Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: Meta

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Creative Performance Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Remote OK)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with digital-native brands to develop innovative ideas for direct response campaigns on Meta's platforms.
• Managing projects from inception to execution, focusing on driving sustained growth and optimizing performance through creative strategies.
• Working hands-on to bring ideas to life and manage projects end-to-end, with a focus on building and scaling creative approaches for maximum impact.
• Driving excitement for an automation-first new era of creativity, as AI continues to grow and mature for creative solutions.

ASSUMPTION: This role requires a strong background in creative performance marketing, with a focus on direct response campaigns and a passion for driving creative experimentation and learning.

📋 Key Responsibilities

✅ Continually inspire and work with digital-native brands to explore new generations of ideas for their DR-focused campaigns on Meta's platforms.

✅ Work with cross-functional global teams to refine and scale your creative approaches for maximum impact.

✅ Work hands-on to bring ideas to life, manage projects end-to-end, and develop and implement always-on creative strategies and systems for DR-focused brands, designed to drive sustained growth, optimize performance, and deliver measurable results on Meta's platforms.

✅ Drive excitement for an automation-first new era of creativity, as AI continues to grow and mature for creative solutions.

ASSUMPTION: This role requires a strong understanding of DR campaigns, including paid acquisition campaigns and DR creative strategies to drive growth, as well as experience in building and forming scalable solutions for performance-focused market needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).

Experience: 2-5 years of experience in creative performance marketing, gained from working at performance agencies and in-house creative teams in digital-native startups, with a focus on performance-focused campaigns/paid social media campaigns (Meta's platforms, TikTok, or YouTube).

Required Skills:

• Data fluency – comfortable working with data, interested in AI for marketing, understands measurement, and willing to learn new tools.
• Entrepreneurial mindset – tenacious, brave, and able to see big opportunities in a rapidly evolving start-up industry.
• Understanding of DR (Direct Response) campaigns, including paid acquisition campaigns and DR creative strategies to drive growth.
• Experience in building and forming scalable solutions for performance-focused market needs, with a focus on operational capabilities and directing production partners.
• AI-Driven Workflow Mastery: Skilled in leveraging AI tools to maximize creative efficiency across research, ideation, creation, and iteration.
• Production: Experienced in managing fast-paced, dynamic production processes built for Meta's platform. Demonstrated experience in crafting, executing, and creating content.

Preferred Skills:

• Fluency in Hebrew and English.
• Experience working with brands in the app, digital native, and e-commerce industries.

ASSUMPTION: Candidates should have a strong understanding of creative performance marketing, particularly in digital-native startups, and a passion for driving creative experimentation and learning.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 per year, based on industry standards for a Creative Strategist role with 2-5 years of experience in the Tel Aviv area. This estimate is subject to change based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off and holidays
• Employee stock purchase plan
• Gym membership reimbursement
• Tuition assistance

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, connectivity, and artificial intelligence. The company is known for its innovative approach to connecting people and building communities worldwide.

Company Size: Meta is a large corporation with over 10,000 employees, providing a structured and well-resourced work environment for employees.

Founded: Meta was founded in 2004, with its headquarters in Menlo Park, California. The company has since grown to become one of the world's leading technology companies.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses through its various platforms, including Facebook, Instagram, Messenger, and WhatsApp.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and established presence in the technology industry provide employees with ample opportunities for growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in creative performance marketing, seeking to grow their career in a dynamic and innovative environment.

Reporting Structure: The Creative Strategist will report directly to the Creative Shop team and collaborate with cross-functional global teams to refine and scale creative approaches.

Work Arrangement: This role is on-site in Tel Aviv, with remote work flexibility.

Growth Opportunities:

• Working with a diverse range of brands and teams to develop innovative ideas and creative strategies.
• Gaining experience in AI-driven creative solutions and automation-first approaches.
• Potential career progression into leadership or specialized roles within the Creative Shop team.

ASSUMPTION: This role offers significant growth opportunities for candidates eager to learn and develop their skills in a fast-paced and innovative environment.

🌍 Location & Work Environment

Office Type: Meta's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US; 661 University Ave, Toronto, ON M5G 1M1, CA; 300 W 6th St, Austin, TX 78701, US; 77 King St, Sydney, NSW 2000, AU; 1101 Dexter Ave N, Seattle, WA 98109, US; Mindspace Circle, Hyderabad, TS 500081, IN; 12721 W Jefferson Blvd, Los Angeles, CA 90066, US; Broadway & E 9th St, New York, NY 10003, US; 38 Beach Rd, Singapore, Singapore 189767, SG; Sheikh Zayed Road, Dubai, Dubai, AE; Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX; Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES; Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR; 575 7th St NW, Washington, District of Columbia 20004, US; 11-22 Canal Reach, London, England N1C 4DB, GB; 6, Rue Menars, Paris, Île-de-France 75002, FR; Ha’arba’a 13, Landmark building, P.O Box: 20766, Tel Aviv, Israel 6473913, IL; Giesshübelstrasse 30, Stadtkreis 3 Wiedikon, Zurich 8045, CH

Geographic Context:

• Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and startup ecosystem.
• The city offers a high quality of life, with a mix of urban and coastal living.
• Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work.

