📌 Core Information
🔹 Job Title: Creative Marketing Specialist (Promin Agency)
🔹 Company: Genesis
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing high-impact ad creatives for META Ads
- Collaborating with designers, content creators, and video production specialists
- Analyzing ad performance and optimizing creatives
- Establishing processes for hypothesis testing and scaling successful creatives
- Working within the dynamic business community of Flyer One Ventures and Genesis ecosystems
ASSUMPTION: This role requires a strong creative mindset, self-organization skills, and a proactive approach to idea generation. The ideal candidate should be comfortable working in a fast-paced, dynamic environment and have experience in performance marketing.
📋 Key Responsibilities
✅ Research market trends and generate ideas for advertising creatives (static, animated, video)
✅ Monitor competitors and implement new advertising formats
✅ Assign tasks to designers, content creators, and video production specialists, and oversee their execution
✅ Analyze the performance of creatives based on ad account metrics and optimize them
✅ Establish processes for hypothesis testing and scaling successful creatives
✅ Ensure a deep understanding of top and promising creatives and know what success rates should be achieved for static ads and video (motion, UGC) separately
ASSUMPTION: This role requires a strong understanding of creative and performance metrics, as well as the ability to turn ideas into catchy headlines or concepts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2+ years of experience in performance marketing, ideally with Tier 1 markets
Required Skills:
- Upper-intermediate English (B2+) and strong writing skills
- Copywriting skills and the ability to turn ideas into catchy headlines or concepts
- A solid grasp of digital marketing and data analysis for performance improvement
- Familiarity with creative and performance metrics (CTR, CVR, SR%, CPA, CAC, LTV, ROAS, ROMI, ROI)
- A portfolio of successful ad creatives across various formats
- Experience building or improving creative processes within a team
- A creative mindset, self-organization skills, and a proactive approach to idea generation
- Strong presentation and communication skills
- Resilience to stress, ability to handle challenging situations/clients, and skills in addressing objections
- High literacy and the ability to express thoughts clearly, both in speech and writing
Preferred Skills:
- Experience with META Ads platform
- Familiarity with project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate should have a strong background in performance marketing and a proven track record of creating successful ad creatives.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry, the estimated salary range for this role is $35,000 - $55,000 USD per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Join a newly launched business with real opportunities for career growth
- Work in an agency that collaborates with all businesses within the Genesis ecosystem, offering a unique experience and skill development
- Collaborate with industry experts to learn and grow in a professional environment
- Enjoy a modern office in Kyiv (Podil) with perks like breakfasts, lunches, snacks, lounge zones, and more
- Access to online consultations with a corporate doctor, and after probation, full medical insurance in Ukraine
- 20 paid vacation days and unlimited sick leave
- All the equipment you need for productive work
- Reimbursement for top-rated courses, access to internal workshops, corporate lectures, an extensive library, and business education
- Free training sessions in running, volleyball, stretching, boxing, yoga — plus discounts on gym memberships
Working Hours: Full-time, 40 hours per week. Flexible hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Media. Genesis is a tech company that creates personalized worlds for millions of users worldwide, developing and publishing personalized books, audiobooks, interactive stories, and video series by combining creators' imagination with AI's efficiency.
Company Size: 51-200 employees. Working at Genesis offers the opportunity to join a growing company with a unique culture and a focus on innovation.
Founded: 2020. Genesis was founded in 2020 and has since grown to become a leading tech company in its industry.
Company Description:
- Genesis is a tech company that creates personalized worlds for millions of users worldwide
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series
- Genesis combines creators' imagination with AI's efficiency to create unique and engaging content
Company Specialties:
- Personalized books
- Audiobooks
- Interactive stories
- Video series
Company Website: holywater.tech
ASSUMPTION: Genesis is a dynamic and innovative company that offers a unique work environment and opportunities for growth.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in performance marketing.
Reporting Structure: The Creative Marketing Specialist will report directly to the Marketing Manager.
Work Arrangement: Remote, with the option to work from the modern office in Kyiv (Podil) if preferred.
Growth Opportunities:
- As a newly launched business, there are real opportunities for career growth within the company
- The role offers the chance to work with industry experts and learn from their experience
- The company provides access to internal workshops, corporate lectures, and business education to support professional development
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with the chance to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern office in Kyiv (Podil) with perks like breakfasts, lunches, snacks, lounge zones, and more.
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and most populous city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and historical sites
- Kyiv offers a high quality of life, with affordable housing, a low cost of living, and a growing tech industry
Work Schedule: Full-time, with flexible hours and remote work options available.
ASSUMPTION: Working in Kyiv offers a unique blend of cultural experiences and a low cost of living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager
- Final decision and offer
Key Assessment Areas:
- Creativity and idea generation
- Copywriting skills
- Understanding of digital marketing and performance metrics
- Communication and presentation skills
- Problem-solving and stress resilience
Application Tips:
- Highlight your experience in performance marketing and provide examples of successful ad creatives you've developed
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
- Prepare for the interview by researching the company and its products, and be ready to discuss your ideas for improving ad performance
ATS Keywords: Performance marketing, ad creatives, META Ads, digital marketing, data analysis, creative metrics, team collaboration, presentation skills, communication skills, stress resilience, self-organization, idea generation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, communication skills, and understanding of digital marketing and performance metrics.
🛠️ Tools & Technologies
- META Ads platform
- Project management tools (e.g., Asana, Trello)
- Ad creative software (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate should have experience with META Ads platform and familiarity with project management tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous learning
Work Style:
- Creative and dynamic
- Results-driven
- Focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing your own time?
- Do you have a strong creative mindset and the ability to turn ideas into catchy headlines or concepts?
ASSUMPTION: The ideal candidate for this role should be a creative thinker who thrives in a dynamic environment and is comfortable working remotely.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The company is a newly launched business, which may present unique challenges and uncertainties
- The role may require occasional travel to attend industry events or meet with clients
- The company operates in a competitive market, and the candidate may face challenges in keeping up with market trends and competitors
ASSUMPTION: The ideal candidate should be comfortable working in a fast-paced environment and have experience managing multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Advertising Creative role, but with a focus on performance marketing and META Ads
- The role offers the opportunity to work with a wide range of clients and industries within the Genesis ecosystem
- The role offers strong growth opportunities and the chance to make a significant impact on the company's success
ASSUMPTION: This role offers unique opportunities for growth and impact within the company, making it an attractive option for candidates looking to advance their careers in performance marketing.
📝 Sample Projects
- Developing a series of ad creatives for a new product launch
- Conducting market research to identify trends and opportunities in the performance marketing space
- Optimizing ad performance based on data analysis and A/B testing
ASSUMPTION: The ideal candidate should have experience with similar projects and be able to provide examples of their work.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the company in the next year, and how can this role help address them?
- How does the company support the professional development of its employees?
- What are the most important priorities for this role in the first 90 days?
- How does the company measure the success of its ad creatives, and what metrics are most important?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: The ideal candidate should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experience relevant to this role
- Prepare for the interview by researching the company and its products, and be ready to discuss your ideas for improving ad performance
- If requested, provide examples of your ad creatives and explain how you approached each project
- Follow up with the hiring manager one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
