📌 Core Information
🔹 Job Title: Creative Strategist
🔹 Company: Ritual
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and scaling high-performing creative for paid media channels
- Collaborating cross-functionally with Growth, Brand, Creative, Data, and Product teams
- Maintaining a structured creative testing approach to optimize performance
- Analyzing performance data and translating insights into actionable strategies
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving growth through performance-driven ad creative.
📋 Key Responsibilities
✅ Develop and scale high-performing creative by producing and iterating on ad creatives weekly, informed by competitive research, customer insights, and market trends
✅ Support creative production cycle with ad agencies, video editors, and internal stakeholders, ensuring seamless execution, timely delivery, and performance-driven optimizations
✅ Maintain a structured creative testing approach by continuously iterating on learnings, optimizing performance, and supporting a high volume of ad creatives across multiple channels
✅ Own creative reporting by analyzing performance data, identifying trends, and translating insights into actionable strategies to optimize future creative development
✅ Collaborate cross-functionally with Growth, Brand, Creative, Data, and Product teams to ensure creative excellence and strategic alignment
ASSUMPTION: The ideal candidate will have experience working with ad agencies, video editors, and internal stakeholders to ensure creative excellence and timely delivery.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 2-3 years of experience in growth creative strategy at an in-house DTC/e-commerce brand with a proven track record of developing, testing, and scaling high-performing ad creative across paid media channels. Comfortable working across spreadsheets, storyboards, and creative data dashboards to drive creative decision-making
Required Skills:
- Creative & Data-Driven: Deep understanding of ad creative and consumer psychology, paired with the ability to analyze data and translate insights into action
- Growth Minded: Thrive in fast-paced, high-growth environments and passionate about testing, iterating, and driving measurable performance improvements
- Strong Communicator: Craft compelling briefs, articulate creative needs, and synthesize data into clear, actionable recommendations
- Platform-Savvy: Understand the nuances of Meta, TikTok, YouTube, Pinterest and more and how to tailor creative for each
- Process Oriented: Juggle multiple projects and stakeholders while maintaining a structured and efficient workflow
- Passionate About Culture & Trends: Stay ahead of industry shifts and consumer behaviors, bringing fresh ideas and innovative thinking to the table
Preferred Skills:
- Experience with ad creative for specific platforms (e.g., Meta, TikTok, YouTube)
- Familiarity with creative data dashboards and tools
ASSUMPTION: The ideal candidate will have experience working with ad creative for multiple platforms and be comfortable using creative data dashboards to inform decision-making.
💰 Compensation & Benefits
Salary Range: $70,000 - $110,000 USD per year
Benefits:
- 401k Match - Up to 4%
- Medical/Dental/Vision/Life Insurance
- Healthcare & Dependent Care FSA
- Equity participation in the form of stock options
- 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
- Talkspace access for mental health support
- Pet Insurance discount
- Non-accrual and flexible PTO (10 days minimum)
- 18 paid company holidays + additional days for extended weekends
- 10 Wellness Days (Final Friday of each month)
- 2 Days to volunteer (Days of Action)
- Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
- Free Ritual subscription during your time with us
- Maven Clinic Family Planning platform
- Annual Wellness stipend
- Monthly Childcare Allowance
- Technology Allowance
- New hire Work from Home stipend
- Bi-Annual Performance Reviews
- Bi-Annual in-person company events
- Monthly wellness activities
Working Hours: 40 hours per week, with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The exact compensation will depend on the successful candidate's skills, level, years of experience, technical expertise, and other qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on personal health and wellness
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2014, with a history of innovation and disruption in the health industry
Company Description:
- Ritual is a personal health brand that is building the future of daily essentials
- Their mission is to help turn healthy habits into a Ritual by creating high-quality, traceable daily products across new categories
- The company started by reinventing the daily multivitamin and has since expanded its product offerings
Company Specialties:
- Personal health and wellness products
- Traceable and high-quality ingredients
- Innovative and disruptive approach to daily essentials
Company Website: ritual.co
ASSUMPTION: Ritual is a growing and innovative company in the personal health and wellness industry, with a focus on high-quality, traceable products and a commitment to helping customers build healthy habits.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports to the Senior Manager of Growth and collaborates cross-functionally with teams including Creative, Brand, Customer Insights, Influencer, Affiliate, Digital Product, and more
Work Arrangement: Fully remote, with flexible scheduling and the opportunity to work from home
Growth Opportunities:
- Advancement within the Growth team or other departments within the company
- Expansion of responsibilities and leadership opportunities as the company grows
- Potential to work on new product categories and initiatives
ASSUMPTION: This role offers opportunities for growth and advancement within the company, with a focus on driving performance and innovation in the creative space.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Ritual is a remote-first company, allowing employees to work from anywhere
- The company is headquartered in Los Angeles, California, but has employees across North America
- The remote work environment provides flexibility and the opportunity to work from home
Work Schedule: Flexible scheduling, with the ability to work from home and set your own hours
ASSUMPTION: The remote work environment at Ritual provides flexibility and the opportunity to work from anywhere, with a focus on results and performance over hours worked.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Take-home creative assignment
- Final interview with the Senior Manager of Growth and other team members
Key Assessment Areas:
- Creative portfolio and samples
- Data-driven approach to creative decision-making
- Communication and collaboration skills
- Understanding of Ritual's brand and products
Application Tips:
- Highlight your experience with ad creative for multiple platforms and your ability to analyze performance data
- Include a portfolio of your creative work, showcasing your ability to develop and scale high-performing ad creative
- Tailor your resume and cover letter to emphasize your relevant experience and skills
ATS Keywords: Ad creative, performance-driven, data-informed, growth, cross-functional collaboration, creative strategy, paid media channels
ASSUMPTION: The application process for this role will focus on assessing the candidate's creative portfolio, data-driven approach, and communication skills, with a strong emphasis on their ability to develop and scale high-performing ad creative.
