📌 Core Information
🔹 Job Title: Creative Lead - New Brand
🔹 Company: Eucalyptus
🔹 Location: UK - HQ - London
🔹 Job Type: Full-time, On-site
🔹 Category: Creative & Design
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Creating a category-defining brand for a new healthcare service
- Crafting end-to-end patient experiences across various touchpoints
- Leading and mentoring a small, high-performing creative team
- Developing and executing high-impact creative campaigns
- Establishing brand guidelines and creative workflows to support growth
ASSUMPTION: This role requires a high level of ownership and autonomy, with the expectation that the successful candidate will help shape the brand and experience from the ground up.
📋 Key Responsibilities
✅ Create a category-defining brand, setting the visual and storytelling foundation for all touchpoints
✅ Craft end-to-end patient experiences, from landing pages to in-app moments, ensuring they are cohesive, clear, and compelling
✅ Lead and mentor a small creative team, providing direction, raising the bar, and fostering a creative culture grounded in insight and craft
✅ Develop and execute high-impact creative campaigns that tell the brand's story, convert, and build trust
✅ Establish brand guidelines, creative workflows, and tooling that enable quality and speed as the company grows
ASSUMPTION: This role involves a mix of strategic and hands-on work, requiring the ability to zoom out and see the big picture while also rolling up sleeves to execute.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Communications, or a related field
Experience: 5+ years of experience leading creative across brand, product, and marketing, with a track record of owning work end-to-end
Required Skills:
- Proven experience leading creative teams and driving brand development
- Deep understanding of people and the ability to design and write based on insight
- Strong craft skills across various mediums, from Figma to film, static to motion, ads to apps
- Ability to balance precision and pace, moving quickly when needed and slowing down to optimize details
- Comfortable working in ambiguous environments and thriving under pressure
Preferred Skills:
- Experience working in healthcare, early-stage startups, or brand-first companies
- Familiarity with brand development in regulated or trust-based consumer markets
ASSUMPTION: While not explicitly stated, experience in healthcare or a related field would be beneficial for understanding the nuances of the industry and its regulations.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a mid-senior level creative role in London)
Benefits:
- Employee Options Program
- Monthly Wellness Allowance
- Yearly Personal Development Budget
- Enhanced Parental Leave Policy
- 25 Days Holiday
- Regular Socials
- MacBook
Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work in the future
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level creative role in London. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Eucalyptus operates in the digital healthcare industry, focusing on telehealth services for various health conditions. The company aims to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology.
Company Size: Eucalyptus is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment with opportunities for growth and career acceleration.
Founded: Eucalyptus was founded in 2019, with a mission to deliver digital healthcare that puts patients first.
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company's mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology
- Eucalyptus is committed to providing better access to care, stigma-free experiences, and continuous support while maintaining a stellar record of patient safety
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centered care
- Practitioner empowerment
Company Website: Eucalyptus
ASSUMPTION: Eucalyptus' focus on patient-centric care and practitioner empowerment sets it apart in the digital healthcare industry.
📊 Role Analysis
Career Level: Mid-Senior Level (5+ years of experience)
Reporting Structure: This role reports directly to the Head of Brand and will work closely with cross-functional teams, including marketing, product, and clinical teams
Work Arrangement: On-site, with potential for hybrid work in the future
Growth Opportunities:
- As a founding team member, there are ample opportunities for career growth and development
- The role offers the chance to create a brand and experience from the ground up, with fingerprints on every aspect of the project
- Joining a fast-growing startup provides the opportunity to move at startup speed and accelerate career growth
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and personal development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with regular social events and after-school activities
Office Location(s): 1 Fore Ave, London, EC2Y 9D, GB
Geographic Context:
- The role is based in London, a major global city with a thriving digital healthcare industry
- London offers a diverse range of cultural experiences, entertainment, and networking opportunities
- The city has a well-established public transportation system, making it easy to commute to and from work
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM with flexibility for hybrid work in the future
ASSUMPTION: The work environment at Eucalyptus is collaborative and supportive, with a strong emphasis on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- Portfolio review and creative challenge to evaluate skills and style
- On-site or video interview with the hiring manager and key stakeholders to discuss the role, team dynamics, and career growth opportunities
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with Eucalyptus' mission and values
- Creative skills and portfolio quality
- Problem-solving abilities and strategic thinking
- Leadership and team management skills
- Adaptability and comfort working in ambiguous environments
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Eucalyptus' mission and values
- Be ready to discuss your creative process and how you approach brand development
- Showcase your ability to balance precision and pace, moving quickly when needed and slowing down to optimize details
ATS Keywords: Creative Lead, Brand Development, User Experience Design, Storytelling, Campaign Development, Visual Design, Content Creation, Healthcare Knowledge, Startup Experience, Strategic Thinking, Execution, Adaptability, Curiosity, Insight-Driven Design, Pragmatism
ASSUMPTION: The interview process at Eucalyptus is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch
- InVision
- Microsoft Office Suite (Word, PowerPoint, Excel)
ASSUMPTION: The tools and technologies listed are common in the creative industry and may be used in this role. However, the successful candidate should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the patient's best interests and strive to improve their experience
- Empowering: Enable practitioners and employees to reach their full potential and make decisions that drive impact
- Inclusive: Foster a diverse and inclusive environment where everyone feels valued and respected
- Collaborative: Work together to achieve common goals and learn from one another
- Adaptable: Embrace change and continuously improve our processes and offerings
Work Style:
- Fast-paced and dynamic, with a focus on moving quickly and iterating based on feedback
- Collaborative and cross-functional, with a strong emphasis on working together to achieve common goals
- Patient-centric, with a deep understanding of and commitment to improving the patient experience
- Adaptable and comfortable working in ambiguous environments
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments and enjoy working with cross-functional teams?
- Are you comfortable working in ambiguous situations and able to adapt quickly to change?
- Do you have a deep understanding of and commitment to improving the patient experience in healthcare?
- Are you able to balance precision and pace, moving quickly when needed and slowing down to optimize details?
ASSUMPTION: Eucalyptus values candidates who are passionate about its mission, comfortable working in a fast-paced environment, and committed to improving the patient experience.
⚠️ Potential Challenges
- The role requires a high level of ownership and autonomy, which can be challenging for candidates who prefer more structured environments
- The role involves working in a regulated industry, which can present unique challenges and constraints
- The role requires a strong understanding of the healthcare industry and its regulations, which may be challenging for candidates without relevant experience
- The role may involve working with sensitive patient information, requiring a high level of discretion and professionalism
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and rewarding role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on brand development for a new healthcare service, rather than maintaining an established brand
- Unlike other creative roles, this position requires a strong understanding of the healthcare industry and its regulations
- Career path comparison: This role offers significant growth opportunities, both in terms of career advancement and personal development, as a founding team member of a new brand
ASSUMPTION: This role offers unique challenges and opportunities compared to related positions, with a focus on brand development for a new healthcare service.
📝 Sample Projects
- Developing a visual identity and brand guidelines for a new telehealth service
- Crafting patient journey maps and user experience designs for a new healthcare platform
- Creating a suite of marketing materials, including ads, social media content, and email campaigns, to launch a new brand
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from brand development and user experience design to campaign creation and execution.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it fits into the broader organization?
- How does Eucalyptus support the growth and development of its employees, particularly in creative roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Eucalyptus approach brand development in a regulated industry like healthcare?
- What are the key challenges and opportunities facing the new brand, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit with Eucalyptus' mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Eucalyptus Careers page
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Eucalyptus' mission and values
- Be ready to discuss your creative process and how you approach brand development
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
