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Creative Director, Copy- Market Access

EVERSANA
Full-time
On-site
Chicago, Illinois, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Director, Copy - Market Access

πŸ”Ή Company: EVERSANA INTOUCH

πŸ”Ή Location: Chicago, Illinois, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading and managing senior-level copy team members
  • Contributing to idea generation and executional excellence
  • Setting the bar for craft and quality in market access content
  • Collaborating with senior account team members and clients

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and leadership to drive market access campaigns and ensure brand success.

πŸ“‹ Key Responsibilities

βœ… Ownership of market access content for individual projects and agency of record brands

βœ… Participation in new business pitches for market access, with a deep knowledge of strategic imperatives, message architecture, and tactics

βœ… Demonstrating strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers

βœ… Proactively monitoring the progress of both own and direct reports' assigned projects, providing direction, input, and feedback on direct reports' work

βœ… Coordinating assignments among assigned freelance writers and managing the quality of freelance work before sharing with the broader team

βœ… Assessing day-to-day copywriting needs and alerting supervisor to coverage gaps within the agency or availability to support other teams as needed

βœ… Demonstrating a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

ASSUMPTION: The role involves a high level of multitasking, delegation, and management to ensure seamless business management while still contributing to idea generation and executional excellence.

🎯 Required Qualifications

Education: Bachelor's degree (or equivalent education plus professional experience) in English, Communication, Life Sciences, or similar

Experience: 8-10 years of agency/healthcare writing experience, with at least 4-5 years supervising market access content for a brand(s)

Required Skills:

  • Expertise in extracting relevant information from clinical sources and writing medically accurate copy
  • Experience with complex projects that include internal and external account and creative teams
  • Client-facing confidence that advances dialogue, sells strategic ideas, and creates strong agency-client relationships
  • Proficient in American Medical Association (AMA) style
  • Familiarity with FDA/OPDP regulations and guidelines
  • Excellent verbal communication and presentation skills
  • Ability to work in a fast-paced environment and to learn quickly
  • High-level interpersonal, organizational, and problem-solving skills
  • Ability to prioritize tasks and manage time effectively

Preferred Skills:

  • Proficiency in Word, PowerPoint, Excel, Adobe, Microsoft Office, and Teams

ASSUMPTION: The ideal candidate will have a strong background in market access content creation, leadership, and client management within the healthcare industry.

πŸ’° Compensation & Benefits

Salary Range: $139,000 to $205,000 (anticipated base salary range for this position)

Benefits:

  • Competitive salaries and benefits package
  • 401(k) plan
  • Health, dental, and vision insurance
  • Paid time off (vacation, sick, and holidays)
  • Employee assistance program
  • Tuition reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on relevant experience, other job-related qualifications/skills, and geographic location. The benefits package is subject to change and may vary based on the employee's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services, with a focus on life science marketing and healthcare communications

Company Size: 1,001-5,000 employees (mid-sized agency)

Founded: 2018 (as part of EVERSANA)

Company Description:

  • EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries
  • Combines world-class creative and digital teams with deep market access, payer, and healthcare communications expertise
  • Provides innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers
  • Part of EVERSANA, a pioneer in next-generation commercial services, connecting dots that other agencies can't, helping drive commercialization success

Company Specialties:

  • Life science marketing
  • Branding
  • Advertising
  • Brand launches
  • Strategic planning
  • Creative
  • Market access
  • Medical communications
  • Consulting
  • Digital transformation
  • Technology strategy and consulting
  • Omnichannel marketing
  • Media planning and buying
  • Innovation services
  • Data and analytics
  • Market research
  • Social media
  • Film, video, and animation
  • Search engine marketing
  • Web and mobile development

Company Website: eversanaintouch.com

ASSUMPTION: EVERSANA INTOUCH is a well-established agency with a strong reputation in the life science marketing and healthcare communications industry. Its extensive list of specialties reflects its comprehensive approach to serving clients in the life sciences and pharmaceutical industries.

πŸ“Š Role Analysis

Career Level: Senior-level management role with potential for growth into a director or vice president position

Reporting Structure: Reports directly to the Senior Vice President, Creative

Work Arrangement: On-site, full-time position with the potential for remote work in the future

Growth Opportunities:

  • Potential to advance to a director or vice president role within the creative department
  • Opportunities to work on a diverse range of brands and projects within the market access space
  • Chance to mentor and develop junior-level writers, contributing to their career growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the creative department and make a substantial impact on the agency's market access offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open work areas and private meeting rooms

Office Location(s): 205 N Michigan Ave, #3200, Chicago, Illinois 60601, US

Geographic Context:

  • Chicago is a major hub for the life sciences and healthcare industries, with numerous pharmaceutical and biotechnology companies based in the city and surrounding suburbs
  • The office is located in the heart of downtown Chicago, offering easy access to public transportation, dining, and entertainment options
  • The city is known for its diverse neighborhoods, vibrant cultural scene, and four distinct seasons

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity, with ample opportunities for professional growth and development in the dynamic and fast-paced city of Chicago.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth phone or video interview with the hiring manager and/or a member of the creative team
  • In-person or virtual portfolio presentation and case study discussion

  • Final interview with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Portfolio and case study presentation
  • Writing samples and copy tests
  • Cultural fit and alignment with EVERSANA INTOUCH's values
  • Strategic thinking and problem-solving skills
  • Leadership and management abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
  • Prepare a portfolio showcasing your best market access-focused work, including both branded and unbranded pieces
  • Be ready to discuss your approach to market access content creation, leadership, and client management
  • Research EVERSANA INTOUCH's company culture and values, and be prepared to demonstrate your alignment with them
  • Follow up with the hiring manager or HR representative after your interview to express your interest in the position and reiterate your qualifications

