Creative Strategist - Copy & Video (w/m/d)

📌 Core Information

🔹 Job Title: Creative Strategist - Copy & Video (w/m/d)

🔹 Company: audibene

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: January 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days on-site, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Developing creative, performance-oriented content for various marketing channels
• Managing the entire production process from ideation to final output
• Collaborating with a passionate team of online marketing experts
• Working in a data-driven and test-driven environment
• Contributing to audibene's mission to improve the lives of customers through better hearing

ASSUMPTION: This role requires a strong creative mindset combined with analytical skills to create effective, data-driven content.

📋 Key Responsibilities

✅ Developing creative, performance-oriented content for text and video formats

✅ Managing the entire production process from ideation to final output

✅ Setting up creative communication concepts for various marketing channels

✅ Organizing and managing video shoots for different formats

✅ Writing persuasive and emotionally appealing texts that strengthen the brand

✅ Analyzing and testing content performance to derive data-based recommendations

✅ Contributing to the conception and text development for future integrated brand communication

ASSUMPTION: This role involves a high level of creativity and analytical thinking to create effective content that resonates with the target audience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in copywriting, content marketing, or a similar role

Required Skills:

• Excellent written communication skills in German (native level)
• Strong English language skills
• Proven experience in storytelling, digital marketing, and performance optimization
• Deep understanding of target audiences and ability to create targeted content
• Creative mindset combined with analytical thinking and results-driven approach
• High level of initiative, team spirit, and ability to manage multiple projects simultaneously

Preferred Skills:

• Experience in direct response marketing
• Knowledge of marketing automation tools
• Familiarity with video production and editing

ASSUMPTION: Strong written communication skills in German and a creative mindset are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (based on experience and performance)

Benefits:

• Germany Ticket (public transportation)
• Urban Sports Access (fitness and wellbeing facilities)
• Personal development programs, trainings, and coachings
• Regular team events and off-sites, including audibene Wandertag
• Pet-friendly office

Working Hours: 40 hours per week, with flexible working hours and the option to work from home one day per week

ASSUMPTION: The salary range is estimated based on the role, experience level, and location, and may vary depending on individual performance and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology, specifically focused on hearing care and hearing aids

Company Size: 1,001-5,000 employees (global), with a collaborative and entrepreneurial culture

Founded: 2012, with headquarters in Berlin, Germany

Company Description:

• audibene is the fastest-growing hearing care company ever, driven by the belief that every person should hear well to live well
• With a unique digital business model, audibene has revolutionized the way hearing care is provided
• The company offers a wide range of hearing aids and hearing care services, with a focus on customer satisfaction and accessibility

Company Specialties:

• Hearing aids and hearing care services
• Customer service and support
• Online marketing and eCommerce
• IT and development
• Sales and distribution
• Audiology and hearing healthcare

Company Website: www.audibene.de

ASSUMPTION: audibene is a rapidly growing company with a strong focus on innovation and customer satisfaction, offering a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the marketing team

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid, with 4 days on-site in the Berlin or Mainz office and 1 day remote

Growth Opportunities:

• Progression to a senior or management role within the marketing team
• Expanding responsibilities and leading projects or teams
• Cross-functional collaboration and learning opportunities within the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative loft-style office in Berlin

Office Location(s): Berlin, Germany (with the option to work from the Mainz office one day per week)

Geographic Context:

• The office is located in the vibrant and multicultural neighborhood of Prenzlauer Berg, offering a wide range of amenities and attractions
• Berlin is a major European hub for technology, startups, and innovation, providing a dynamic and inspiring work environment
• The office is easily accessible by public transportation, with the Germany Ticket included as a benefit

Work Schedule: Flexible working hours, with the option to work from home one day per week

ASSUMPTION: The hybrid work arrangement and flexible working hours allow for a healthy work-life balance, while the modern office environment fosters collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Creativity and storytelling abilities
• Analytical thinking and problem-solving skills
• Communication and collaboration skills
• Alignment with audibene's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide specific examples of your creative and analytical work in your portfolio or examples
• Prepare thoughtful questions about the role, team, or company to ask during the interview

ATS Keywords: Copywriting, Content Marketing, Storytelling, Digital Marketing, Performance Optimization, Target Audience, Creative Mindset, Analytical Thinking, Teamwork, Project Management, German Language Proficiency, English Language Proficiency

ASSUMPTION: The application process at audibene is designed to assess both creative and analytical skills, with a focus on finding the best fit for the company culture and team dynamics.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Video production and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Transparency and open communication
• Accountability and results-driven approach

Work Style:

• Data-driven and test-driven approach
• Entrepreneurial and collaborative mindset
• Focus on personal and professional growth
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform your creative decisions?
• Do you enjoy collaborating with a diverse team and learning from others?

ASSUMPTION: audibene values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment with frequent changes and priorities
• Balancing creativity and data-driven decision-making
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on performance optimization and data-driven decision-making
• In the hearing care industry, understanding the target audience and their unique needs is crucial for creating effective content
• Career progression may involve expanding responsibilities, leading projects, or moving into management roles

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or companies, with a focus on innovation, data-driven decision-making, and customer-centricity.

📝 Sample Projects

• Developing a creative and engaging social media campaign to promote a new hearing aid product
• Creating a series of informative and persuasive blog posts to educate customers about hearing loss and hearing aid solutions
• Managing a video production project to capture customer testimonials and share their stories

ASSUMPTION: These sample projects illustrate the range of responsibilities and creative challenges in this role, with a focus on engaging content, data-driven decision-making, and customer-centricity.

❓ Key Questions to Ask During Interview

• How does this role contribute to audibene's mission to improve the lives of customers through better hearing?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does the marketing team collaborate and support each other in achieving our goals?
• What opportunities are there for professional growth and development within the marketing team?
• How does audibene support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help you better understand the role, team dynamics, and company culture, ensuring a good fit for both you and audibene.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Creative Strategist - Copy & Video (w/m/d)
• Tailor your resume and cover letter to highlight your relevant skills and experiences in copywriting, content marketing, and storytelling
• Prepare a portfolio or examples of your creative and analytical work to showcase during the interview
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Follow up with the hiring manager or HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.