Creative Strategist

📌 Core Information

🔹 Job Title: Creative Strategist

🔹 Company: DEPT®

🔹 Location: Remote (US only)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Driving digital advertising performance through strategic creative planning and testing
• Collaborating with media and design teams to execute creative tests
• Ensuring adherence to brand guidelines and ad platform guidance
• Proactively proposing and executing creative tests to evolve best practices
• Serving as a liaison between media and design teams to maintain a constant creative feedback loop

ASSUMPTION: This role requires a strong understanding of digital marketing, creative strategy, and testing methodologies. The ideal candidate will have experience working with various ad platforms and a proven track record of delivering strategic creative recommendations.

📋 Key Responsibilities

✅ Lead strategic creative planning and testing for a large-scale global account

✅ Collaborate with media and design teams to execute creative tests

✅ Ensure adherence to brand guidelines and ad platform guidance

✅ Proactively propose and execute creative tests to improve advertising performance

✅ Develop and maintain a creative roadmap that supports critical client goals

✅ Track the progress of creative testing efforts and report on trends

✅ Prepare and present creative audits to clients through creative performance analysis, competitive research, and persona development

✅ Prioritize creative production requests based on urgency, expected impact, client expectations, client opportunity, etc.

✅ Create an effective feedback loop between teams to ensure performance signals are consistently infused into new creative production

✅ Present strong POV to clients on a regular basis to guide the overall creative strategy for their growth marketing objectives

✅ Establish yourself as a subject matter expert for Creative Strategy

✅ Produce thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars

ASSUMPTION: This role requires strong leadership, planning, innovation, creative testing and insights, project management, client management, and thought leadership skills. The ideal candidate will be quick on their feet, able to adapt to an ever-changing, fast-paced, growing environment, and handle critical tasks that enable growth for clients.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2+ years of experience in growth marketing with a specific focus on creative strategy and testing

Required Skills:

• Proven track record in delivering strategic creative recommendations
• Excellent communication skills (comfortable speaking to clients and internal stakeholders)
• Strong writing and presentation skills
• Extensive experience using data to fuel creative testing recommendations
• Comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN), and Mobile (App)

Preferred Skills:

• Ability to work within a large team with lots of moving pieces
• Exceptional time management skills, including the ability to handle multiple projects and ongoing work items while effectively managing changing priorities
• Experience managing a small team
• Ability to be strong/assertive with strategy recommendation
• Agency experience and comfortability working in a very fast-paced environment
• Belief in “work/life integration”

ASSUMPTION: The ideal candidate will have a proven track record in driving strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC/Social ad creative is strongly preferred.

💰 Compensation & Benefits

Salary Range: $65,300 - $100,000 (based on a 40-hour workweek and leveling)

Benefits:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on a 40-hour workweek and leveling. The anticipated salary range is competitive for the role, experience level, and location. DEPT® offers a comprehensive benefits package to support the well-being of its employees.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2016

Company Description:

• DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more.
• The company's team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
• DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organisation
• UX
• Agency
• Content
• Digital Products
• and AI

Company Website: DEPT®

ASSUMPTION: DEPT® is a well-established company in the advertising services industry, with a strong focus on digital marketing and technology. The company's commitment to sustainability and positive impact on the planet is a significant aspect of its culture and operations.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to DEPT’s Creative Strategy Lead

Work Arrangement: Fully remote (US only)

Growth Opportunities:

• Potential to grow into a leadership role within the creative strategy team
• Opportunity to work on a wide range of global accounts and projects
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to take on more responsibilities and advance within the creative strategy team. The fully remote work arrangement allows for flexibility and work-life integration.

