Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: EMPRESS

🔹 Location: Portugal (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing high-performing creatives for social media ads
• Collaborating with production teams and UGC creators
• Building and refining creative testing roadmaps
• Systemizing successful content for scaling
• Working remotely with a focus on data-driven decision making

ASSUMPTION: This role requires a strong understanding of paid media, consumer psychology, and customer mindsets to create engaging and effective ad content.

📋 Key Responsibilities

✅ Brainstorming ads, ad angles, and hook variations

✅ Providing briefs for the production team to shoot content

✅ Collaborating with UGC creators and designers to bring ideas to life

✅ Developing creative strategy for social media ads

✅ Building and refining the creative testing roadmap

✅ Helping systemize what works to scale content production

ASSUMPTION: This role requires strong creative thinking, collaboration, and project management skills to oversee the entire creative process.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience in creative strategy for DTC/eCom brands

Required Skills:

• Proven experience in video editing, including ideation, storyboarding, and editing
• Experience as a content creator with demonstrated ability to engage audiences
• Strong understanding of consumer psychology and customer mindsets
• Data-driven approach to decision making
• Excellent communication and collaboration skills

Preferred Skills:

• Experience with Facebook and Instagram ads
• Fluency in Portuguese (native or bilingual)

ASSUMPTION: Fluency in Portuguese may be beneficial for better understanding of the target audience and local market trends.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Based on industry standards for mid-level marketing roles in Portugal)

Benefits:

• Flexible working hours
• Remote work opportunities
• Potential for career growth within the company

Working Hours: Full-time (40 hours/week), with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Portugal. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: Small (2-10 employees) - A close-knit team with a focus on collaboration and innovation

Founded: 2019 - A relatively new company with a strong focus on growth and expansion

Company Description:

• A fusion of beauty and comfort, EMPRESS creates high-quality shoes designed to combine style and functionality
• With a mission to create a new standard in shoe design, EMPRESS focuses on expert craftsmanship and high-quality materials
• The company aims to create a unique and engaging brand experience for its customers

Company Specialties:

• Shoe design and manufacturing
• E-commerce and digital marketing
• Brand development and storytelling

Company Website: empressaustralia.com

ASSUMPTION: EMPRESS is a growing company with a strong focus on innovation and customer experience, making it an attractive opportunity for creative and driven professionals.

📊 Role Analysis

Career Level: Mid-Level - This role requires a balance of creative thinking, strategic planning, and project management skills

Reporting Structure: The Creative Strategist will report directly to the Marketing Manager and collaborate with various teams, including production, design, and content creation

Work Arrangement: Fully Remote - This role allows for flexible working hours and the opportunity to work from anywhere in Portugal

Growth Opportunities:

• As the company grows, there may be opportunities for the Creative Strategist to take on additional responsibilities or move into a leadership role
• The remote work arrangement may also provide opportunities for professional development and networking with industry professionals

ASSUMPTION: The remote work arrangement may require strong self-motivation and time management skills to ensure productivity and success in the role.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office

Office Location(s): Portugal - While this role is remote, the company is based in Australia, and collaboration with the Australian team may be required

Geographic Context:

• Portugal offers a high quality of life, with a warm climate, rich culture, and beautiful landscapes
• The country has a strong focus on innovation and entrepreneurship, making it an attractive location for professionals in the tech and creative industries
• Portugal's time zone (WET/GMT) may require some flexibility in working hours to accommodate collaboration with the Australian team

Work Schedule: Flexible - This role allows for flexible working hours, with a focus on results and meeting project deadlines

ASSUMPTION: The flexible work schedule may require strong time management and self-motivation skills to ensure productivity and success in the role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• Creative challenge or test project to assess skills and abilities
• Final interview with the Marketing Manager to discuss the role and company culture

Key Assessment Areas:

• Creative thinking and problem-solving skills
• Understanding of consumer psychology and customer mindsets
• Ability to work collaboratively and manage projects
• Data-driven approach to decision making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous work or projects to demonstrate your creative abilities
• Prepare for the creative challenge or test project by researching the company and its target audience

ATS Keywords: Creative Strategy, Paid Media, Consumer Psychology, Data Driven, Video Editing, Storyboarding, Content Creation, Audience Engagement

ASSUMPTION: The application process may vary based on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Facebook Insights)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's previous experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation - EMPRESS values creativity and a willingness to try new things
• Collaboration - The company fosters a team-oriented environment where everyone's ideas are valued
• Customer Focus - EMPRESS prioritizes creating a unique and engaging brand experience for its customers

Work Style:

• Flexible - This role allows for flexible working hours and a focus on results
• Collaborative - The Creative Strategist will work closely with various teams to bring ideas to life
• Data-Driven - Decisions are made based on data and analytics to optimize performance

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a strong understanding of consumer psychology and customer mindsets?

ASSUMPTION: Cultural fit is an important consideration for this role, as the Creative Strategist will work closely with various teams and contribute to the company's overall success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to a fast-paced and ever-changing industry
• Balancing creativity and data-driven decision making
• Collaborating with a team based in a different time zone

ASSUMPTION: The potential challenges of this role may vary based on the candidate's previous experience and the company's specific needs.

📈 Similar Roles Comparison

• Creative Strategist vs. Marketing Manager - The Creative Strategist focuses specifically on creative content, while the Marketing Manager oversees the entire marketing strategy
• Creative Strategist vs. Content Creator - The Creative Strategist develops the overall creative strategy, while the Content Creator brings that strategy to life through specific content pieces
• Creative Strategist vs. Graphic Designer - The Creative Strategist focuses on the overall creative concept, while the Graphic Designer brings that concept to life through visual design

ASSUMPTION: The specific comparisons of this role may vary based on the candidate's previous experience and the company's specific needs.

📝 Sample Projects

• Developing a creative testing roadmap for EMPRESS's social media ads
• Collaborating with the production team to shoot and edit a series of ads for a new product launch
• Analyzing the performance of previous ad campaigns to identify trends and optimize future campaigns

ASSUMPTION: The specific sample projects for this role may vary based on the company's current priorities and the candidate's previous experience.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its creative campaigns?
• What is the company's approach to work-life balance and flexible working hours?
• How does the company collaborate with its remote team members?

ASSUMPTION: The specific interview questions for this role may vary based on the candidate's previous experience and the company's specific needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the creative challenge or test project by researching the company and its target audience
• Follow up with the hiring manager after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.