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Creative Director - Copy

TheLab
Full-time
On-site
New York, New York, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Director - Copy

πŸ”Ή Company: TheLab

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: Hybrid (On-site 3 days a week)

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: May 20, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and inspiring a team of copywriters and designers
  • Guiding creative projects from big idea to execution
  • Developing effective creative briefs and ad campaigns
  • Fostering client relationships and acting as a trusted creative partner

ASSUMPTION: This role requires a balance of creative and management skills, with a focus on social media and client relations.

πŸ“‹ Key Responsibilities

βœ… Lead and inspire a team of copywriters, designers, and motion designers across a portfolio of client accounts

βœ… Guide creative from big idea through execution, providing clear, actionable feedback

βœ… Provide strategic insight on emerging trends and industry developments

βœ… Become an expert on clients’ brands, goals, and competitive landscapes to develop creative campaigns

βœ… Work closely with strategy to develop effective creative briefs

βœ… Create and optimize ad campaigns across paid and organic social for multiple clients

βœ… Foster 1-1 relationships with clients, acting as a trusted creative partner

βœ… Strategize with internal team members to anticipate problems and suggest recommendations

βœ… Balance working across multiple projects and support team members in prioritizing their work

βœ… Manage team members within the context of thelab’s people-first culture and applicable laws

ASSUMPTION: This role involves a mix of creative, strategic, and management responsibilities, with a focus on social media and client relations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, English, or a related field

Experience: 8+ years in marketing/advertising copywriting, preferably in a digital agency setting

Required Skills:

  • Proven experience in a senior, creative-management role
  • Excellent communication and leadership skills
  • Deep paid and organic social expertise in at least 4 major platforms
  • Working knowledge of and curiosity about AI tools
  • Ability to sell ideas and creative strategies to other leaders
  • Maturity and empathy in difficult team situations
  • Grace under pressure and ability to handle client feedback and revisions

Preferred Skills:

  • Experience with shoot production and post-production processes
  • Creator and influencer marketing experience
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong portfolio showcasing personal copywriting alongside strategy and the work of teams they’ve led.

πŸ’° Compensation & Benefits

Salary Range: $165,000 - $175,000 per year, commensurate with experience

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Generous PTO and holiday policy
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is based on industry standards for a creative director role in New York City.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising & Marketing

Company Size: Mid-size (50-250 employees)

Founded: 2005

Company Description:

  • An agency of makers with deep expertise in solving creative, performance, production, and technology challenges
  • Focuses on making better work to help brands work better
  • Partners directly with clients to think big and design for reality

Company Specialties:

  • Marketing, branding & design
  • E-commerce builds
  • Social media strategy and execution
  • Content creation and production

Company Website: thelabnyc.com

ASSUMPTION: TheLab is a mid-size advertising agency with a focus on creative problem-solving and client partnerships.

πŸ“Š Role Analysis

Career Level: Senior-level, management role

Reporting Structure: Reports directly to the Chief Creative Officer

Work Arrangement: Hybrid (On-site 3 days a week)

Growth Opportunities:

  • Potential to grow into a leadership role within the creative department
  • Opportunities to work on a diverse range of client accounts
  • Chance to mentor and develop junior team members

ASSUMPTION: This role offers opportunities for career growth and development within the creative department.

🌍 Location & Work Environment

Office Type: Creative agency office

Office Location(s): Flatiron District, New York, NY

Geographic Context:

  • New York City offers a vibrant and dynamic cultural scene
  • Flatiron District is a bustling neighborhood with many amenities
  • Easy access to public transportation

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on creativity and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • In-person or virtual interview with the hiring manager
  • Portfolio presentation and case study discussion
  • Final interview with the Chief Creative Officer

Key Assessment Areas:

  • Creativity and strategic thinking
  • Leadership and management skills
  • Social media expertise
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a portfolio showcasing your best work and explaining your creative process
  • Be ready to discuss your approach to social media strategy and execution

ATS Keywords: Copywriting, creative management, social media, client relations, creative strategy, team leadership, AI tools, ad campaigns, problem-solving, feedback

ASSUMPTION: The application process is designed to assess both creative and management skills, with a focus on social media expertise.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media management platforms (Hootsuite, Sprout Social, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: The required tools and technologies are standard for the advertising industry.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Integrity
  • Curiosity

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on innovation and problem-solving

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable managing and mentoring team members?
  • Do you have a strong portfolio showcasing your creative and strategic abilities?

ASSUMPTION: TheLab values creativity, collaboration, and curiosity, with a focus on innovation and problem-solving.

⚠️ Potential Challenges

  • Managing multiple client accounts and projects simultaneously
  • Balancing creative and management responsibilities
  • Handling client feedback and revisions gracefully
  • Keeping up with the fast-paced nature of the advertising industry

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive under pressure.

πŸ“ˆ Similar Roles Comparison

  • Creative Director roles at other advertising agencies may have a broader scope, including oversight of art and design teams
  • This role is more focused on copywriting and social media strategy and execution
  • Career progression may be similar to other creative director roles, with opportunities to grow into leadership positions

ASSUMPTION: This role is unique in its focus on copywriting and social media strategy, with opportunities for career growth within the creative department.

πŸ“ Sample Projects

  • Developing a social media campaign for a new product launch
  • Creating a brand voice and tone guide for a rebranding project
  • Managing a team to create and execute a multi-channel ad campaign

ASSUMPTION: These sample projects are designed to showcase the creative and strategic skills required for this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the creative department currently?
  • How does the company support the growth and development of its creative team members?
  • What is the company's approach to work-life balance for creative team members?
  • How does the company measure the success of its social media campaigns?
  • What is the company's approach to diversity, equity, and inclusion in its creative work?

ASSUMPTION: These questions are designed to gain insight into the company's culture, values, and approach to creative work.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a portfolio showcasing your best work and explaining your creative process
  • Be ready to discuss your approach to social media strategy and execution
  • Follow up with the hiring manager one week after your final interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.