Creative Director (Copywriter)

📌 Core Information

🔹 Job Title: Creative Director (Copywriter)

🔹 Company: Carmichael Lynch

🔹 Location: Minneapolis (hybrid), remote, Philadelphia (hybrid), remote

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Minneapolis, Philadelphia) and Remote

🚀 Job Overview

Key aspects of this role include:

• Leading creative development for 360/holistic campaigns across multiple platforms
• Building strong client relationships and understanding their brand vision
• Partnering with cross-functional teams to align creative direction with brand strategy
• Mentoring and inspiring art directors, copywriters, and other creatives
• Staying ahead of industry trends and emerging technologies

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive innovative campaigns and maintain strong client relationships.

📋 Key Responsibilities

✅ Lead the creative development for all 360/holistic campaigns, overseeing brief development, concepting, client communication, and executions across multiple platforms (TV/TVC, OLV, digital, social, media, experiential, etc.).

✅ Build strong, collaborative relationships with key clients, understanding their brand vision, business goals, and customer needs to create impactful brand moments that drive engagement and brand affinity.

✅ Partner with ECD, CDs, strategists, account directors, and other disciplines to align creative direction with brand strategy, consumer insights, and market trends.

✅ Lead, mentor, and inspire art directors, copywriters, and other creatives, fostering a culture that is “hard on the work, not the people.”

✅ Lead and in some cases execute the creation of innovative, breakthrough concepts that stand out in a competitive market.

✅ Ensure all creative work meets the highest standards of quality, craft, and consistency, while always keeping tabs on development opportunities for those you supervise.

✅ Present and pitch creative concepts to clients, effectively communicating the rationale behind the ideas and securing client approval, both for current and prospective clients.

✅ Work cross-functionally with production, digital, social, media, and other teams to bring ideas to life, ensuring seamless execution of creative concepts.

✅ Stay ahead of industry trends; emerging tech, social/digital platforms, and cultural moments, ensuring the agency’s creative output remains relevant and innovative.

✅ Be an active participant in our company culture, attending events, mentoring creatives, and celebrating our people and our work avidly.

ASSUMPTION: This role requires a strong focus on creative leadership, strategy, brand leadership, and innovation to lead integrated teams and clients to industry-shaping work.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Advertising, Marketing, Communications, or a related discipline) or equivalent experience.

Experience: 8+ years of experience in creative roles, with at least 3+ years in a leadership capacity.

Required Skills:

• Proven track record of leading and delivering award-winning campaigns
• Strong portfolio showcasing a diverse range of creative work
• Proven pitch/new business experience with wins in your back pocket
• Deep understanding of consumer behavior and trends, with the ability to translate these insights into compelling creative concepts
• Expertise in broadcast, video, social, digital, and experiential creative, with your ear to the streets on emerging technologies, platforms, industry creative, and cultural trends
• Exceptional leadership, communication, and presentation skills
• Strong ability to manage, guide, and inspire a creative team while maintaining a collaborative approach
• Proficiency in creative software (Adobe Creative Suite)
• Broadcast and digital production experience required
• Ability to work under tight deadlines and manage multiple projects simultaneously

Preferred Skills:

• Experience working in an agency environment
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in creative leadership, with a proven track record of driving successful campaigns and mentoring creative teams.

💰 Compensation & Benefits

Salary Range: $180,000.00 - $215,000.00

Benefits:

• Medical, Dental, Vision
• 401k (company matched 50% of first 6%)
• PTO (vacation/sick time) allowance
• 18-week maternity leave, 12-week parental leave
• 19 paid company holidays
• Family Building Benefit (adoption, surrogacy benefit)
• Tuition Reimbursement

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available.

ASSUMPTION: The salary range provided is based on industry standards for a Creative Director role in the advertising industry, with consideration for the candidate's experience level and the company's size and success.

📌 Applicant Insights

🔍 Company Context

Industry: Carmichael Lynch is a full-service advertising agency specializing in brand building, advertising, marketing, public relations, and digital media. They work with iconic brands in various industries to create impactful campaigns that drive business results.

Company Size: Carmichael Lynch has 201-500 employees, providing a mid-sized agency environment where applicants can have a significant impact on the company's success.

Founded: Carmichael Lynch was founded in 1962 and has since grown into a leading advertising agency with a strong reputation for creative excellence and strategic thinking.

