📌 Core Information
🔹 Job Title: Creative Director, LATAM
🔹 Company: Crunchyroll, LLC
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time, Hybrid
🔹 Category: Entertainment, Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading regional campaign strategy and creative for shows, launches, events, and live experiences
- Translating marketing goals into powerful concepts that connect with audiences and drive results
- Inspiring and directing a team of designers, writers, and producers across multiple channels
- Aligning regional creative with global brand vision and campaign goals
- Driving the full creative process from early concept through polished, on-brand assets
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive successful marketing campaigns in the LATAM region.
📋 Key Responsibilities
✅ Lead regional campaign strategy and creative for Crunchyroll's LATAM marketing
✅ Oversee the entire creative process from concept to execution
✅ Inspire and manage a team while ensuring alignment with global brand vision
✅ Deliver high-quality assets across various formats
✅ Stay ahead of fandom trends, entertainment moments, and emerging creative formats
ASSUMPTION: This role involves balancing multiple projects, from early brainstorms to final execution, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field
Experience: 12+ years of creative experience, with 6+ years in senior roles within the streaming and entertainment industry
Required Skills:
- Proven portfolio showcasing strategic thinking, campaign success, and individual creative impact
- Deep understanding of the LATAM market entertainment, culture, and audience dynamics
- Strong command of consumer insights, content marketing, and anime and manga fandom communities
- Experience with leading cross-functional teams and managing agencies in branding or design environments
- Fluency in English and Spanish
- Proficient in Adobe Creative Suite, Figma, and Google Workspace
- Experienced in delivering projects end-to-end, from brief through execution
Preferred Skills:
- Experience with theatrical marketing or live events
- Familiarity with Crunchyroll's brand and content
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative impact and strategic thinking will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (Based on industry standards for a senior creative role in the LATAM region)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Employee discounts on Crunchyroll merchandise and events
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is based on industry standards for a senior creative role in the LATAM region, with consideration for the cost of living in Mexico City.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically focused on anime and manga fandom
Company Size: Medium (501-1,000 employees), offering a well-established yet dynamic work environment
Founded: 2006, with a rich history in the anime and manga streaming industry
Company Description:
- Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love
- Offers a wide range of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide
- Serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing
Company Specialties:
- Media and technology
- Video streaming and subscription services
- Anime and manga content distribution
Company Website: https://www.crunchyroll.com/about
ASSUMPTION: Crunchyroll's focus on anime and manga fandom provides a unique and engaging work environment for creative professionals.
📊 Role Analysis
Career Level: Senior, with the opportunity to grow and make a significant impact on Crunchyroll's LATAM marketing
Reporting Structure: This role reports directly to the VP of Marketing, LATAM, and oversees a team of designers, writers, and producers
Work Arrangement: Hybrid, with 2-3 days on-site per week, allowing for a balance between collaboration and remote work
Growth Opportunities:
- Potential to expand the team and take on more responsibilities as Crunchyroll's LATAM presence grows
- Opportunities to work on high-profile campaigns and events
- Possibility to transition into a global creative leadership role in the future
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Crunchyroll's LATAM marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Mexico City, with potential for occasional travel to other LATAM locations
Geographic Context:
- Mexico City is the largest city in Mexico and the most populous city in North America
- Known for its vibrant culture, rich history, and diverse entertainment scene
- Offers a high cost of living compared to other LATAM cities, with a wide range of housing, dining, and entertainment options
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Mexico City's dynamic entertainment scene and cultural diversity provide ample inspiration for creative professionals in this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Portfolio review and creative challenge to evaluate strategic thinking and creative skills
- Final on-site or virtual interview with key stakeholders, including the VP of Marketing, LATAM
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio quality and relevance to the role
- Communication skills and cultural fit
- Understanding of the LATAM market and anime fandom
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your passion for anime, manga, and Crunchyroll's content
- Be ready to discuss your creative process and how you approach campaign strategy and execution
ATS Keywords: Creative Direction, Campaign Leadership, Storytelling, Design, Copywriting, Consumer Insights, Content Marketing, Team Leadership, Agency Management, Adobe Creative Suite, Figma, Google Workspace, LATAM Market Knowledge, Anime, Manga
ASSUMPTION: Crunchyroll's hiring process is designed to assess both creative skills and cultural fit, with a strong emphasis on portfolio quality and relevance.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Figma
- Google Workspace (Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard design and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Courage: Overcoming fear to enable one's best self
- Curiosity: Being curious and open to learning and growth
- Kaizen: Committing to constant forward progress
- Service: Serving the community with humility, enabling joy and belonging for others
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
- Detail-oriented and quality-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about anime, manga, and Crunchyroll's content?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: Crunchyroll values employees who embody their core values and thrive in a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing regional campaign strategy with global brand vision
- Adapting to the unique cultural dynamics of the LATAM market
- Working with remote team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of anime and manga fandom and the LATAM market
- Crunchyroll's focus on anime and manga content provides a unique and engaging work environment for creative professionals
- This role offers significant growth potential, with the opportunity to make a lasting impact on Crunchyroll's LATAM marketing
ASSUMPTION: This role is unique in its focus on anime and manga fandom and the LATAM market, offering a compelling opportunity for creative professionals with relevant experience.
📝 Sample Projects
- Developing a comprehensive campaign strategy for a new anime series launch in the LATAM region
- Designing and executing promotional materials for a Crunchyroll event or live experience
- Creating a targeted social media campaign to engage LATAM anime fans and drive platform subscriptions
ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges faced in this role, from campaign strategy to hands-on design and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into Crunchyroll's global marketing strategy, and how can I contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Crunchyroll support the professional growth and development of its employees?
- What are the most challenging aspects of working in the LATAM market, and how can I best prepare for them?
- How does Crunchyroll measure the success of its marketing campaigns, and what metrics will I be responsible for tracking?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role, showing your interest in Crunchyroll's success and your commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter explaining your passion for anime, manga, and Crunchyroll's content
- Be ready to discuss your creative process and how you approach campaign strategy and execution during your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