🛠️ Tools & Technologies
- Ad creative platforms (e.g., Meta Ads Manager, TikTok Ads, Google Ads)
- Creative data dashboards (e.g., Google Analytics, Facebook Insights, TikTok Analytics)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience working with ad creative platforms, creative data dashboards, and project management tools to drive performance and optimize ad creative.
👔 Cultural Fit Considerations
Company Values:
- Innovation and disruption in the health industry
- High-quality, traceable ingredients and products
- Commitment to helping customers build healthy habits
Work Style:
- Remote and flexible work environment
- Focus on results and performance over hours worked
- Collaborative and cross-functional team structure
Self-Assessment Questions:
- Do you have experience working with ad creative for multiple platforms and analyzing performance data?
- Are you comfortable working in a remote and flexible work environment, with a focus on results and performance?
- Do you have a strong portfolio of creative work that demonstrates your ability to develop and scale high-performing ad creative?
ASSUMPTION: The ideal candidate for this role will have a strong portfolio of creative work, experience working with ad creative platforms and data-driven decision-making, and a strong fit with Ritual's company values and work style.
⚠️ Potential Challenges
- Working remotely can present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
- The fast-paced and high-growth environment may require adaptability and the ability to manage multiple projects and stakeholders simultaneously
- The role may require working with tight deadlines and managing multiple ad creatives across multiple channels
- The remote work environment may present challenges in terms of work-life balance and maintaining a healthy lifestyle
ASSUMPTION: The ideal candidate for this role will have experience working remotely and be comfortable managing multiple projects and stakeholders simultaneously, with a strong focus on results and performance.
📈 Similar Roles Comparison
- This role is similar to a Growth Creative Strategist or Performance Marketing Creative role, with a focus on driving growth through high-performing ad creative
- Unlike other roles in the industry, this role is focused on developing and scaling ad creative for a personal health brand, with a commitment to high-quality, traceable ingredients and products
- This role offers opportunities for growth and advancement within the company, with a focus on driving performance and innovation in the creative space
ASSUMPTION: This role is unique in its focus on driving growth for a personal health brand, with a commitment to high-quality, traceable ingredients and products, and offers opportunities for growth and advancement within the company.
📝 Sample Projects
- Developing and scaling ad creative for a new product launch, informed by competitive research, customer insights, and market trends
- Optimizing ad creative for multiple platforms, with a focus on driving performance and maximizing ROI
- Collaborating with cross-functional teams to ensure creative excellence and strategic alignment, with a focus on driving growth and innovation in the creative space
ASSUMPTION: The ideal candidate for this role will have experience working on similar projects, with a strong portfolio of creative work that demonstrates their ability to develop and scale high-performing ad creative.
❓ Key Questions to Ask During Interview
- Can you describe the creative production cycle and how you ensure seamless execution, timely delivery, and performance-driven optimizations?
- How do you maintain a structured creative testing approach, and how do you optimize performance based on learnings and data insights?
- Can you provide an example of a time when you analyzed performance data and translated insights into actionable strategies to optimize future creative development?
- How do you collaborate cross-functionally with Growth, Brand, Creative, Data, and Product teams to ensure creative excellence and strategic alignment?
- What is your approach to staying ahead of industry shifts and consumer behaviors, and how do you bring fresh ideas and innovative thinking to the table?
ASSUMPTION: The ideal candidate for this role will have experience working with ad creative platforms, creative data dashboards, and project management tools to drive performance and optimize ad creative, with a strong focus on results and performance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with ad creative for multiple platforms and your ability to analyze performance data in your resume and cover letter
- Include a portfolio of your creative work, showcasing your ability to develop and scale high-performing ad creative
- Prepare for a phone or video screen with the Hiring Manager, followed by a take-home creative assignment and a final interview with the Senior Manager of Growth and other team members
- Follow up with the Hiring Manager one week after submitting your application, and again one week after each interview stage
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
