📌 Core Information
🔹 Job Title: Creative Producer, Social Video
🔹 Company: Gallery Media Group
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Online Audio and Video Media
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creative direction and strategy for social-first video content
- Collaboration with cross-functional teams for seamless project execution
- Management of video team, including producers, creators, and shooter/editors
- Client partnership and understanding of client expectations
- Agile and culturally relevant content production
ASSUMPTION: This role requires a strong creative leader with a deep understanding of social media trends and video production to drive engaging content across various platforms.
📋 Key Responsibilities
✅ Provide creative direction and vision for all social-first video content produced by the team
✅ Lead brainstorming sessions to generate innovative and platform-specific video concepts
✅ Define and outline the creative strategy for GMG's video output across various social platforms
✅ Ensure video content effectively balances brand priorities, performance best practices, and high creative standards
✅ Understand and navigate client partner expectations, ensuring creative output aligns with their objectives while maintaining GMG’s creative integrity
✅ Guide and mentor the social video team, fostering their creative growth, autonomy, and skill development
✅ Oversee the creative vision and execution across ideation, storyboarding, shooting, and editing
✅ Collaborate with key stakeholders to continuously develop and refine video workflows and processes
✅ Remain deeply entrenched in current social and pop-culture trends, events, and news to produce culturally relevant content
✅ Work closely with social, sales, and editorial teams to ensure seamless execution of video projects and alignment on goals
✅ Identify and potentially manage freelance creator networks and video production vendors as needed
ASSUMPTION: This role involves a high level of creativity, collaboration, and adaptability to meet the demands of a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Film Studies, or a related discipline)
Experience: Minimum of 5-8+ years of experience in producing and developing video content for consumer-facing digital platforms, with a strong emphasis on social media
Required Skills:
- Proven experience in a creative leadership role, providing direction and strategy for video teams
- Keen understanding of what drives performance and engagement on key social platforms like TikTok and Instagram
- Demonstrated ability to ideate, develop, and execute successful social-first video content, including short-form video and series franchises
- Experience creating sponsored or branded content for advertisers or clients
- Strong project management skills with the ability to prioritize, manage multiple projects simultaneously, and meet deadlines
- Excellent communication skills, both written and verbal, with the ability to articulate creative concepts clearly and persuasively
- Experience directing talent and managing video crews
- An instinct for telling compelling stories in the digital space, including experience writing for video
- Ability to thrive in a fast-paced, dynamic environment and adapt to evolving client needs
Preferred Skills:
- Experience video editing with Adobe Premiere or similar software
- Experience using budgeting software
- Experience conducting interviews in various settings
ASSUMPTION: Candidates should have a strong portfolio showcasing successful social video campaigns and creative leadership.
💰 Compensation & Benefits
Salary Range: $85,000 - $115,000 USD per year
Benefits:
- Employer-sponsored 401k with match
- Medical, Dental, and Vision coverage
- Unlimited PTO
- Caregiver Leave
- Health and Wellness benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary based on skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Online Audio and Video Media, focusing on social-first content and branded partnerships
Company Size: 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2009, with a mission to 'Make Positivity Louder'
Company Description:
- Gallery Media Group (GMG) is a modern-day media company with an overall mission to 'Make Positivity Louder'.
- GMG focuses efforts on where consumer attention currently lies and continues to shift, with a strong emphasis on social media and digital platforms.
- The company is the parent of PureWow, a social portfolio of 50+ brands, and an experiential arm, Gallery House, that pops up during cultural moments for brands and creators to collaborate for content.
- GMG also has a robust influencer marketing business with a vast creator network.
