📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Flo Health
🔹 Location: London, United Kingdom | Vilnius, Lithuania
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Creative
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (London & Vilnius)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of creative marketing campaigns
- Collaboration with cross-functional teams to develop and optimize marketing assets
- Data-driven decision making to improve campaign performance
- Mentoring and leadership of junior team members
- Contribution to Flo's mission of building a better future for female health
ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and strong project management skills. The ideal candidate will have experience in performance marketing, a compelling portfolio, and a deep understanding of key metrics.
📋 Key Responsibilities
✅ Drive the creation and oversight of marketing assets, ensuring they support marketing goals and comply with brand guidelines
✅ Craft detailed creative briefs for producing marketing assets across Paid UA, ASO, ASA, and Growth initiatives centered around clear, strategic hypotheses
✅ Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition
✅ Work closely with marketing teams and creative leads to develop and execute creative projects, ensuring all creatives are optimized for various devices and platforms
✅ Oversee all phases of video and photo production, from planning and execution to post-production, ensuring final products align with project objectives and adhere to brand standards
✅ Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs, making necessary adjustments based on performance results
✅ Continuously analyze the effectiveness of marketing assets and campaigns to gauge their impact and success, using insights from data to refine and enhance future creative projects
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, time management, and organizational skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries
Required Skills:
- Mastery in English and the ability to collaborate effectively with diverse teams
- Compelling portfolio demonstrating the journey from idea to impactful creative execution, showcasing a broad range of content
- Deep understanding of key metrics (CTR, CR, etc.) and the ability to analyze creative test results and make data-driven decisions
- Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines
Preferred Skills:
- Familiarity with key marketing performance metrics (CTR, conversion rates) and the ability to apply them to design decisions
- Active engagement with the latest industry trends and emerging design technologies
- Previous role in a mentoring or leadership capacity within a design team
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education. Additionally, experience in the femtech industry or a related field would be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: £58,000 - £70,000 GBP (London) | €3,400 - €3,800 EUR (Vilnius) per year (ranges may vary based on skills and experience)
Benefits:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary ranges are based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the specific location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Flo Health is a leading technology company specializing in female health and wellness. With over 420 million users worldwide, Flo is committed to empowering women to take control of their health through accurate, accessible information and daily insights.
Company Size: Flo Health is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for growth and innovation while maintaining a strong company culture.
Founded: Flo Health was founded in 2015 and has since grown to become the world’s leading period and ovulation tracker, expanding its services to include pregnancy, fertility, and menopause support.
Company Description:
- Flo Health is dedicated to building a better future for female health by providing accurate, accessible information and daily insights to millions of users worldwide
- The company offers a comprehensive suite of health tracking and educational resources, including period and ovulation tracking, pregnancy and fertility support, and a private community for users to share their questions and concerns
- Flo Health is committed to expanding access to women's health services, improving health literacy, and advancing women's health research through strategic partnerships and collaborations with leading institutions
Company Specialties:
- Mobile application development
- Artificial intelligence and machine learning
- Product design and user experience
- Health and wellness education
- Partnerships and collaborations with leading medical experts and institutions
Company Website: https://flo.health/careers
ASSUMPTION: Flo Health's commitment to women's health and wellness, as well as its innovative approach to expanding access to health services, makes it an attractive employer for individuals passionate about making a positive impact on women's lives worldwide.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, creative problem-solving, and strong project management skills. The ideal candidate will have 2-5 years of experience in performance marketing or a related field.
Reporting Structure: The Creative Strategist will report directly to the Head of Creative and collaborate closely with cross-functional teams, including marketing, product, and design.
Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work. The specific arrangement may vary based on the location and individual needs.
Growth Opportunities:
- Flo Health's commitment to accelerated professional growth provides ample opportunities for career advancement within the company
- The dynamic and collaborative work environment encourages continuous learning and skill development
- As the company continues to grow and expand its services, new opportunities may arise for the Creative Strategist to take on additional responsibilities or explore new roles within the organization
ASSUMPTION: The Creative Strategist role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company dedicated to improving women's health worldwide.
🌍 Location & Work Environment
Office Type: Flo Health's offices are modern, collaborative spaces designed to foster creativity and innovation. The company offers flexible office + home working arrangements, allowing employees to balance their work and personal lives effectively.
Office Location(s): Flo Health has offices in London, United Kingdom, and Vilnius, Lithuania. The specific office location for this role is London, with the option to work remotely from Vilnius as well.
Geographic Context:
- London, United Kingdom: A global hub for technology, finance, and culture, London offers a vibrant and diverse work environment with ample opportunities for professional growth and development
- Vilnius, Lithuania: Known for its historic architecture, vibrant cultural scene, and growing tech industry, Vilnius provides a unique blend of old-world charm and modern innovation
Work Schedule: The Creative Strategist role follows a hybrid work arrangement, with a combination of on-site and remote work. The specific schedule may vary based on the location and individual needs.