🌍 Location & Work Environment

Office Type: Remote (US only)

Office Location(s): United States

Geographic Context:

• The United States offers a large and diverse market for digital advertising and marketing services
• The remote work arrangement allows for flexibility and work-life integration
• The ideal candidate must be located in the US to be considered

Work Schedule: Flexible, with core hours between 9 AM and 5 PM EST

ASSUMPTION: The fully remote work arrangement allows for flexibility and work-life integration. The ideal candidate will be self-motivated, able to manage their time effectively, and maintain a consistent work schedule within the core hours provided.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• Technical assessment or case study presentation
• Final round interview with the Creative Strategy Lead and/or other team members
• Background check and offer

Key Assessment Areas:

• Creative strategy and testing expertise
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with DEPT® values

Application Tips:

• Highlight your relevant experience and achievements in creative strategy and testing
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare a portfolio or examples of your creative strategy and testing work
• Research DEPT® and the role to demonstrate your understanding and enthusiasm for the opportunity

ATS Keywords: Creative Strategy, Growth Marketing, Data Analysis, Testing Methodologies, Client Management, Project Management, Communication Skills, Presentation Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative strategy and testing expertise, communication and presentation skills, problem-solving and analytical skills, and cultural fit with DEPT®. The ideal candidate will have a strong portfolio or examples of their creative strategy and testing work and be prepared to discuss their approach to various scenarios.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• Display & Video 360
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Google Workspace, Microsoft 365)

ASSUMPTION: The ideal candidate will have experience with various ad platforms, data visualization tools, and project management tools. Familiarity with the tools listed above is preferred, but not required. The candidate should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Pioneering
• Collaborative
• Open-door
• Boutique culture
• Work/life integration

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• How do you align with DEPT®'s value of being a pioneer at heart?
• How do you approach work/life integration in a fully remote role?
• How do you ensure that your creative strategy recommendations are data-driven and informed by industry best practices?

ASSUMPTION: The ideal candidate will be a strong cultural fit with DEPT®, with a pioneering spirit, collaborative work style, and commitment to work/life integration. The candidate should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing client expectations and internal team dynamics
• Keeping up with industry trends and best practices in digital advertising and marketing
• Working effectively in a remote, distributed team

ASSUMPTION: The ideal candidate will be able to manage multiple projects and priorities effectively, balance client expectations and internal team dynamics, stay up-to-date with industry trends, and work effectively in a remote, distributed team. The candidate should be comfortable with change and adaptable to new situations.

📈 Similar Roles Comparison

• Creative Strategist vs. Marketing Strategist: Both roles focus on strategic planning, but the Creative Strategist role is more focused on creative aspects and testing, while the Marketing Strategist role is more focused on overall marketing strategy and campaign planning.
• Creative Strategist vs. UX/UI Designer: While both roles require strong creative skills, the Creative Strategist role focuses on strategic planning and testing, while the UX/UI Designer role focuses on designing user interfaces and experiences.
• Creative Strategist vs. Art Director: Both roles require strong creative skills, but the Creative Strategist role focuses on strategic planning and testing, while the Art Director role focuses on visual design and aesthetics.

ASSUMPTION: The ideal candidate will have a strong understanding of the differences between these related roles and be able to articulate how their skills and experience make them a strong fit for the Creative Strategist role.

📝 Sample Projects

• Developing a creative testing roadmap for a global e-commerce client to improve advertising performance
• Conducting a competitive analysis and persona development for a B2B tech client to inform creative strategy
• Collaborating with media and design teams to execute a large-scale creative test for a CPG client

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their creative strategy and testing work.

❓ Key Questions to Ask During Interview

• Can you describe the creative testing process for one of your recent campaigns? What were the results and how did you use them to inform future strategy?
• How do you stay up-to-date with industry trends and best practices in digital advertising and marketing?
• Can you describe a time when you had to manage multiple projects and priorities effectively? What was the outcome?
• How do you approach working with remote, distributed teams? Can you provide an example of a successful collaboration?
• How do you balance client expectations and internal team dynamics when working on multiple projects?

ASSUMPTION: The ideal candidate will be able to provide specific examples of their creative strategy and testing work, as well as their experience working with remote, distributed teams and managing multiple projects and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare a portfolio or examples of your creative strategy and testing work
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.