- The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
Company Specialties:
- Digital Media
- Video
- Social
- Editorial
- Influencers
- Podcasts
- Branded Content
Company Website: https://www.gallerymediagroup.com/
ASSUMPTION: Gallery Media Group is a dynamic and growing company with a strong focus on creativity, collaboration, and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the creative team
Reporting Structure: This role reports directly to the Head of Video or a similar leadership position within the creative department
Work Arrangement: On-site, with potential for hybrid or remote work arrangements based on the company's policies and the role's requirements
Growth Opportunities:
- Progression to a senior or leadership role within the creative department
- Expansion into other areas of the business, such as editorial, strategy, or partnerships
- Potential opportunities to work on high-profile projects or campaigns with major brands and clients
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's creative output and strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the heart of New York City
Office Location(s): 10 Hudson Yards, Floor 25, New York, NY 10001, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous opportunities for inspiration and collaboration
- The city is a major hub for media, advertising, and creative industries
- New York City is known for its fast-paced and dynamic work environment, with a strong emphasis on innovation and creativity
Work Schedule: Standard business hours with flexibility for project needs and deadlines
ASSUMPTION: The New York City office provides a dynamic and inspiring work environment, with easy access to cultural events, resources, and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- Creative challenge or portfolio review with the hiring manager
- On-site or virtual interview with the creative team and hiring manager
- Final interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Creativity and innovation in video content development
- Strategic thinking and understanding of social media trends
- Leadership and team management skills
- Communication and presentation skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio with a diverse range of social video campaigns and creative leadership examples
- Prepare for creative challenges or presentations to demonstrate your skills and ideas
- Research the company and its brands to demonstrate your understanding of their mission and content
- Be ready to discuss your approach to social media trends, client partnerships, and team management
ATS Keywords: Social Video, Creative Producer, Video Production, Social Media Trends, Client Partnership, Team Leadership, Project Management, Communication Skills, Storytelling, Video Editing, Cultural Relevance, Collaboration, Talent Management, Resource Management, Digital Trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative vision, strategic thinking, and leadership skills, as well as their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Adobe Premiere or similar video editing software
- Social media platforms (TikTok, Instagram, YouTube, etc.)
- Project management tools (e.g., Asana, Trello, or Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
- Budgeting software (e.g., QuickBooks, Xero, or FreshBooks)
ASSUMPTION: Familiarity with industry-standard video editing software, social media platforms, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Adaptability and continuous learning
- Integrity and authenticity
- Positive and inclusive work environment
Work Style:
- Dynamic and fast-paced
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you align with Gallery Media Group's mission to 'Make Positivity Louder' in your creative approach?
- How comfortable are you working in a fast-paced, dynamic environment and adapting to evolving client needs?
- How do you foster a positive and inclusive work environment, both within your team and with external partners?
ASSUMPTION: Candidates should possess a strong creative vision, strategic thinking, and leadership skills, as well as the ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Navigating client expectations and maintaining creative integrity
- Keeping up with the fast-paced nature of social media trends and digital platforms
- Balancing brand priorities, performance best practices, and high creative standards
- Adapting to changes in client needs, market trends, and company priorities
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on social-first video content and branded partnerships, requiring a strong understanding of social media trends and client expectations
- Gallery Media Group's industry-specific context and company culture set it apart from other media companies, with a strong emphasis on positivity, creativity, and collaboration
- Career path comparison: This role offers significant growth potential, with opportunities to progress to senior or leadership positions within the creative department or expand into other areas of the business
ASSUMPTION: This role offers unique opportunities for creative leadership, strategic thinking, and growth within the dynamic and innovative environment of Gallery Media Group.
📝 Sample Projects
- Developing a successful social video campaign for a major brand, driving engagement and growth across multiple platforms
- Creating a series franchise for an editorial brand, with consistent high viewership and positive audience feedback
- Producing a high-profile event or partnership, showcasing the company's creative vision and capabilities to key stakeholders
ASSUMPTION: These sample projects demonstrate the candidate's ability to lead creative teams, manage projects, and deliver successful social video content.
❓ Key Questions to Ask During Interview
- How does the creative team collaborate with other departments, such as social strategy, sales, and editorial, to ensure seamless project execution?
- What are the most successful social video campaigns the company has produced, and what made them stand out?
- How does the company support the growth and development of its creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its social video content, and how does this role contribute to those metrics?
ASSUMPTION: Asking these questions will help the candidate better understand the role's requirements, the company's creative process, and the team's dynamics.
📝 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your social video campaigns and creative leadership examples
- Research the company and its brands to demonstrate your understanding of their mission and content
- Be ready to discuss your approach to social media trends, client partnerships, and team management
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
