Creative Strategist

📌 Core Information 🔹 Job Title: Creative Strategist 🔹 Company: Happy Koala LLC 🔹 Location: Madrid, Madrid, Spain 🔹 Job Type: Full-Time, Remote 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 2, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing innovative and effective strategies for digital media advertising campaigns. - Collaborating with cross-functional teams to ensure cohesive messaging and brand consistency. - Conducting market research and analyzing consumer insights to inform creative strategies. - Monitoring campaign performance and metrics to optimize effectiveness. - Contributing to brand development and positioning efforts. ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of consumer behavior and market trends. 📋 Key Responsibilities ✅ Strategy Development: - Develop comprehensive creative strategies that support business goals and objectives. - Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes. - Translate insights into actionable strategies that differentiate the brand and resonate with the target audience. ✅ Campaign Planning and Execution: - Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. - Develop creative briefs and provide clear direction to design and content teams to ensure alignment with strategic objectives. - Monitor campaign performance and metrics to evaluate effectiveness and identify areas for optimization. ✅ Brand Development and Positioning: - Contribute to the development and evolution of the brand identity and messaging. - Ensure brand consistency across all touchpoints and communication channels. - Identify opportunities for brand positioning and differentiation in the marketplace. ✅ Cross-Functional Collaboration: - Work closely with marketing, design, product development, and sales teams to ensure alignment of messaging and strategy. - Foster a collaborative environment that encourages creative thinking and innovation. - Communicate effectively with stakeholders to gather input and feedback on creative initiatives. ✅ Trend Analysis and Innovation: - Stay abreast of industry trends, emerging technologies, and cultural shifts. - Apply insights to inform creative strategies and develop innovative solutions. - Experiment with new approaches and techniques to continually improve campaign performance and engagement. ASSUMPTION: The ideal candidate will have a proven track record in creative strategy, strong analytical skills, and a passion for driving impactful campaigns. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Communications, or a related field. Experience: - Proven experience (2-5 years) in a creative strategy role, preferably in an advertising agency or marketing department. Required Skills: - Strong analytical skills with the ability to interpret data and insights to drive strategic decisions. - Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively. - Creative mindset with a passion for developing innovative and compelling campaigns. - Strong project management skills with the ability to manage multiple priorities and deadlines effectively. - Proficiency in digital marketing platforms and tools. - Familiarity with design principles and an eye for aesthetics. - Ability to thrive in a fast-paced, dynamic environment and adapt to change. - Strong collaborative spirit and ability to work effectively in cross-functional teams. Preferred Skills: - Fluency in Spanish (both written and spoken) for better communication with local teams and stakeholders. - Experience working with remote teams and managing virtual projects. ASSUMPTION: Candidates with a background in B2C marketing and experience working in EU hours are strongly preferred. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (gross), depending on experience and qualifications. This estimate is based on industry standards for similar roles in Madrid and takes into account the company's size and remote work arrangement. Benefits: - Competitive salary and growth opportunities. - Paid holidays and flexible working hours. - Work from anywhere with a flexible schedule. - Join a supportive, global team with a dynamic work environment. - Make a real impact on products that improve people's lives. Working Hours: This role requires availability during EU hours (GMT) due to the nature of the business and the need for collaboration with European teams. ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and market conditions. The company is committed to providing a competitive compensation package that reflects the value the ideal candidate brings to the team. 📌 Applicant Insights 🔍 Company Context Industry: Wellness and Fitness Services Company Size: Small (11-50 employees) Founded: 2016 Company Description: Happy Mammoth is a fast-growing natural food tech business specializing in formulating, producing, and marketing gut, digestive, and microbiome health foods and natural supplements. They focus on helping clients make long-lasting positive health changes and start living very full lives again. Company Specialties: - Formulating and producing natural health foods and supplements. - Marketing and selling products across the United States, Australia, and Europe. - Providing customer support and education on gut, digestive, and microbiome health. Company Website: ASSUMPTION: Happy Mammoth's focus on natural health products and commitment to customer education make it an attractive workplace for individuals passionate about wellness and making a positive impact on people's lives. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with cross-functional teams, including marketing, design, product development, and sales. Work Arrangement: This is a full-time, fully remote contractor role with a flexible schedule. The ideal candidate should be comfortable working independently and managing their own time effectively. Growth Opportunities: - Opportunities for career advancement within the marketing department as the company grows. - Potential to take on additional responsibilities and expand the role's scope as the team and business evolve. ASSUMPTION: This role offers a unique opportunity for a creative strategist to make a significant impact on the company's marketing efforts and contribute to its continued growth and success. 🌍 Location & Work Environment Office Type: Fully Remote Office Location(s): Madrid, Madrid, Spain Geographic Context: - Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people. - The city is known for its vibrant culture, rich history, and diverse neighborhoods. - Madrid has a Mediterranean climate, with mild winters and hot summers. Work Schedule: This role requires availability during EU hours (GMT) to collaborate effectively with European teams. The flexible work arrangement allows for a healthy work-life balance, with the ability to work from anywhere with an internet connection. ASSUMPTION: Madrid's vibrant culture and central location in Europe make it an attractive place to live and work, offering a unique blend of history, modernity, and international influence. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening. 3. In-depth interview with the Marketing Director and other team members. 4. Final interview with the CEO or another senior leader. Key Assessment Areas: - Strategic thinking and analytical skills. - Communication and presentation skills. - Cultural fit and alignment with the company's values. - Experience with digital media advertising and campaign planning. