G

Creative Marketing Manager (Universe Group)

Genesis
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Marketing Manager (Universe Group)

πŸ”Ή Company: Universe Group

πŸ”Ή Location: Kyiv, Ukraine

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-29

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Researching market trends and competitors
  • Developing and testing creative hypotheses for performance marketing
  • Collaborating with a cross-functional team to launch and grow creative initiatives
  • Working closely with the CEO and Growth Marketing Manager
  • Having full autonomy in decision-making and implementing ideas

ASSUMPTION: This role requires a high level of creativity, autonomy, and collaboration with other teams. It's ideal for someone who enjoys working in a fast-paced, innovative environment.

πŸ“‹ Key Responsibilities

βœ… Researching market trends, competitors, and creative trends

βœ… Developing and testing new creative hypotheses for performance marketing

βœ… Seeking and engaging UGC-creators for content creation

βœ… Preparing briefs and storyboards for creators and designers

βœ… Analyzing user insights to inform messaging and visuals

βœ… Evaluating test results and breaking them down to individual elements of creativity

βœ… Initiating new tests and scaling successful concepts

βœ… Actively participating in brainstorming sessions and internal creative meetings

βœ… Collaborating with cross-functional teams (designers, UAM, PMM) to launch and develop creatives

ASSUMPTION: This role involves a high degree of creativity, data analysis, and collaboration with various teams. It requires a strong ability to generate new ideas and hypotheses, as well as a solid understanding of marketing metrics.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 1+ years of experience in creative/performance marketing

Required Skills:

  • Proven creativity and ability to generate new ideas and hypotheses
  • Experience working with B2C markets and international users
  • Strong systemic and structured approach to work
  • Advanced creative and critical thinking skills
  • Ability to analyze large volumes of data and draw conclusions
  • Familiarity with marketing metrics such as CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV, CAC
  • Fluent English (B2+ level)

Preferred Skills:

  • Experience working with sleep & human recovery products
  • Knowledge of the Ukrainian or international sleep market

ASSUMPTION: Given the nature of the role, candidates should have a strong background in creative marketing, with a proven track record of generating successful campaigns and a solid understanding of marketing metrics.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is not provided. However, based on industry standards for a Creative Marketing Manager with 1-2 years of experience in Ukraine, the estimated range is UAH 30,000 - 50,000 per month (USD 750 - 1,250).

Benefits:

  • πŸ” Development and Training
  • ↗️ Career Growth
  • πŸ“ All-inclusive office in Kyiv
  • 🧳 Relocation package
  • πŸ€œπŸ»πŸ€›πŸ» One of the best social packages in the industry
  • πŸ’› Well-being program
  • πŸ‡ΊπŸ‡¦ Support during the war

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Ukraine. The benefits package is comprehensive and competitive, reflecting the company's commitment to employee well-being and growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Technology, specifically in the sleep & human recovery niche

Company Size: Medium (51-200 employees)

Founded: 2020

Company Description:

  • Universe Group builds tech businesses, transforming ideas into global products
  • The group consists of three companies: Guru Apps, FORMA, and Wisey
  • Their products reach over 151 million users in 180 countries, simplifying daily life and creating new development opportunities

Company Specialties:

  • Product development
  • Innovation and research
  • Global market expansion

Company Website: holywater.tech

ASSUMPTION: Universe Group is a dynamic, innovative company focused on growth and expansion in the tech industry. They prioritize employee development and well-being.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth into a creative lead role

Reporting Structure: This role reports directly to the CEO and works closely with the Growth Marketing Manager

Work Arrangement: On-site, with a focus on collaboration and teamwork

Growth Opportunities:

  • Rapid career progression within the company
  • Opportunity to build and lead a creative team
  • Exposure to a wide range of marketing channels and strategies

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development. It's ideal for a creative marketing professional looking to make a significant impact in a fast-growing company.

