π Core Information
πΉ Job Title: Creative Director - Copy
πΉ Company: TheLab
πΉ Location: New York, New York, United States
πΉ Job Type: Hybrid (On-site 3 days a week)
πΉ Category: Advertising & Marketing
πΉ Date Posted: May 20, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Leading and inspiring a team of copywriters and designers
- Guiding creative projects from big idea to execution
- Developing effective creative briefs and ad campaigns
- Fostering client relationships and acting as a trusted creative partner
ASSUMPTION: This role requires a balance of creative and management skills, with a focus on social media and client relations.
π Key Responsibilities
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Lead and inspire a team of copywriters, designers, and motion designers across a portfolio of client accounts
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Guide creative from big idea through execution, providing clear, actionable feedback
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Provide strategic insight on emerging trends and industry developments
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Become an expert on clientsβ brands, goals, and competitive landscapes to develop creative campaigns
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Work closely with strategy to develop effective creative briefs
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Create and optimize ad campaigns across paid and organic social for multiple clients
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Foster 1-1 relationships with clients, acting as a trusted creative partner
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Strategize with internal team members to anticipate problems and suggest recommendations
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Balance working across multiple projects and support team members in prioritizing their work
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Manage team members within the context of thelabβs people-first culture and applicable laws
ASSUMPTION: This role involves a mix of creative, strategic, and management responsibilities, with a focus on social media and client relations.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, English, or a related field
Experience: 8+ years in marketing/advertising copywriting, preferably in a digital agency setting
Required Skills:
- Proven experience in a senior, creative-management role
- Excellent communication and leadership skills
- Deep paid and organic social expertise in at least 4 major platforms
- Working knowledge of and curiosity about AI tools
- Ability to sell ideas and creative strategies to other leaders
- Maturity and empathy in difficult team situations
- Grace under pressure and ability to handle client feedback and revisions
Preferred Skills:
- Experience with shoot production and post-production processes
- Creator and influencer marketing experience
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing personal copywriting alongside strategy and the work of teams theyβve led.
π° Compensation & Benefits
Salary Range: $165,000 - $175,000 per year, commensurate with experience
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is based on industry standards for a creative director role in New York City.
π Applicant Insights
π Company Context
Industry: Advertising & Marketing
Company Size: Mid-size (50-250 employees)
Founded: 2005
Company Description:
- An agency of makers with deep expertise in solving creative, performance, production, and technology challenges
- Focuses on making better work to help brands work better
- Partners directly with clients to think big and design for reality
Company Specialties:
- Marketing, branding & design
- E-commerce builds
- Social media strategy and execution
- Content creation and production
Company Website: thelabnyc.com
ASSUMPTION: TheLab is a mid-size advertising agency with a focus on creative problem-solving and client partnerships.
π Role Analysis
Career Level: Senior-level, management role
Reporting Structure: Reports directly to the Chief Creative Officer
Work Arrangement: Hybrid (On-site 3 days a week)
Growth Opportunities:
- Potential to grow into a leadership role within the creative department
- Opportunities to work on a diverse range of client accounts
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers opportunities for career growth and development within the creative department.
π Location & Work Environment
Office Type: Creative agency office
Office Location(s): Flatiron District, New York, NY
Geographic Context:
- New York City offers a vibrant and dynamic cultural scene
- Flatiron District is a bustling neighborhood with many amenities
- Easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on creativity and innovation.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager
- Portfolio presentation and case study discussion
- Final interview with the Chief Creative Officer
Key Assessment Areas:
- Creativity and strategic thinking
- Leadership and management skills
- Social media expertise
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work and explaining your creative process
- Be ready to discuss your approach to social media strategy and execution
ATS Keywords: Copywriting, creative management, social media, client relations, creative strategy, team leadership, AI tools, ad campaigns, problem-solving, feedback
ASSUMPTION: The application process is designed to assess both creative and management skills, with a focus on social media expertise.
π οΈ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (Hootsuite, Sprout Social, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The required tools and technologies are standard for the advertising industry.
π Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Curiosity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing and mentoring team members?
- Do you have a strong portfolio showcasing your creative and strategic abilities?
ASSUMPTION: TheLab values creativity, collaboration, and curiosity, with a focus on innovation and problem-solving.
β οΈ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Balancing creative and management responsibilities
- Handling client feedback and revisions gracefully
- Keeping up with the fast-paced nature of the advertising industry
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive under pressure.
π Similar Roles Comparison
- Creative Director roles at other advertising agencies may have a broader scope, including oversight of art and design teams
- This role is more focused on copywriting and social media strategy and execution
- Career progression may be similar to other creative director roles, with opportunities to grow into leadership positions
ASSUMPTION: This role is unique in its focus on copywriting and social media strategy, with opportunities for career growth within the creative department.
π Sample Projects
- Developing a social media campaign for a new product launch
- Creating a brand voice and tone guide for a rebranding project
- Managing a team to create and execute a multi-channel ad campaign
ASSUMPTION: These sample projects are designed to showcase the creative and strategic skills required for this role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the creative department currently?
- How does the company support the growth and development of its creative team members?
- What is the company's approach to work-life balance for creative team members?
- How does the company measure the success of its social media campaigns?
- What is the company's approach to diversity, equity, and inclusion in its creative work?
ASSUMPTION: These questions are designed to gain insight into the company's culture, values, and approach to creative work.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best work and explaining your creative process
- Be ready to discuss your approach to social media strategy and execution
- Follow up with the hiring manager one week after your final interview
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.