ASSUMPTION: The Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the creative team
• Final interview with the director of the Creative Shop team

Key Assessment Areas:

• Creativity and problem-solving skills
• Understanding of DR campaigns and creative strategies
• Data fluency and analytical thinking
• Entrepreneurial mindset and adaptability
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in creative performance marketing and direct response campaigns.
• Prepare examples of your past work that demonstrate your creativity, problem-solving skills, and understanding of DR campaigns.
• Research Meta's company culture and values to ensure a strong fit.

ATS Keywords: Creative Performance Marketing, Direct Response Campaigns, Paid Social Media Campaigns, AI for Marketing, Data Fluency, Entrepreneurial Mindset, Project Management, Content Creation, Production Management, Digital Native Brands, Creative Strategy, Measurement, AI Tools, Dynamic Production Processes

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, problem-solving skills, and understanding of DR campaigns.

🛠️ Tools & Technologies

• AI-driven creative tools and platforms
• Project management software (e.g., Asana, Trello, Jira)
• Design and content creation software (e.g., Adobe Creative Suite, Canva, Google Workspace)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have experience with AI-driven creative tools and platforms, as well as project management and data analysis software.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be inclusive
• Be proud but never satisfied

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you share Meta's mission to build the future of human connection and the technology that makes it possible?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on driving impact and innovation?
• Do you thrive in a collaborative, team-oriented work environment, and are you able to work effectively with diverse global teams?

ASSUMPTION: Candidates should assess their fit with Meta's company values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a focus on driving impact and innovation can be challenging and stressful at times.
• The role requires a strong understanding of DR campaigns and creative strategies, as well as experience in building and forming scalable solutions for performance-focused market needs.
• The role may require occasional travel to collaborate with global teams and clients.
• The Tel Aviv office is a multicultural environment, and candidates should be comfortable working in a diverse and inclusive setting.

ASSUMPTION: Candidates should be prepared to face the challenges of working in a fast-paced, dynamic environment and be comfortable with the demands of the role.

📈 Similar Roles Comparison

• This role is similar to a Creative Director or Creative Strategist role in a digital agency or in-house creative team, with a focus on performance marketing and direct response campaigns.
• However, this role is unique in its focus on AI-driven creative solutions and automation-first approaches, as well as its emphasis on driving excitement for an automation-first new era of creativity.
• Career progression in this role may lead to leadership or specialized roles within the Creative Shop team, with opportunities for growth and development in a dynamic and innovative environment.

ASSUMPTION: Candidates should compare this role to similar roles in digital agencies or in-house creative teams, with a focus on performance marketing and direct response campaigns, to understand the unique aspects of this opportunity.

📝 Sample Projects

• Developing a creative strategy for a direct response campaign for a digital-native brand, focusing on driving sustained growth and optimizing performance on Meta's platforms.
• Managing a project from inception to execution, working hands-on to bring ideas to life and collaborating with cross-functional global teams to refine and scale creative approaches for maximum impact.
• Implementing an always-on creative strategy and system for a DR-focused brand, designed to drive sustained growth, optimize performance, and deliver measurable results on Meta's platforms.

ASSUMPTION: Candidates should be prepared to provide examples of their past work that demonstrate their creativity, problem-solving skills, and understanding of DR campaigns, as well as their ability to manage projects end-to-end and collaborate with global teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Creative Shop team, and how this role fits into the broader organization?
• How does Meta support the growth and development of its employees, particularly in roles that focus on AI-driven creative solutions and automation-first approaches?
• Can you provide examples of successful creative strategies and campaigns developed by the Creative Shop team for direct response clients on Meta's platforms?
• How does Meta approach collaboration with global teams and clients, and what tools and technologies are used to facilitate effective communication and project management?
• What are the key performance indicators (KPIs) used to measure the success of creative strategies and campaigns developed by the Creative Shop team, and how are these KPIs tracked and reported?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in creative performance marketing and direct response campaigns, as well as your understanding of AI-driven creative solutions and automation-first approaches.
• Prepare examples of your past work that demonstrate your creativity, problem-solving skills, and understanding of DR campaigns, as well as your ability to manage projects end-to-end and collaborate with global teams.
• Research Meta's company culture and values to ensure a strong fit, and prepare questions to ask during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.