Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: MAS

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-04-25

🔹 Experience Level: Mid-Level (4-6 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic narratives for client brands
• Conducting research on consumer behavior and trends
• Measuring the impact of experiential marketing efforts
• Collaborating with creative teams to bring strategic impact to projects
• Presenting strategic concepts and data-driven insights to clients

ASSUMPTION: This role requires a strong understanding of consumer behavior on social platforms and the ability to translate insights into actionable strategies.

📋 Key Responsibilities

✅ Researching client brands, target audiences, and competitive landscapes to uncover insights

✅ Developing briefs and strategic narratives with social-first approaches

✅ Ideating concepts in collaboration with creative teams, leveraging cultural trends and new technologies

✅ Measuring and analyzing data to ensure experiences deliver impact for clients

✅ Developing presentation decks for pitches, translating strategy into a compelling story

✅ Owning client projects from initial briefing to execution, ensuring they meet strategic and creative intent

ASSUMPTION: This role requires excellent organizational and time-management skills, as well as the ability to work autonomously and through ambiguity.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 4-6 years working in strategy or marketing at an agency or brand

Required Skills:

• Deep understanding of trends shaping consumer behavior across social platforms
• Experience developing integrated social media strategies
• Great organizational and time-management skills
• Strong client-facing experience
• Amazing written, visual, and verbal communication skills
• Strong work ethic with the ability to work autonomously

Preferred Skills:

• Background in data & analytics

ASSUMPTION: A strong understanding of consumer behavior on social platforms and the ability to translate insights into actionable strategies are crucial for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $78,000 per year

Benefits:

• Health & Dental Insurance
• Short-term Disability Insurance
• Life Insurance
• Paid Parental Leave
• Flexible Spending Accounts
• 401(K) with Employer Match
• Generous Time Off

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on a national average market compensation analysis and is subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2007

Company Description:

• MAS is an experience agency of creatives and technologists on a mission to evoke emotion in guests by daring to be bold.
• The company creates moments big and small, physical or digital, using innovative tech, strategic research, and design and production services.
• MAS empowers diversity, takes a sustainable approach, and delivers emotional experiences for brands, products, or services.

Company Specialties:

• Creative Design
• Event Production
• Experiential
• Eventtech
• Strategy
• Interactive
• Virtual Events
• and Digital

Company Website: http://moremas.com

ASSUMPTION: MAS is a mid-sized advertising agency specializing in creating emotional experiences for brands and products.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports to the Director of Creative Strategy

Work Arrangement: Remote (100%)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Strategy group
• Opportunities to work on a diverse range of projects for various clients
• Chance to collaborate with and learn from experienced creatives and strategists

ASSUMPTION: This role offers opportunities for growth and development within a dynamic and creative agency environment.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Remote (United States)

Geographic Context:

• MAS is a remote-first agency, allowing employees to work from anywhere in the United States
• The company's headquarters is in Brooklyn, New York
• MAS has a diverse and inclusive work culture, with employees from various backgrounds and locations

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: Working remotely for MAS offers a high degree of flexibility and autonomy, with the opportunity to collaborate with a diverse team of creatives and strategists.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Virtual interview with the hiring manager and team members
• Final interview with the Director of Creative Strategy
• Background check and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of consumer behavior and social media trends
• Ability to work autonomously and manage multiple projects
• Cultural fit with MAS's values and work environment

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of MAS and the role
• Prepare examples of your strategic thinking and creative writing skills
• Be ready to discuss your experience with social media and experiential marketing
• Research MAS's past projects and be prepared to discuss how you can contribute to their success

ATS Keywords: Creative Strategy, Social Media, Experiential Marketing, Consumer Behavior, Strategic Thinking, Presentation Skills, Remote Work

ASSUMPTION: MAS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: Familiarity with industry-standard tools and software is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Bold
• Creative
• Inclusive
• Strategic
• Collaborative

Work Style:

• Entrepreneurial and autonomous
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and detail-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, entrepreneurial environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong understanding of consumer behavior on social platforms?
• Can you effectively communicate complex ideas to both clients and internal teams?

ASSUMPTION: MAS values employees who are bold, creative, and strategic, with a strong work ethic and the ability to collaborate effectively.

⚠️ Potential Challenges

• Working remotely may require self-discipline and time management skills
• Managing multiple projects and deadlines can be challenging
• Developing innovative and effective strategies for clients can be demanding
• Working in a fast-paced, entrepreneurial environment may be stressful at times

ASSUMPTION: While this role offers many opportunities for growth and development, it also presents unique challenges that require a strong work ethic and adaptability.

📈 Similar Roles Comparison

• Compared to other strategy roles, this position focuses more on social media and experiential marketing
• MAS's mid-sized agency environment offers more opportunities for growth and collaboration than larger agencies
• This role may have a faster-paced work environment and more responsibility than similar roles at smaller agencies

ASSUMPTION: This role is unique in its focus on social media and experiential marketing, offering a blend of strategic thinking and creative problem-solving.

📝 Sample Projects

• Developing a social media strategy for a virtual event
• Creating an experiential marketing campaign for a product launch
• Conducting research on consumer behavior and trends for a brand rebranding project

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does MAS support the growth and development of its employees?
• What are the most important qualities for success in this role, according to the team?
• How does MAS measure the success of its experiential marketing campaigns?
• What opportunities are there for collaboration with other departments or teams within MAS?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Write a cover letter explaining why you're a good fit for MAS and this position
• Prepare examples of your strategic thinking and creative writing skills
• Follow up with the hiring team one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.