Creative Strategist

📌 Core Information 🔹 Job Title: Creative Strategist 🔹 Company: Happy Koala LLC 🔹 Location: Rome, Lazio, Italy 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing 🔹 Date Posted: May 2, 2025 🚀 Job Overview Key aspects of this role include: - Developing innovative and effective strategies for digital media advertising campaigns. - Collaborating with cross-functional teams to conceptualize and execute integrated marketing campaigns. - Contributing to the development and evolution of the company's brand identity and messaging. - Staying abreast of industry trends and emerging technologies to inform creative strategies. - Working in a fast-paced, dynamic environment and adapting to change. ASSUMPTION: This role requires a strategic mindset, creativity, and a deep understanding of consumer behavior and market trends. The ideal candidate will be comfortable working remotely and collaborating with teams across different time zones. 📋 Key Responsibilities ✅ Strategy Development: - Develop comprehensive creative strategies that support business goals and objectives. - Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes. - Translate insights into actionable strategies that differentiate the brand and resonate with the target audience. ✅ Campaign Planning and Execution: - Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. - Develop creative briefs and provide clear direction to design and content teams to ensure alignment with strategic objectives. - Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization. ✅ Brand Development and Positioning: - Contribute to the development and evolution of the company's brand identity and messaging. - Ensure brand consistency across all touchpoints and communication channels. - Identify opportunities for brand positioning and differentiation in the marketplace. ✅ Cross-Functional Collaboration: - Work closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy. - Foster a collaborative environment that encourages creative thinking and innovation. - Communicate effectively with stakeholders to gather input and feedback on creative initiatives. ✅ Trend Analysis and Innovation: - Stay abreast of industry trends, emerging technologies, and cultural shifts. - Apply insights to inform creative strategies and develop innovative solutions. - Experiment with new approaches and techniques to continually improve campaign performance and engagement. ASSUMPTION: The responsibilities listed above are not exhaustive and may change based on business needs and project requirements. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Communications, or a related field. Experience: - Proven experience (2-5 years) in a creative strategy role, preferably in an advertising agency or marketing department. Required Skills: - Strong analytical skills with the ability to interpret data and insights to drive strategic decisions. - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - Creative mindset with a passion for developing innovative and compelling campaigns. - Strong project management skills with the ability to manage multiple priorities and deadlines effectively. - Proficiency in digital marketing platforms and tools. - Familiarity with design principles and an eye for aesthetics. - Ability to thrive in a fast-paced, dynamic environment and adapt to change. - Strong collaborative spirit and ability to work effectively in cross-functional teams. Preferred Skills: - Fluency in Italian and English. - Experience working with remote teams and managing virtual projects. - Knowledge of the health, wellness, and supplements industry. ASSUMPTION: Candidates with a background in B2C marketing and experience working with remote teams will be given priority. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles and experience levels in Italy. Benefits: - Competitive salary and growth opportunities. - Paid holidays and flexible working hours. - Work from anywhere with a focus on EU hours (GMT). - Join a supportive, global team with a dynamic and exciting work environment. - Make a real impact by helping create products that improve people's lives. Working Hours: Full-time (40 hours per week) with flexibility to manage your schedule as needed. ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The company is committed to offering competitive compensation and benefits packages to attract and retain top talent. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: 11-50 employees Founded: 2016 Company Description: Happy Koala LLC is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. The company is dedicated to helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: - Formulating and producing natural health foods and supplements. - Marketing and selling products across the United States, Australia, and Europe. - Providing customer support and education on gut, digestive, and microbiome health. Company Website: https://happymammoth.com ASSUMPTION: Happy Koala LLC is a dynamic and growing company with a strong focus on innovation and customer satisfaction. The company's commitment to natural, science-backed products and exceptional customer service sets it apart in the wellness industry. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: This role reports directly to the Marketing Director or a similar role within the organization. Work Arrangement: This is a full-time, fully remote contractor role with a focus on EU hours (GMT). The ideal candidate will be available during core business hours to collaborate effectively with the team. Growth Opportunities: - Opportunities for career advancement within the marketing department or the company as a whole. - Potential to take on additional responsibilities and lead projects as the company continues to grow. - Access to free books, courses, and resources to expand your expertise and advance your career. ASSUMPTION: This role offers a unique opportunity for a creative strategist to make a significant impact on the company's marketing efforts and contribute to its continued growth and success. 🌍 Location & Work Environment Office Type: Remote (fully remote contractor role) Office Location(s): The company's headquarters are in Miami, Florida, USA, and South Yarra, Victoria, Australia. However, this role can be performed remotely from anywhere within the EU time zone (GMT). Geographic Context: - Rome, Lazio, Italy: The city of Rome offers a rich cultural experience with a vibrant food scene, historical sites, and a Mediterranean climate. - Italy: Known for its diverse landscapes, rich history, and delicious cuisine, Italy is an attractive location for both work and leisure. Work Schedule: Flexible working hours with a focus on EU hours (GMT). The ideal candidate will be available during core business hours to collaborate effectively with the team. ASSUMPTION: Working remotely from Rome offers a unique blend of cultural richness, historical significance, and modern convenience, providing an ideal environment for a creative strategist to thrive. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess cultural fit and communication skills. 3. In-depth interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications. 