Company Description:

• Carmichael Lynch is committed to creating a diverse, safe, and welcoming workplace with opportunity for all.
• The agency believes that when the best of strategy and creativity come together, brands stand apart.
• Carmichael Lynch offers professional development opportunities, competitive salaries, and comprehensive benefits to support the growth and well-being of its employees.

Company Specialties:

• Advertising
• Marketing
• Brand building
• Public relations
• Digital media

Company Website: http://www.carmichaellynch.com

ASSUMPTION: Carmichael Lynch is a well-established advertising agency with a strong focus on creativity, strategy, and innovation. They value diversity, equity, and inclusion, providing a supportive and collaborative work environment for their employees.

📊 Role Analysis

Career Level: The Creative Director (Copywriter) role is a senior-level position, offering significant opportunities for career growth and development within the agency.

Reporting Structure: This role reports directly to the Executive Creative Director (ECD) and works closely with other Creative Directors, strategists, account directors, and cross-functional teams to deliver exceptional creative work for clients.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work on-site in Minneapolis or Philadelphia, or remotely from anywhere.

Growth Opportunities:

• As Carmichael Lynch continues to grow and expand its client base, there will be opportunities for the Creative Director to take on additional responsibilities and advance their career within the agency.
• The agency offers professional development opportunities, including performance reviews, training, and one-on-one mentoring sessions to support the growth and success of its employees.
• With a strong focus on creativity, strategy, and innovation, Carmichael Lynch provides an ideal environment for creative professionals to grow and develop their skills and careers.

ASSUMPTION: The Creative Director (Copywriter) role offers significant opportunities for career growth and development within the agency, with a strong focus on creativity, strategy, and innovation.

🌍 Location & Work Environment

Office Type: Carmichael Lynch has offices in Minneapolis and Philadelphia, with a hybrid work arrangement that allows employees to work on-site or remotely.

Office Location(s): 110 N. 5th Street, Minneapolis, MN 55403, US (Minneapolis) and remote (Philadelphia)

Geographic Context:

• Minneapolis is a vibrant, mid-sized city with a thriving arts and culture scene, offering a high quality of life for residents.
• Philadelphia is a historic city with a rich cultural heritage, providing a diverse and dynamic work environment for employees.
• Both locations offer easy access to public transportation, with a variety of housing options and neighborhoods to suit different preferences and budgets.

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available.

ASSUMPTION: The hybrid work arrangement and flexible hours offered by Carmichael Lynch provide employees with the opportunity to balance their work and personal lives, while still maintaining a strong connection to the agency and its culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Executive Creative Director (ECD)
• Background check and offer

Key Assessment Areas:

• Creativity and strategic thinking
• Leadership and management skills
• Communication and presentation skills
• Industry knowledge and experience
• Alignment with Carmichael Lynch's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your portfolio of creative work, demonstrating your ability to lead and execute innovative campaigns.
• Prepare for behavioral and scenario-based interview questions that assess your leadership, communication, and problem-solving skills.
• Research Carmichael Lynch's company culture and values to ensure a strong fit with your personal work style and career goals.

ATS Keywords: Creative Director, Copywriter, Advertising, Marketing, Brand Building, Public Relations, Digital Media, Leadership, Management, Strategy, Campaign Development, Client Relationships, Industry Trends, Emerging Technologies, Creative Software, Broadcast Production, Digital Production, Consumer Behavior, Consumer Trends, Portfolio, Pitch, New Business

ASSUMPTION: Carmichael Lynch's interview process is designed to assess the candidate's creativity, leadership, and strategic thinking, as well as their alignment with the agency's company culture and values.

🛠️ Tools & Technologies

• Adobe Creative Suite
• Microsoft Office Suite
• Google Workspace
• Project management tools (e.g., Asana, Trello, Jira)
• Creative collaboration platforms (e.g., Figma, InVision)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: Carmichael Lynch uses industry-standard creative software and collaboration tools to facilitate efficient and effective communication and collaboration among its teams.

👔 Cultural Fit Considerations

Company Values:

• Creativity: Carmichael Lynch values creativity and innovation in all aspects of its work, from campaign development to internal processes and operations.
• Collaboration: The agency fosters a collaborative work environment, encouraging cross-functional teamwork and open communication among employees.
• Integrity: Carmichael Lynch is committed to maintaining high ethical standards in all aspects of its business, from client relationships to internal operations.
• Diversity, Equity, and Inclusion: The agency values diversity, equity, and inclusion, striving to create a safe and welcoming workplace for all employees.

