📌 Core Information
🔹 Job Title: Creative Director, Marketing
🔹 Company: Better
🔹 Location: New York, NY
🔹 Job Type: Regular
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a cohesive brand and performance marketing strategy
- Managing a creative team to execute work across various channels and projects
- Collaborating with key stakeholders and agency partners to set creative strategy
- Building world-class marketing funnels and driving innovation
ASSUMPTION: This role requires a strategic thinker with a strong creative background and experience in performance marketing to lead Better's marketing efforts for the growth team.
📋 Key Responsibilities
✅ Developing and implementing a cohesive brand and performance marketing strategy that differentiates Better in the mortgage industry
✅ Balancing creative performance with brand standards and consistency across marketing touchpoints
✅ Collaborating with key stakeholders and outside agency partners to set creative strategy and bring the brand to life across initiatives, channels, and products
✅ Managing a small yet efficient team of creatives to execute work in a variety of channels such as web, landing pages, display, direct mail, content, paid social, and video
✅ Developing creative systems and workflows that allow for agility and promote business growth
✅ Cultivating ownership of marketing initiatives and performance across the growth team through iteration, experimentation, and subject matter expertise in products and/or channels
✅ Developing an iterative approach to creative to build a testing culture for creative assets that drive performance improvements
✅ Inspiring creativity across the organization, partnering with sales and product to drive innovation and calculated risk-taking, positioning Better as a leader that customers can trust in the online mortgage space
ASSUMPTION: The role requires a mix of strategic thinking, creative execution, and team management skills to succeed in this fast-paced, innovative environment.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Design, Fine Arts, or a related discipline)
Experience: 8-10 years of relevant work experience in a creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing
Required Skills:
- Proven experience leading an in-house creative team that has developed full-funnel creative campaigns for awareness through to acquisition
- Experience in performance marketing across multiple channels
- Experience with brand management/design
- Experience working for an agency and in-house
- 5+ years of people management and mentorship experience
- Strong foundational design knowledge with expert-level experience working in Figma and Adobe creative suite
- Experience with marketing campaigns across multiple mediums—OOH, print, social, video, broadcast, web, and across the funnel (awareness, conversion, advocacy, etc.)
- Experience with B2C brands, preferably in Tech (financial services not required but a plus)
Preferred Skills:
- Experience in the mortgage or financial services industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative direction and leadership skills, with a focus on driving performance and brand consistency.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year
Benefits:
- $0 medical plan premium offering coverage nationwide paired with an employer contribution to Health Savings Account
- Flexible PTO
- Immediate virtual mental health support by licensed therapists for employees and their eligible dependents age 6 and up
- Personalized care for every fertility and family care journey for employees and their partner
- Dependent care benefits and commuter benefits, both with a company match
- Discount programs and perks, including pet insurance
- In-office perks: daily lunch stipend, monthly social events, and NYC HQ Oculus discounts
Working Hours: 40 hours per week, with flexibility for the right candidate
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. The final offer may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Better is a digital-first homeownership company offering mortgage, real estate, title, and homeowners insurance services. They are committed to making homeownership simpler, faster, and more accessible.
Company Size: Better has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Better was founded in 2016 and has since funded over $100B in home loans and provided over $25B in cumulative coverage through its insurance divisions.
Company Description:
- Better is a fast-growing, innovative company focused on transforming the home finance industry
- They offer a comprehensive suite of homeownership services, including mortgage, real estate, title, and homeowners insurance
- Better is committed to providing an inclusive and diverse environment for its employees
Company Specialties:
- Mortgage
- Real Estate
- Title Services
- Homeowners Insurance
Company Website: www.better.com
ASSUMPTION: Better's focus on innovation and customer-centric approach makes it an attractive place to work for creative professionals looking to make an impact in the financial services industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The Creative Director, Marketing will report directly to the Chief Marketing Officer and oversee a small team of creatives.
Work Arrangement: This role is on-site, with the expectation of working from Better's New York City headquarters. However, there may be flexibility for the right candidate.
Growth Opportunities:
- As Better continues to grow, there will be opportunities for the Creative Director, Marketing to expand their team and take on additional responsibilities
- Better's fast-paced environment provides ample opportunities for professional development and career advancement
- The Creative Director, Marketing will have the chance to shape the company's brand and marketing strategy, leaving a lasting impact on Better's success
ASSUMPTION: The Creative Director, Marketing role offers a unique opportunity to lead Better's marketing efforts and drive the company's growth and brand awareness.
🌍 Location & Work Environment
Office Type: Better's headquarters is located in New York City, offering a vibrant and dynamic work environment.
Office Location(s): 1 World Trade Center, New York, NY, Floor 80
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural, recreational, and dining options
- Better's office is conveniently located in the heart of downtown Manhattan, with easy access to public transportation
Work Schedule: The Creative Director, Marketing role follows a standard workweek, with the expectation of working on-site Monday through Friday. However, there may be flexibility for the right candidate.