ATS Keywords: Creative Director, Copy, Market Access, Leadership, Management, Strategy, Payer, Pharmacy, Integrated Delivery Networks, Employer Benefit Consultants, Actuaries, Brand Management, Content Creation, Medical Writing, FDA Regulations, AMA Style

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, leadership, and cultural fit, with a strong emphasis on market access content creation and management.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel)
  • Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Content management systems (CMS) and marketing automation platforms
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Video conferencing and collaboration tools (e.g., Zoom, Microsoft Teams)
  • Healthcare-specific software and databases (e.g., IQVIA, Symphony Health, Veeva)

ASSUMPTION: The ideal candidate will have experience with industry-standard tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient Minded: Act with the patient's best interest in mind
  • Client Delight: Own every client experience and its impact on results
  • Take Action: Be empowered and empower others to act now
  • Grow Talent: Own your development and invest in the development of others
  • Win Together: Passionately connect with anyone, anywhere, anytime to achieve results
  • Communication Matters: Speak up to create transparent, thoughtful, and timely dialogue
  • Embrace Diversity: Create an environment of awareness and respect
  • Always Innovate: Be bold and creative in everything you do

Work Style:

  • Collaborative and team-oriented, with a focus on collective success
  • Agile and adaptable, with a willingness to take on new challenges and learn quickly
  • Data-driven and strategic, with a strong analytical mindset
  • Creative and innovative, with a passion for pushing boundaries and challenging the status quo
  • Committed to continuous learning and professional development

Self-Assessment Questions:

  • How do you demonstrate your commitment to acting with the patient's best interest in mind in your daily work?
  • Can you provide an example of a time when you went above and beyond to create a delightful client experience, and what was the outcome?
  • Describe a situation where you had to take action quickly and effectively to address a challenge or opportunity. What was the result?

ASSUMPTION: Candidates should be prepared to discuss their alignment with EVERSANA INTOUCH's values and work style, and provide specific examples of their commitment to patient-centricity, client satisfaction, and innovative problem-solving.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously, requiring strong organizational and time management skills
  • Navigating complex market access landscapes and regulatory environments, necessitating a deep understanding of the healthcare industry and relevant regulations
  • Collaborating effectively with diverse stakeholders, including clients, internal teams, and external vendors, requiring strong communication and interpersonal skills
  • Adapting to a fast-paced and dynamic work environment, with a constant need to learn and evolve

ASSUMPTION: The ideal candidate will be able to thrive in a challenging and fast-paced environment, with a strong ability to manage multiple projects, adapt to change, and collaborate effectively with diverse stakeholders.

πŸ“ˆ Similar Roles Comparison

  • Creative Director, Copy - Market Access vs. Creative Director, Copy - Brand
    • Market Access role focuses on payer and provider audiences, while Brand role targets consumers and healthcare professionals
    • Market Access role requires a deep understanding of market access strategies, tactics, and regulations, while Brand role emphasizes brand positioning, messaging, and creative execution
    • Both roles require strong leadership, management, and strategic thinking skills, as well as a deep understanding of the healthcare industry
  • Creative Director, Copy - Market Access vs. Senior Copywriter - Market Access
    • Creative Director role involves leadership, management, and strategic responsibilities, while Senior Copywriter role focuses on tactical execution and content creation
    • Creative Director role requires a broader range of skills, including budget management, team mentoring, and client relationship management, while Senior Copywriter role emphasizes writing, editing, and proofreading
    • Both roles require a strong understanding of market access content creation and management, as well as a deep knowledge of the healthcare industry
  • Creative Director, Copy - Market Access vs. Account Director - Market Access
    • Creative Director role focuses on content creation and management, while Account Director role emphasizes client relationship management, strategic planning, and project management
    • Creative Director role requires strong leadership and management skills, as well as a deep understanding of market access content, while Account Director role necessitates excellent communication, presentation, and negotiation skills, as well as a strong strategic mindset
    • Both roles require a strong understanding of the healthcare industry and relevant regulations, as well as a commitment to patient-centricity and client satisfaction

ASSUMPTION: Each role within the market access space offers unique challenges and opportunities, requiring a diverse set of skills and a deep understanding of the specific aspects of market access content creation, management, and strategy.

πŸ“ Sample Projects

  • Developing a comprehensive market access strategy and tactical plan for a newly launched pharmaceutical product, including key messaging, target audience identification, and channel selection
  • Creating a suite of branded and unbranded materials to support a product's market access journey, from launch through loss of exclusivity
  • Designing and executing a multi-channel campaign to raise awareness and educate payers, providers, and patients about a rare disease and its treatment options
  • Conducting market research and analysis to inform market access strategy and tactical planning, including competitive landscape assessments, payer interviews, and patient surveys

ASSUMPTION: The ideal candidate will have experience working on a diverse range of market access projects, with a strong track record of success in driving brand awareness, education, and adoption.

❓ Key Questions to Ask During Interview

  • Can you describe the agency's approach to market access content creation and management, and how this role fits into that strategy?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the agency support the professional development and growth of its creative team members?
  • Can you provide an example of a successful market access campaign the agency has worked on, and what was the team's role in its execution?
  • How does the agency collaborate with clients to ensure their market access strategies and tactics align with their broader brand objectives?
  • What is the agency's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role, the agency, and the market access landscape, as well as their commitment to driving brand success and patient outcomes.

πŸ“ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
  • Prepare a portfolio showcasing your best market access-focused work, including both branded and unbranded pieces
  • Be ready to discuss your approach to market access content creation, leadership, and client management during your interview
  • Follow up with the hiring manager or HR representative after your interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.