4. Final interview with the Marketing Director or a senior member of the marketing team to assess fit and make a hiring decision. Key Assessment Areas: - Strategic thinking and problem-solving skills. - Creativity and innovation in campaign development. - Ability to work effectively in a remote, cross-functional team environment. - Proficiency in digital marketing platforms and tools. - Familiarity with design principles and an eye for aesthetics. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of the company's mission, values, and products by addressing them in your application materials. - Prepare examples of your past work that demonstrate your ability to develop and execute successful marketing campaigns. ATS Keywords: Creative Strategy, Digital Media Advertising, Campaign Planning, Brand Development, Market Research, Consumer Insights, Cross-Functional Collaboration, Trend Analysis, Project Management, Analytical Skills, Communication Skills, Presentation Skills, Digital Marketing, Design Principles, Innovation, Collaboration ASSUMPTION: The application process for this role is designed to assess your strategic thinking, creativity, and ability to work effectively in a remote, cross-functional team environment. By following the tips provided, you can increase your chances of success in the application process. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Drive, Google Docs, Google Sheets) - Project management tools (Asana, Trello, Jira, etc.) - Digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.) - Design tools (Canva, Adobe Creative Cloud, Sketch, etc.) - Analytics tools (Google Analytics, Facebook Pixel, etc.) - Collaboration tools (Slack, Microsoft Teams, etc.) ASSUMPTION: Familiarity with the tools and technologies listed above is preferred, but not required. The company is willing to provide training and support to help the successful candidate develop the necessary skills. 👔 Cultural Fit Considerations Company Values: - Innovation: Embrace change and continuously seek new ways to improve and grow. - Customer-centric: Put customers first in all decisions and actions. - Collaboration: Work together to achieve common goals and drive success. - Integrity: Act with honesty and transparency in all interactions. - Passion: Bring enthusiasm and dedication to your work and the company's mission. Work Style: - The ideal candidate will be a self-starter with a proactive approach to problem-solving. - Strong communication and interpersonal skills are essential for working effectively in a remote, cross-functional team environment. - The ability to manage multiple priorities and deadlines effectively is crucial for success in this role. - A creative mindset with a passion for developing innovative and compelling campaigns is a must. Self-Assessment Questions: 1. How do you align with the company's values, specifically [Value 1]? 2. How do you prefer to work in a remote, cross-functional team environment, and how do you ensure effective communication and collaboration? 3. Can you provide an example of a successful marketing campaign you've developed and executed, and how you measured its impact? ASSUMPTION: The company places a strong emphasis on cultural fit and values alignment. By reflecting on the self-assessment questions provided, you can gain insight into the company's expectations and tailor your application materials accordingly. ⚠️ Potential Challenges 1. Language Barrier: While English is the primary language of communication, candidates with limited proficiency may face challenges working effectively in a remote, cross-functional team environment. 2. Time Zone Differences: Collaborating with team members across different time zones may require flexibility and effective communication to ensure smooth project execution. 3. Remote Work Environment: Working remotely can present unique challenges, such as distractions, isolation, and maintaining a healthy work-life balance. 4. Fast-Paced Environment: The dynamic and fast-paced nature of the role may require candidates to adapt quickly to new situations and prioritize tasks effectively. ASSUMPTION: By being aware of these potential challenges and proactively addressing them in your application materials, you can demonstrate your ability to thrive in a remote, cross-functional team environment and adapt to the unique demands of this role. 📈 Similar Roles Comparison 1. Creative Strategist vs. Marketing Manager: While both roles require strategic thinking and creativity, the Creative Strategist focuses more on campaign development and less on day-to-day marketing operations and team management. 2. Industry-specific Context: The wellness and fitness industry is highly competitive and dynamic, with a strong emphasis on innovation and customer-centric approaches. Candidates with experience in this industry may have a competitive edge in this role. 3. Career Path Comparison: The Creative Strategist role can serve as a stepping stone to more senior marketing roles, such as Marketing Manager or Director of Marketing, as the candidate gains experience and demonstrates their ability to lead and manage teams. ASSUMPTION: By understanding the differences between similar roles and the unique aspects of the wellness and fitness industry, candidates can better position themselves for success in the application process and tailor their application materials accordingly. 📝 Sample Projects 1. Campaign Development: Develop a comprehensive marketing campaign for a new product launch, including strategy, creative brief, and execution plan. 2. Brand Audit: Conduct a thorough analysis of the company's brand identity and make recommendations for improvement and evolution. 3. Market Research: Design and execute a market research study to identify trends, consumer insights, and competitive landscapes in the wellness and fitness industry. ASSUMPTION: By providing specific examples of relevant projects, candidates can demonstrate their ability to apply their skills and knowledge to real-world scenarios and contribute to the company's success. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Creative Strategist role and how they may evolve over time? 2. Team Structure: How is the marketing team structured, and how will this role collaborate with other departments within the company? 3. Company Culture: What is the company's culture like, and how does it support the growth and development of its employees? 4. Growth Opportunities: What opportunities are there for professional growth and advancement within the company, and how does the company support its employees in achieving their career goals? 5. Work-Life Balance: How does the company promote work-life balance, especially for remote employees? ASSUMPTION: By asking thoughtful and insightful questions during the interview process, candidates can gain a better understanding of the role, the company, and the opportunities for growth and development. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: https://happymammoth.applytojob.com/apply/KOOdyzn0zU/Creative-Strategist 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare examples of your past work that demonstrate your ability to develop and execute successful marketing campaigns. 4. Follow up with the hiring manager or the HR department after submitting your application to confirm receipt and express your interest in the role. 5. Be prepared to participate in multiple interviews and assessments as part of the selection process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.