ASSUMPTION: Better's New York City headquarters offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team to assess cultural fit and basic qualifications
- Creative challenge or case study presentation to showcase the candidate's strategic thinking and creative problem-solving skills
- On-site or video interview with the hiring manager and key stakeholders to discuss the role, responsibilities, and cultural fit
- Final interview with the Chief Marketing Officer to discuss career growth opportunities and next steps
Key Assessment Areas:
- Candidates' strategic thinking and creative problem-solving skills
- Portfolio presentation and discussion, focusing on the candidate's creative direction and leadership skills
- Cultural fit and alignment with Better's mission and values
- Candidate's understanding of the mortgage industry and performance marketing strategies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a comprehensive portfolio showcasing your creative direction and leadership skills, with a focus on performance-driven marketing campaigns
- Research Better's brand and marketing strategy to demonstrate your understanding of the company and its goals
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and Better's mission
ATS Keywords: Creative Director, Marketing, Brand Management, Performance Marketing, Team Leadership, Creative Strategy, Campaign Development, Design Knowledge, Funnel Marketing, Collaboration, Innovation, Testing Culture, Agility, Mentorship, Content Creation, Digital Marketing, B2C Experience, Mortgage Industry, Financial Services
ASSUMPTION: Better's interview process is designed to assess candidates' strategic thinking, creative problem-solving skills, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
ASSUMPTION: The Creative Director, Marketing role requires proficiency in design tools like Figma and Adobe Creative Suite, as well as experience with marketing automation and analytics tools to drive performance and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Better prioritizes the needs and preferences of its customers above all else
- Innovative: Better fosters a culture of creativity and continuous improvement
- Collaborative: Better encourages open communication, teamwork, and cross-functional collaboration
- Accountable: Better holds its employees responsible for delivering results and driving the company's success
- Inclusive: Better values diversity, equity, and inclusion, fostering an environment where everyone feels valued and respected
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on open communication and cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
- Customer-centric, with a strong focus on understanding and addressing the needs of Better's customers
Self-Assessment Questions:
- Do you share Better's commitment to putting customers first and prioritizing their needs and preferences?
- Are you comfortable working in a fast-paced, dynamic environment and driving results through continuous improvement?
- Do you thrive in a collaborative, team-oriented work environment, with a strong emphasis on open communication and cross-functional collaboration?
- Are you comfortable using data to inform decision-making and optimize performance, with a focus on driving results and continuous improvement?
- Do you share Better's commitment to fostering an inclusive and diverse work environment where everyone feels valued and respected?
ASSUMPTION: Better's culture values innovation, collaboration, and customer-centricity, with a strong emphasis on driving results and continuous improvement. Candidates should be comfortable working in a fast-paced, dynamic environment and prioritizing the needs of Better's customers.
⚠️ Potential Challenges
- The mortgage industry is heavily regulated, requiring a strong understanding of compliance and risk management
- Better's fast-paced growth and expansion may present challenges in maintaining brand consistency and quality across marketing touchpoints
- The on-site work arrangement may require candidates to commute to Better's New York City headquarters, which may present challenges for those living outside the city
- The competitive nature of the mortgage industry may present challenges in driving brand awareness and market share
ASSUMPTION: The Creative Director, Marketing role presents unique challenges and opportunities, requiring a strategic thinker with a strong creative background and experience in performance marketing to succeed in this fast-paced, innovative environment.
📈 Similar Roles Comparison
- The Creative Director, Marketing role at Better is unique in its focus on driving innovation and growth in the mortgage industry, with a strong emphasis on performance marketing and brand consistency
- Compared to similar roles in other industries, the Creative Director, Marketing role at Better offers a unique opportunity to shape the company's brand and marketing strategy and drive its growth and success
- Career path comparison: The Creative Director, Marketing role at Better is a senior management position, offering ample opportunities for professional development and career advancement within the company
ASSUMPTION: The Creative Director, Marketing role at Better is unique in its focus on driving innovation and growth in the mortgage industry, with a strong emphasis on performance marketing and brand consistency. Candidates should have a strong creative background and experience in performance marketing to succeed in this role.
📝 Sample Projects
- Developing and executing a comprehensive brand and performance marketing strategy for Better's mortgage lending services, including awareness, conversion, and advocacy campaigns across multiple channels
- Collaborating with key stakeholders and agency partners to create on-brand, high-quality marketing content that drives results and optimizes performance
- Managing a small team of creatives to execute work in a variety of channels and projects, with a focus on driving business growth and innovation
ASSUMPTION: The Creative Director, Marketing role at Better offers a unique opportunity to lead the company's marketing efforts and drive its growth and success, with a strong focus on performance marketing and brand consistency.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Better's marketing efforts, and how can this role help address them?
- How does Better differentiate itself in the mortgage industry, and what role does this position play in maintaining that differentiation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Better support the professional development and career growth of its employees, particularly in the marketing department?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to fostering an inclusive work environment?
ASSUMPTION: The interview process for the Creative Director, Marketing role at Better is designed to assess candidates' strategic thinking, creative problem-solving skills, and cultural fit, with a focus on finding the best fit for the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a comprehensive portfolio showcasing your creative direction and leadership skills, with a focus on performance-driven marketing campaigns
- Research Better's brand and marketing strategy to demonstrate your understanding of the company and its goals
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and Better's mission
- Follow up with Better's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