🌍 Location & Work Environment

Office Type: All-inclusive office in Kyiv, Ukraine

Office Location(s): Kyiv, Ukraine

Geographic Context:

  • Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million
  • The city is known for its vibrant cultural scene, historical sites, and modern infrastructure
  • Kyiv is a major hub for tech and innovation in Eastern Europe

Work Schedule: Full-time, with flexible hours and a focus on results and productivity

ASSUMPTION: The all-inclusive office in Kyiv offers a comfortable and productive work environment, with access to various amenities to support employee well-being and productivity.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interview with the hiring manager
  • Final interview with the CEO

Key Assessment Areas:

  • Creativity and ability to generate new ideas
  • Understanding of marketing metrics and data analysis
  • Collaboration and teamwork skills
  • Adaptability and ability to work in a fast-paced environment

Application Tips:

  • Tailor your resume and cover letter to highlight your creative marketing experience and achievements
  • Prepare examples of successful creative campaigns you've worked on
  • Be ready to discuss your approach to data analysis and user insights

ATS Keywords: Creative Marketing, Performance Marketing, B2C, International Users, Marketing Metrics, Data Analysis, User Insights, Creative Thinking, Critical Thinking, Collaboration, Content Creation, Hypothesis Testing, Team Building, Autonomy, Innovation, User-Generated Content

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation and the unique opportunities it offers. Applicants should highlight their creative marketing experience and achievements, as well as their ability to work collaboratively in a fast-paced environment.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Analytics tools (e.g., Google Analytics, Mixpanel)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and creativity
  • Collaboration and teamwork
  • Continuous learning and improvement

Work Style:

  • Fast-paced and dynamic
  • Results-driven and focused on productivity
  • Collaborative and supportive

Self-Assessment Questions:

  • How do you approach generating new and innovative ideas for marketing campaigns?
  • Can you describe a time when you had to analyze large volumes of data to inform a marketing decision?
  • How do you prefer to work in a team, and how do you handle feedback or criticism?

ASSUMPTION: Universe Group values innovation, creativity, and collaboration. Candidates should be able to demonstrate their ability to work effectively in a fast-paced, dynamic environment and contribute to the company's culture of continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to a rapidly changing market and consumer behavior
  • Balancing creativity and data-driven decision-making
  • Working effectively in a remote or hybrid work environment

ASSUMPTION: These challenges are inherent to the creative marketing role and the fast-paced, innovative environment at Universe Group. Successful candidates will be able to manage multiple priorities, adapt to change, and balance creativity with data-driven insights.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other creative marketing positions in its focus on the sleep & human recovery niche and the opportunity to build a creative team from scratch
  • It offers a unique opportunity to work in a fast-growing tech company with a strong focus on innovation and creativity
  • Career progression in this role may lead to a creative lead or management position within the company

ASSUMPTION: This role offers a unique combination of creativity, innovation, and growth opportunities, making it an attractive choice for creative marketing professionals looking to make a significant impact in a fast-growing company.

πŸ“ Sample Projects

  • Developing and testing a new creative concept for a performance marketing campaign targeting international users
  • Collaborating with UGC-creators to develop a series of engaging social media posts promoting a new sleep product
  • Analyzing user insights to inform the development of a targeted email marketing campaign

ASSUMPTION: These sample projects illustrate the creative, data-driven, and collaborative nature of the role, as well as the opportunity to work on a wide range of marketing channels and strategies.

❓ Key Questions to Ask During Interview

  • How would you approach developing and testing a new creative concept for a performance marketing campaign targeting international users?
  • Can you describe the company's approach to data analysis and user insights, and how it informs marketing decisions?
  • How does the company support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company foster a culture of innovation and creativity, and how does this role contribute to that culture?

ASSUMPTION: These interview questions are designed to help candidates understand the role's priorities, the company's approach to data analysis and professional development, and the cultural fit of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the company's careers page
  • Tailor your resume and cover letter to highlight your creative marketing experience and achievements
  • Prepare examples of successful creative campaigns you've worked on
  • Be ready to discuss your approach to data analysis and user insights
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.