Work Style:

• Carmichael Lynch offers a hybrid work arrangement, providing employees with the flexibility to balance their work and personal lives while still maintaining a strong connection to the agency and its culture.
• The agency values a positive, proactive attitude and a strong work ethic, with a focus on collaboration, communication, and teamwork.
• Carmichael Lynch encourages a supportive and inclusive work environment, where employees feel valued and empowered to contribute to the agency's success.

Self-Assessment Questions:

• How do your personal values align with Carmichael Lynch's company values, particularly in the areas of creativity, collaboration, integrity, and diversity, equity, and inclusion?
• How do you prefer to work, and how does that align with Carmichael Lynch's hybrid work arrangement and flexible hours?
• How do you approach collaboration and teamwork, and how does that fit with Carmichael Lynch's collaborative work environment?

ASSUMPTION: Carmichael Lynch values a strong cultural fit with its employees, emphasizing creativity, collaboration, integrity, and diversity, equity, and inclusion in its work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong time management and organizational skills.
• Working with diverse client bases, each with unique brand visions, business goals, and customer needs, requiring strong adaptability and flexibility.
• Staying ahead of industry trends and emerging technologies, requiring continuous learning and professional development.
• Balancing the demands of client work with new business development and pitch opportunities, requiring strong prioritization and time management skills.
• Managing and mentoring creative teams, requiring strong leadership and communication skills.

ASSUMPTION: The Creative Director (Copywriter) role presents unique challenges that require strong leadership, adaptability, and time management skills to succeed in the fast-paced advertising industry.

📈 Similar Roles Comparison

• Creative Director (Art Director) vs. Creative Director (Copywriter): Both roles require strong leadership, creativity, and strategic thinking, but the Art Director role focuses more on visual storytelling and design, while the Copywriter role emphasizes written communication and messaging.
• Creative Director vs. Executive Creative Director (ECD): The ECD role is a more senior-level position, overseeing the creative department and working closely with the agency's leadership team to drive overall creative strategy and vision. The Creative Director role focuses on leading creative teams and delivering exceptional work for clients.
• Creative Director vs. Account Director: The Account Director role is more focused on client relationships, account management, and strategic planning, while the Creative Director role emphasizes creative leadership, campaign development, and brand building.

ASSUMPTION: The Creative Director (Copywriter) role is unique in its focus on written communication and messaging, requiring strong storytelling and strategic thinking skills to create impactful brand moments that drive engagement and brand affinity.

📝 Sample Projects

• Developing a comprehensive brand strategy and campaign for a new client, including market research, consumer insights, and competitive analysis.
• Creating a integrated marketing campaign for an existing client, including advertising, digital, social, and experiential elements, to launch a new product or service.
• Pitching a new business opportunity to a potential client, showcasing the agency's creative capabilities and strategic thinking to secure the win.

ASSUMPTION: The Creative Director (Copywriter) role involves a wide range of projects, from brand strategy and campaign development to new business pitches and client presentations, requiring strong leadership, creativity, and adaptability to succeed in the fast-paced advertising industry.

❓ Key Questions to Ask During Interview

• How does Carmichael Lynch support the professional development and growth of its creative teams?
• What is the typical career path for a Creative Director at Carmichael Lynch, and how can I position myself for future growth and advancement within the agency?
• How does Carmichael Lynch foster a collaborative and inclusive work environment, and what steps does the agency take to ensure diversity, equity, and inclusion in its hiring and promotion practices?
• What are the most challenging aspects of the Creative Director role at Carmichael Lynch, and how can I best prepare to succeed in this position?
• How does Carmichael Lynch measure the success of its creative campaigns, and what key performance indicators (KPIs) are used to track progress and evaluate the agency's work?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Carmichael Lynch's company culture, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, creativity, and strategic thinking abilities.
• Prepare a portfolio of your best creative work, showcasing your ability to lead and execute innovative campaigns that drive business results.
• Research Carmichael Lynch's company culture and values to ensure a strong fit with your personal work style and career goals.
• Prepare for behavioral and scenario-based interview questions that assess your leadership, communication, and problem-solving skills, as well as your ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.