📌 Core Information
🔹 Job Title: Creative Strategist (Contract, Hourly)
🔹 Company: Noom US
🔹 Location: Remote (United States)
🔹 Job Type: Contract
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Developing clear, insightful creative briefs for direct-response performance on Meta and other social platforms
- Creating engaging, platform-native UGC scripts and collaborating with creators, talent, and editors
- Working closely with designers, editors, and AI platforms to bring creative ideas to life
- Driving strategic initiatives, creative experiments, and multiple projects with fast turnarounds
ASSUMPTION: This role requires a high level of self-motivation and adaptability to work independently and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Developing clear, insightful creative briefs rooted in data, deep consumer insights, and extensive market research
✅ Creating engaging, platform-native UGC scripts and collaborating with creators, talent, and editors to bring concepts to life
✅ Working closely with designers, editors, and AI platforms to bring creative ideas to life from brief through execution
✅ Driving strategic initiatives, creative experiments, and multiple projects with fast turnarounds
ASSUMPTION: The role may require occasional weekend or evening work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5+ years of experience in creative strategy or performance marketing, with a proven track record of developing successful, brand-forward direct-response creative campaigns and strategies across video, still, and social platforms
Required Skills:
- Proven expertise in leveraging AI-driven creative tools and methodologies to improve campaign performance and creative output
- Exceptional analytical skills with the ability to translate complex data and research into clear, actionable creative strategies
- Strong understanding of performance and brand marketing metrics, especially LTV:CAC ratio
- Outstanding communication, organization, and collaboration skills
Preferred Skills:
- Experience in digital health, wellness, or related consumer-focused industries
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in digital health or wellness industries may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $60-$70/hour (based on experience and location)
Benefits: Not specified for contract roles
Working Hours: 20-40 hours per week, 3 months
ASSUMPTION: Compensation and benefits for contract roles may vary depending on factors such as location, experience level, and specific skill set.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
- Noom is a digital healthcare company connecting people to content, coaching, community, and clinicians, empowering millions to build healthier habits and improve their lives
- The company offers products such as Noom Weight and Noom Med, focusing on behavior change through AI-driven technology and personal coaching
- Noom is headquartered in New York City with employees living and working worldwide
Company Specialties:
- Technology
- Wellness
- Weight-Loss
- iOS
- Android
- Mobile
- Startup
- Diet
- Health
- Fitness
- Lifestyle
- Behavior Change
- and Psychology
Company Website: http://www.noom.com/
ASSUMPTION: Noom's focus on behavior change and digital health makes it an attractive option for candidates interested in innovative, tech-driven wellness solutions.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: This is a remote contract position within the United States, with a commitment of 20-40 hours per week for 3 months
Growth Opportunities:
- Potential full-time employment opportunities after the contract period
- Chance to work on high-impact projects and drive innovation in the digital health industry
- Opportunity to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This contract role may lead to full-time employment opportunities for the right candidate, depending on performance and business needs.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Remote (United States)
Geographic Context:
- The United States has a diverse population and cultural landscape, which may influence consumer behavior and market trends
- The remote work environment allows for flexibility and work-life balance
- Candidates should have a reliable internet connection and a suitable workspace for remote work
Work Schedule: The work schedule is flexible, with a commitment of 20-40 hours per week for 3 months
ASSUMPTION: The remote work environment may require self-motivation and strong communication skills to collaborate effectively with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Creative challenge or case study presentation
- Final interview with the Creative Director
Key Assessment Areas:
- Candidates' understanding of Noom's products and target audience
- Candidates' ability to develop creative briefs and UGC scripts
- Candidates' problem-solving skills and adaptability
- Candidates' communication and collaboration skills
Application Tips:
- Highlight relevant experience in creative strategy, performance marketing, and AI-driven tools
- Tailor your resume and cover letter to emphasize skills and experiences related to the job description
- Prepare a creative portfolio showcasing your ability to develop engaging, platform-native UGC scripts
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Creative Strategy, Performance Marketing, AI Tools, Direct-Response Campaigns, Video Production, Social Media, Consumer Insights, Market Research
ASSUMPTION: The interview process may vary depending on the hiring manager's availability and the number of applicants.
🛠️ Tools & Technologies
- AI-driven creative tools and platforms
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Social media platforms (e.g., Meta, TikTok, Instagram)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects assigned during the contract period.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Science & Data
- Innovation
- Accountability
- Collaboration
Work Style:
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and innovative
- Self-motivated and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong understanding of consumer behavior and market trends in the digital health industry?
ASSUMPTION: Noom's company culture values innovation, data-driven decision-making, and collaboration, making it an attractive option for candidates with a similar work style.
⚠️ Potential Challenges
- The fast-paced work environment may require candidates to manage multiple projects simultaneously
- The remote work environment may require strong self-motivation and communication skills
- The contract nature of the role may limit job security and benefits
- The competitive nature of the digital health industry may present challenges in driving campaign performance
ASSUMPTION: Candidates should carefully consider the potential challenges and ensure they are comfortable with the contract nature of the role and the fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Creative Strategist or Performance Marketing Specialist position in other industries, but with a focus on digital health and wellness
- Noom's focus on behavior change and AI-driven technology sets it apart from traditional wellness companies
- This contract role may lead to full-time employment opportunities, similar to other contract-to-hire positions in the industry
ASSUMPTION: Candidates should research similar roles in the digital health industry to better understand the market trends and competition.
📝 Sample Projects
- Developing a creative brief and UGC script for a direct-response campaign on Meta to promote Noom Weight
- Collaborating with designers and editors to create engaging, platform-native video content for Noom Med
- Conducting market research and consumer analysis to inform creative strategies for upcoming campaigns
ASSUMPTION: The specific projects assigned may vary depending on business needs and the candidate's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Noom support the growth and development of its contract employees?
- What are the most significant challenges facing the creative team currently, and how can this role help address them?
- How does Noom measure the success of its creative campaigns, and how can this role contribute to improving those metrics?
- What is the company's long-term vision for the creative team, and how does this role fit into that vision?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a creative portfolio showcasing your ability to develop engaging, platform-native UGC scripts
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
