📌 Core Information
🔹 Job Title: Creative Director, Brand
🔹 Company: Greenlight Financial Technology
🔹 Location: Atlanta (Remote Friendly)
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategy with a focus on narrative development and storytelling
- Leading the creation of engaging copy and creative for various marketing channels
- Collaborating with design, product, and growth marketing teams to ensure brand consistency
- Championing the brand voice and ensuring authenticity in all communications
- Overseeing and mentoring a team of writers and brand designers
- Analyzing audience insights and campaign performance to refine messaging and storytelling approaches
- Identifying and developing new storytelling opportunities
- Staying up-to-date on industry trends and best practices in copywriting and brand design
ASSUMPTION: This role requires a strong background in brand marketing, particularly in digital products or consumer tech, with exceptional writing, editing, and communication skills.
📋 Key Responsibilities
✅ Develop and execute brand strategy focusing on narrative development and storytelling
✅ Lead the creation of engaging copy and creative for various marketing channels
✅ Collaborate with design, product, and growth marketing teams to ensure brand consistency
✅ Champion the brand voice and ensure authenticity in all communications
✅ Oversee and mentor a team of writers and brand designers
✅ Analyze audience insights and campaign performance to refine messaging and storytelling approaches
✅ Identify and develop new storytelling opportunities
✅ Stay up-to-date on industry trends and best practices in copywriting and brand design
ASSUMPTION: This role involves a high degree of collaboration and requires strong leadership skills to mentor and guide a team of writers and brand designers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech
Required Skills:
- Exceptional writing, editing, and communication skills
- Proven experience developing and executing brand strategies
- Analytical mindset with the ability to use data to inform storytelling decisions
- Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns
Preferred Skills:
- Experience working in a fast-paced tech environment
- Fluency in Spanish or other languages
ASSUMPTION: A portfolio demonstrating the ability to craft engaging, audience-focused content is required for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $190,000 (varies by location)
Benefits:
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's location, experience, and skill set.
📌 Applicant Insights
🔍 Company Context
Industry: Greenlight operates in the financial services industry, focusing on family-focused fintech products and services.
Company Size: Greenlight is a mid-sized company with 201-500 employees, providing a collaborative and innovative work environment.
Founded: Greenlight was founded in 2014, with a mission to help parents raise financially smart kids through its award-winning banking app for families.
Company Description:
- Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids
- Their award-winning banking app for families serves more than 6 million parents and kids
- Greenlight offers features such as automated allowance, managed chores, flexible spend controls, and investment options for families
Company Specialties:
- Family-focused fintech products and services
- Banking app for families with features like automated allowance and investment options
- Collaborative and innovative work environment
Company Website: http://www.greenlight.com
ASSUMPTION: Greenlight's focus on family-focused fintech products and services sets it apart in the financial services industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience in brand marketing and leadership skills to mentor and guide a team.
Reporting Structure: The Creative Director, Brand reports directly to the VP of Brand.
Work Arrangement: This role is a hybrid position, offering both remote and in-office opportunities.
Growth Opportunities:
- Potential to grow within the brand team or explore other leadership roles within the company
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's brand and narrative
ASSUMPTION: This role offers ample opportunities for growth and development within the company, given Greenlight's focus on innovation and collaboration.
🌍 Location & Work Environment
Office Type: Greenlight's headquarters is located in Atlanta, GA, with remote-friendly work arrangements available.
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta is a vibrant city with a diverse population and a thriving tech industry
- The city offers a variety of cultural attractions, entertainment options, and outdoor activities
- Greenlight's remote-friendly work arrangement allows for flexibility in location
Work Schedule: The work schedule is typically Monday-Friday, with flexibility for remote work arrangements.
