📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Irvine Partners
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: 2025-05-19
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading multi-channel campaign strategies
- Conducting market research and cultural trend mapping
- Collaborating with creative teams to ideate and refine campaign concepts
- Contributing to new business pitches with insight development and presentation
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on integrated campaigns across various sectors.
📋 Key Responsibilities
✅ Lead strategic thinking on multi-channel campaigns: from initial insight to execution
✅ Conduct market research and cultural trend mapping to inform creative decisions
✅ Translate complex brand or business challenges into simple, effective strategies
✅ Write concise and compelling creative briefs to inspire internal teams
✅ Collaborate with creative teams to ideate and refine campaign concepts
✅ Play a key role in new business pitches, including insight development and presentation
✅ Work across a range of sectors, quickly adapting to new industries and audiences
✅ Champion a consumer-first mindset and ensure strategic consistency across touchpoints
ASSUMPTION: This role requires a high level of adaptability, as the candidate will work with diverse brands and industries.
🎯 Required Qualifications
Education: Degree in creative media production or similar
Experience: 3-5 years of experience in a creative strategy or brand planning role, ideally within an agency environment
Required Skills:
- Proven ability to develop campaign strategies grounded in insight and culture
- Strong understanding of social, digital, and earned media ecosystems
- Exceptional communication and storytelling skills: verbal, written, and visual
- Highly collaborative with a roll-up-your-sleeves attitude
- Curious, articulate, and culturally attuned
Preferred Skills:
- Experience working on integrated campaigns across sectors
ASSUMPTION: While not explicitly stated, proficiency in design tools like Canva and Adobe Creative Suite is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for mid-level roles in London)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global exposure and diverse client portfolio
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for mid-level roles in the communications sector in London.
📌 Applicant Insights
🔍 Company Context
Industry: Irvine Partners is a global communications agency specializing in creative communications, with a focus on standout work for brands across EMEA.
Company Size: Irvine Partners has 51-200 employees, providing a mid-sized agency environment where applicants can make a significant impact.
Founded: 2010, with over a decade of experience in the industry
Company Description:
- Irvine Partners is a global communications agency with a creative edge, delivering standout work for brands across EMEA
- The agency lives at the intersection of culture, commerce, and communications, creating campaigns that drive real impact
- Irvine Partners is expanding its UK footprint and looking for dynamic talent to help push boundaries and build bold, insight-led work
Company Specialties:
- Creative communications
- Brand strategy
- Campaign development
- Pitching and new business
Company Website: www.weareirvinepartners.com
ASSUMPTION: Irvine Partners is a well-established agency with a strong global presence and a focus on creative, impactful communications.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the agency
Reporting Structure: This role will report directly to the Creative Director and work closely with various internal teams, including creative, digital, and comms teams
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to take on more responsibilities and advance within the agency
- Exposure to diverse clients and industries, fostering continuous learning and skill development
- Opportunities to work on integrated campaigns and contribute to new business pitches
ASSUMPTION: This role offers strong growth potential, as the agency is expanding its UK footprint and looking for talented individuals to join its team.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in central London
Office Location(s): 1 Long Ln, London SE1 4PG, United Kingdom
Geographic Context:
- London is a vibrant, multicultural city with a thriving communications industry
- The office is located in the heart of London, providing easy access to public transportation and various amenities
- The city offers a wide range of cultural, social, and professional networking opportunities
Work Schedule: Full-time, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the creative director and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural awareness and understanding of target audiences
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and cultural awareness
- Prepare examples of campaign strategies you've developed and executed, demonstrating your ability to connect brand, digital, and earned strategies to big-picture ideas
- Showcase your understanding of the agency's clients and their industries, and how you can contribute to their success
ATS Keywords: Creative strategy, brand planning, market research, cultural trend mapping, campaign development, integrated campaigns, consumer-first mindset, communications, public relations, digital media, earned media
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creativity, and cultural awareness, as well as their ability to work collaboratively within a team.
🛠️ Tools & Technologies
- Canva
- Adobe Creative Suite (Illustrator, Photoshop)
- Basic understanding of motion/animation tools (e.g., Adobe After Effects or Canva animations)
- Microsoft Office Suite (PowerPoint, Google Slides)
ASSUMPTION: Proficiency in these tools is essential for creating visual decks, presentations, and other materials to support campaign strategies.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Curiosity
- Impact
Work Style:
- Fast-paced and dynamic environment
- Cross-functional teamwork and collaboration
- Opportunities for professional growth and development
- Global exposure and diverse client portfolio
Self-Assessment Questions:
- How do you stay culturally plugged-in and informed about trends in the industries you work with?
- Can you provide an example of a time when you had to quickly adapt to a new industry or audience? How did you approach this, and what was the outcome?
- How do you ensure that your creative strategies are consumer-first and resonate with target audiences?
ASSUMPTION: Irvine Partners values creativity, collaboration, curiosity, and impact, and seeks candidates who align with these values and thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines for diverse clients
- Keeping up with industry trends and cultural shifts
- Adapting to new industries and audiences quickly
- Balancing strategic thinking with hands-on execution
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a consumer-first mindset.
📈 Similar Roles Comparison
- Unlike traditional PR or communications roles, this position requires a strong balance of strategic thinking and hands-on execution, with a focus on integrated campaigns across various sectors
- In comparison to other creative strategy roles, this position offers a unique opportunity to work with a diverse range of clients and industries, fostering continuous learning and skill development
- Career progression in this role may involve taking on more responsibilities, advancing within the agency, or exploring opportunities in related fields within the communications industry
ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and hands-on execution, with opportunities for growth and development within the agency.
📝 Sample Projects
- Developing a multi-channel campaign strategy for a fintech client, targeting millennial audiences and driving brand awareness
- Conducting market research and cultural trend mapping to inform a rebranding effort for a tourism client, focusing on sustainability and responsible tourism practices
- Collaborating with creative teams to ideate and refine campaign concepts for a tech client, launching a new product in the EMEA market
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop campaign strategies grounded in insight and culture, and to collaborate effectively with creative teams.
❓ Key Questions to Ask During Interview
- Can you describe the agency's approach to creative strategy and how it sets us apart from other communications agencies?
- How does the creative team collaborate with other departments, such as digital and comms teams, to develop and execute campaigns?
- What opportunities are there for professional growth and development within the agency, and how does the company support its employees in achieving their career goals?
- How does the agency approach new business pitches, and what role would I play in this process?
- What is the work environment like, and how does the agency foster a culture of creativity, collaboration, and curiosity?
ASSUMPTION: These questions will help the candidate better understand the agency's approach to creative strategy, collaboration, and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic thinking, creativity, and cultural awareness, with specific examples of campaign strategies you've developed and executed
- Prepare a portfolio or examples of your work, demonstrating your ability to connect brand, digital, and earned strategies to big-picture ideas
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