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role. - Showcase your understanding of the company's mission and how your skills align with its objectives. - Prepare examples of your past creative strategies and campaign successes to discuss during the interview. - Practice your presentation skills and be ready to articulate complex ideas clearly and concisely. ATS Keywords: Creative Strategy, Digital Media Advertising, Campaign Planning, Brand Development, Market Research, Consumer Insights, Cross-Functional Collaboration, Trend Analysis, Project Management, Analytical Skills, Communication Skills, Presentation Skills, Marketing Strategy, Advertising Campaigns, Brand Positioning, Consumer Behavior, Market Trends, Remote Work, Flexible Schedule, EU Hours, Madrid, Spain ASSUMPTION: The application process for this role is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit. The interview team will be looking for evidence of the candidate's ability to develop innovative strategies, collaborate effectively with cross-functional teams, and thrive in a fast-paced, dynamic environment. 🛠️ Tools & Technologies - Google Analytics - Google Ads - Facebook Ads Manager - LinkedIn Ads - Asana or Trello for project management - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Docs, Sheets, Slides) - Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for design and branding projects - Social media management tools (Hootsuite, Buffer, Sprout Social) ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: Embrace new ideas and approaches to drive growth and improvement. - Collaboration: Work together to achieve common goals and support each other's success. - Customer-centric: Prioritize customer needs and strive to exceed expectations in every interaction. - Integrity: Act with honesty, transparency, and ethical standards in all aspects of the job. - Accountability: Take ownership of responsibilities and deliver results with a high level of autonomy. Work Style: - Strategic and analytical mindset, with a focus on data-driven decision-making. - Strong communication and collaboration skills, with the ability to work effectively in a remote, global team. - Adaptable and resilient, with the ability to thrive in a fast-paced, dynamic environment. - Passionate about wellness, natural health, and making a positive impact on people's lives. Self-Assessment Questions: 1. How do you approach identifying and capitalizing on market trends to inform creative strategies? 2. Can you describe a time when you had to adapt to a significant change in a project or work environment? How did you handle it, and what was the outcome? 3. How do you ensure brand consistency across various touchpoints and communication channels in a remote work setting? 4. How do you prioritize and manage multiple projects and deadlines effectively while working remotely? 5. How do you approach collaborating with cross-functional teams, and how have you handled conflicts or disagreements in the past? ASSUMPTION: The ideal candidate will demonstrate a strong alignment with Happy Mammoth's values and work style, as well as a deep understanding of the company's mission and the role's requirements. ⚠️ Potential Challenges 1. Language Barrier: While the role requires fluency in English, candidates may face communication challenges due to language barriers with local teams and stakeholders. This can be mitigated by improving language skills and seeking opportunities to practice speaking and writing in English. 2. Time Zone Differences: Working with European teams may present challenges due to time zone differences. Effective communication and time management skills can help overcome these obstacles. 3. Remote Work Dynamics: The fully remote nature of the role may require additional self-motivation and time management skills to maintain productivity and focus. 4. Fast-Paced Environment: The dynamic and fast-paced nature of the role may present challenges in managing multiple priorities and deadlines. Strong project management skills and adaptability can help navigate this challenge. ASSUMPTION: By being aware of these potential challenges and proactively addressing them, candidates can better prepare for the role and increase their chances of success. 📈 Similar Roles Comparison 1. Creative Strategist vs. Marketing Manager: While both roles involve strategic thinking and campaign planning, the Creative Strategist role places a stronger emphasis on developing innovative creative concepts and collaborating with design and content teams. The Marketing Manager role may involve more oversight of marketing campaigns and team management. 2. Creative Strategist vs. Brand Manager: Both roles focus on brand development and positioning, but the Creative Strategist role is more focused on driving brand awareness and engagement through advertising campaigns, while the Brand Manager role may involve more oversight of the brand's overall strategy and management. 3. Creative Strategist vs. Product Manager: While both roles require strategic thinking and collaboration with cross-functional teams, the Creative Strategist role focuses on developing advertising campaigns, while the Product Manager role involves overseeing the development and launch of new products or features. ASSUMPTION: Understanding the differences between these similar roles can help candidates better evaluate their career goals and aspirations, as well as identify the best fit for their skills and interests. 📝 Sample Projects 1. Campaign Strategy Development: Develop a comprehensive creative strategy for a new product launch, including target audience segmentation, messaging, and channel allocation. 2. Brand Audit and Refresh: Conduct a brand audit to identify areas for improvement and develop a plan to refresh the brand identity and messaging to better resonate with the target audience. 3. Cross-Channel Campaign Execution: Collaborate with cross-functional teams to execute an integrated marketing campaign across digital, social media, print, and event channels, ensuring cohesive messaging and brand consistency. ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Creative Strategist may undertake, showcasing the role's strategic, creative, and collaborative nature. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities of the Creative Strategist role and how they align with my skills and experience? 2. Team Structure: How is the marketing team structured, and who will I be working closely with in this role? 3. Brand Evolution: How does the company plan to evolve its brand identity and messaging in the coming years, and how will this role contribute to that process? 4. Campaign Performance: How does the company measure and optimize the performance of its advertising campaigns, and what tools and technologies are used for this purpose? 5. Career Growth: What opportunities exist for career advancement within the marketing department, and how does the company support the professional development of its employees? ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and expectations. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role. 3. Prepare examples of your past creative strategies and campaign successes to discuss during the interview. 4. Practice your presentation skills and be ready to articulate complex ideas clearly and concisely. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📈 Company Website: