2006

Company Description:

• Hook is an award-winning creative content agency specializing in advertising, campaigns, and experiences for innovative brands
• The company values collaboration, maker-centric teams, and production-led design
• Hook aims to create a positive work environment where everyone can express who they are and build enjoyable, trusted long-term partnerships

Company Specialties:

• Creative development
• Interactive design & production
• Growth marketing
• Augmented Reality
• Display media
• Graphic design
• Social content
• Short-form video
• Campaign content
• Brand identity
• Motion Graphics

Company Website: http://byhook.com/

ASSUMPTION: Hook is a well-established agency with a strong focus on creativity and collaboration. They value diversity and aim to create a positive work environment for their employees.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Creative Directors report directly to the Executive Creative Director and act as independent experts interfacing primarily with the account leadership of their brand group

Work Arrangement: Remote solely, with some travel required for shoots, pitches, client meetings, events, etc. (expected less than 15% of the year)

Growth Opportunities:

• Potential to grow and lead a functional creative team
• Opportunities to work on major campaigns and pitch materials
• Possibility to advance within the company's 10-level advancement framework

ASSUMPTION: This role offers opportunities for growth and advancement within the company, as well as the chance to work on high-profile campaigns and pitch materials.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Ann Arbor, Michigan, and Culver City, California

Geographic Context:

• Hook has offices in Ann Arbor, Michigan, and Culver City, California, but this role is remote solely
• The company works with innovative brands like Google, YouTube, Amazon, and Mailchimp
• Hook values a collaborative, maker-centric team and an emphasis on production-led design

Work Schedule: Full-time, with a flexible schedule and the ability to work around PST hours

ASSUMPTION: This role requires working around PST hours and some travel may be required for shoots, pitches, client meetings, events, etc. (expected less than 15% of the year).

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or case study presentation
• Final interview with the Creative Director or Executive Creative Director

Key Assessment Areas:

• Creativity and portfolio presentation
• Communication and presentation skills
• Problem-solving and critical thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Prepare a strong creative portfolio showcasing your design and motion skills
• Be ready to discuss your creative process and thought behind your work
• Research the company and be prepared to discuss how your skills and experience align with their needs

ATS Keywords: Creative Direction, Digital Marketing, Design, Motion Graphics, Team Leadership, Client Relations, Campaign Development, Mentorship, Communication, Problem Solving, Portfolio Development, Presentation Skills, Project Management, Collaboration, Feedback, Quality Assurance

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, communication skills, and cultural fit. Applicants should be prepared to present their portfolio and discuss their creative process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Sketch or Figma
• Keynote or PowerPoint
• Microsoft Office Suite

ASSUMPTION: Candidates should be proficient in industry-standard design and presentation tools. Familiarity with project management software may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Actively meet challenges with a bias toward action
• Iterate and overdeliver
• Project a sense of ownership

Work Style:

• Collaborative and maker-centric team
• Emphasis on production-led design
• Focus on creating enjoyable and trusted long-term partnerships

Self-Assessment Questions:

• Do you actively seek out answers and define new insights from informed research?
• Are you comfortable working in a fast-paced environment and iterating on ideas to improve them?
• Do you take personal ownership and invest in the success of your projects and campaigns?

ASSUMPTION: Hook values a collaborative, maker-centric team and an emphasis on production-led design. Candidates should be comfortable working in a fast-paced environment and taking personal ownership of their projects.

⚠️ Potential Challenges

• Working around PST hours and some travel may be required
• Managing a large team and multiple projects simultaneously
• Dealing with complex client relationships and expectations
• Keeping up with industry trends and technological advancements

ASSUMPTION: This role may present challenges in terms of working around PST hours, managing a large team, and dealing with complex client relationships. Candidates should be comfortable working in a fast-paced, client-facing environment.

📈 Similar Roles Comparison

• This role is similar to other Creative Director positions but may have more of a hands-on creative component
• Hook's focus on production-led design and collaboration sets it apart from other agencies
• This role offers opportunities for growth and advancement within the company's 10-level advancement framework

ASSUMPTION: This role is similar to other Creative Director positions but may have more of a hands-on creative component. Hook's focus on production-led design and collaboration sets it apart from other agencies.

📝 Sample Projects

• Developing a comprehensive branding toolkit for a major tech brand
• Creating a viral social media campaign for a product launch
• Designing and animating explainer videos for a series of complex products

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of work they may be expected to handle in this role. Actual projects may vary based on client needs and industry trends.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Hook support the growth and development of its Creative Directors?
• What are the most challenging aspects of this role, and how does Hook help its employees navigate them?
• How does Hook approach client relationships, and what are the expectations for this role in that regard?
• What are the most rewarding aspects of working at Hook, according to current employees?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company culture. Actual questions may vary based on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and achievements
• Prepare a strong creative portfolio showcasing your design and motion skills
• Be ready to discuss your creative process and thought behind your work during the interview
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.