ASSUMPTION: Flo Health's flexible work arrangements and commitment to employee well-being make it an attractive employer for individuals seeking a healthy work-life balance in a dynamic and innovative environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and company culture
- Creative challenge or case study presentation to assess strategic thinking and problem-solving skills
- Final interview with the hiring manager and key team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in marketing campaign development
- Data-driven decision-making and analytical skills
- Project management and organizational skills
- Collaboration and communication skills, both written and verbal
- Alignment with Flo Health's mission and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your journey from idea to impactful creative execution, demonstrating a broad range of content
- Prepare for the creative challenge or case study presentation by researching Flo Health's brand guidelines and marketing campaigns
- Be ready to discuss your approach to data-driven decision-making and how you've applied it to previous projects
- Demonstrate your understanding of Flo Health's mission and how your skills and experience align with the company's goals
ATS Keywords: Creative Strategy, Performance Marketing, Creative Production, User Acquisition, App Store Optimization, Project Management, Data Analysis, Team Collaboration, Creative Briefing, Video Production, Photo Production, Budget Management, Mentoring, Leadership, Industry Trends, Design Technologies
ASSUMPTION: Flo Health's application process is designed to assess the strategic thinking, creativity, and data-driven decision-making skills required for success in the Creative Strategist role. Applicants should be prepared to demonstrate their problem-solving skills and alignment with the company's mission and values throughout the interview process.
🛠️ Tools & Technologies
- Project management tools: Jira, Confluence, Google Calendar & Sheets, Miro
- Creative production tools: Adobe Creative Suite, Sketch, Figma, etc.
- Video and photo production tools: Premiere Pro, After Effects, Final Cut Pro, etc.
- Data analysis tools: Google Analytics, Mixpanel, Amplitude, etc.
- Marketing automation tools: HubSpot, Marketo, etc.
ASSUMPTION: The specific tools and technologies required for this role may vary based on the individual's experience and the team's needs. Flo Health provides training and resources to help employees develop the skills and knowledge necessary to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Empowering women to take control of their health
- Providing accurate, accessible information and daily insights
- Collaborating with leading medical experts and institutions to advance women's health research
- Expanding access to women's health services through strategic partnerships and collaborations
- Fostering a dynamic, innovative, and inclusive work environment
Work Style:
- Data-driven and results-oriented
- Collaborative and inclusive, with a focus on teamwork and open communication
- Adaptable and resilient, with a willingness to take on new challenges and learn from failures
- Committed to continuous learning and professional development
- Passionate about making a positive impact on women's health worldwide
Self-Assessment Questions:
- How do your strategic thinking and problem-solving skills align with Flo Health's mission and company values?
- Can you provide an example of a time when you used data-driven decision-making to improve the performance of a marketing campaign?
- How do you approach mentoring and leadership within a creative team, and what specific skills or experiences do you bring to this role?
ASSUMPTION: Flo Health's company culture is built on a foundation of empowerment, collaboration, and innovation. The ideal candidate for the Creative Strategist role will be able to demonstrate their alignment with these values and contribute to the company's mission of building a better future for female health.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require adaptability and the ability to manage multiple projects simultaneously
- The need to balance strategic thinking with hands-on creative production may present unique challenges
- The hybrid work arrangement may require strong self-motivation and time management skills
- The competitive salary range and comprehensive benefits package may attract a high volume of applicants, increasing the competitiveness of the role
ASSUMPTION: The Creative Strategist role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company dedicated to improving women's health worldwide. However, the fast-paced and demanding nature of the role may present challenges that require strong self-motivation, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Creative Strategist vs. Marketing Manager: While both roles require strategic thinking and data-driven decision-making, the Creative Strategist role places a greater emphasis on creative production and project management, whereas the Marketing Manager role may focus more on campaign planning and execution
- Creative Strategist vs. Art Director: The Creative Strategist role requires a broader range of skills, including strategic planning, project management, and data analysis, while the Art Director role focuses primarily on visual design and creative direction
- Creative Strategist vs. UX/UI Designer: The Creative Strategist role requires a strong understanding of user experience and user interface design principles, but the primary focus is on strategic planning and creative production, whereas the UX/UI Designer role focuses on designing intuitive and engaging digital experiences
ASSUMPTION: The Creative Strategist role offers a unique blend of strategic thinking, creative production, and project management skills, making it an attractive option for individuals seeking a challenging and dynamic role in the marketing and creative industries.
📝 Sample Projects
- Developing a comprehensive marketing campaign to launch a new feature, including creative briefs, asset production, and performance analysis
- Collaborating with cross-functional teams to create a series of engaging video and photo content for social media and advertising channels
- Conducting A/B testing to optimize marketing assets and improve campaign performance, using data-driven decision-making to refine and enhance future creative projects
ASSUMPTION: The Creative Strategist role offers a wide range of projects and initiatives, providing ample opportunities for growth and development within the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Flo Health, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Flo Health approach mentoring and professional development for employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Flo Health support work-life balance for employees, particularly those working in a hybrid arrangement?
ASSUMPTION: The interview process is an opportunity for both the candidate and the hiring manager to assess the fit and potential for growth within the role. Applicants should come prepared with thoughtful questions that demonstrate their understanding of the company, the role, and their own career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your journey from idea to impactful creative execution, demonstrating a broad range of content
- Research Flo Health's brand guidelines and marketing campaigns to prepare for the creative challenge or case study presentation
- Be ready to discuss your approach to data-driven decision-making and how you've applied it to previous projects
- Demonstrate your understanding of Flo Health's mission and how your skills and experience align with the company's goals
- Follow up with the hiring manager one week after the final interview to express your continued interest in the role and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