ASSUMPTION: Greenlight's remote-friendly work arrangement allows for a flexible work-life balance, catering to employees' personal needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or a member of the HR team
- Portfolio review and in-depth discussion about creative approach and brand strategy
- Final interview with key stakeholders, including the VP of Brand
Key Assessment Areas:
- Writing and editing skills, with a focus on brand storytelling and narrative development
- Brand strategy and messaging, including the ability to create engaging and on-brand copy
- Leadership and mentoring skills, with a focus on guiding and developing a team of writers and brand designers
- Analytical skills, with the ability to use data to inform storytelling decisions
Application Tips:
- Tailor your resume and cover letter to highlight your experience in brand marketing, with a focus on digital products or consumer tech
- Prepare a portfolio showcasing your writing, editing, and creative skills, with a focus on brand storytelling and narrative development
- Be prepared to discuss your approach to brand strategy, messaging, and campaign development
- Demonstrate your leadership and mentoring skills, with examples of how you have guided and developed team members in previous roles
ATS Keywords: Brand Marketing, Copywriting, Brand Strategy, Storytelling, Leadership, Communication, Digital Marketing, Content Strategy, Audience Insights, Creative Direction, Mentoring, Campaign Development, Visual Storytelling, Data Analysis, Integrated Brand Campaigns, Consumer Tech
ASSUMPTION: Greenlight's interview process is designed to assess the candidate's fit for the role, with a focus on writing and editing skills, brand strategy, and leadership abilities.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (Asana, Trello, JIRA)
- Analytics tools (Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard creative and project management tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Greenlight values creativity and continuous improvement
- Collaboration: Greenlight fosters a collaborative and inclusive work environment
- Integrity: Greenlight is committed to ethical and transparent business practices
Work Style:
- Greenlight values a flexible and remote-friendly work arrangement
- The company encourages a healthy work-life balance
- Greenlight fosters a culture of open communication and feedback
Self-Assessment Questions:
- Do you thrive in a collaborative and innovative work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you value open communication and feedback, and are you willing to provide and receive constructive criticism?
ASSUMPTION: Greenlight values a strong cultural fit, with a focus on innovation, collaboration, and integrity. Candidates should be comfortable working in a flexible and remote-friendly work environment, with a focus on open communication and feedback.
⚠️ Potential Challenges
- Managing a team of writers and brand designers, with a focus on mentoring and guiding their development
- Balancing the need for consistency in brand messaging with the desire for innovation and creativity
- Adapting to a fast-paced and ever-changing work environment
- Navigating the complexities of working with multiple stakeholders, including design, product, and growth marketing teams
ASSUMPTION: This role presents unique challenges, including the need to balance consistency and innovation, manage a team, and navigate a fast-paced work environment with multiple stakeholders.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand strategy and narrative development, rather than day-to-day copywriting or design tasks
- In the family-focused fintech industry, Greenlight's brand is centered around empowering parents to raise financially smart kids, setting it apart from competitors
- Career paths in brand marketing can vary, with opportunities to grow within the brand team or explore other leadership roles within the company
ASSUMPTION: This role is unique in its focus on brand strategy and narrative development, with a strong emphasis on leadership and mentoring skills. The family-focused fintech industry presents unique opportunities and challenges compared to other sectors.
📝 Sample Projects
- Developing a comprehensive brand strategy and narrative for a new family-focused fintech product
- Creating engaging and on-brand copy for a marketing campaign targeting parents and kids
- Overseeing the design and production of a series of branded videos or animations for social media and in-app experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Creative Director, Brand role, with a focus on brand strategy, narrative development, and creative direction.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy and narrative for Greenlight's core products, and how this role will contribute to their evolution?
- How does the brand team collaborate with design, product, and growth marketing teams, and what are the key priorities for this role in terms of cross-functional collaboration?
- What are the key challenges facing the brand team, and how can this role help address them?
- How does Greenlight support the professional development and growth of its employees, particularly in the brand marketing team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These key questions are designed to assess the candidate's fit for the role, with a focus on brand strategy, cross-functional collaboration, and professional development opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/greenlight/05c09efd-9c44-4726-a4af-78ddfb0b1ea2
- Prepare a portfolio showcasing your writing, editing, and creative skills, with a focus on brand storytelling and narrative development
- Tailor your resume and cover letter to highlight your experience in brand marketing, with a focus on digital products or consumer tech
- Be prepared to discuss your approach to brand strategy, messaging, and campaign development
- Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
