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Creative Strategist - Gaming Marketing

Trailer Park Group
Full-time
Remote
Worldwide
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Strategist - Gaming Marketing

πŸ”Ή Company: Trailer Park Group

πŸ”Ή Location: West Hollywood, California, United States (Remote)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: April 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote (West Coast Region)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing innovative, fresh connection ideas for creative and strategy teams
  • Co-creating inspiring, informative briefs for creative teams
  • Building strategic messaging & communications frameworks
  • Partnering with measurement and analytics teams to determine measures of success
  • Actively contributing and bringing your voice to the table

ASSUMPTION: This role requires a strong understanding of gaming culture, streaming, eSports, and marketing. It also demands excellent communication skills and the ability to work well with creative teams.

πŸ“‹ Key Responsibilities

βœ… Bring innovative, fresh connection thinking to our creative and strategy teams

βœ… Identify key communication tasks and develop relevant connection ideas that come to life in innovative ways

βœ… Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners

βœ… Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences

βœ… Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs

βœ… Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights

βœ… Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary

βœ… Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses

βœ… Prepare and give presentations on findings & recommendations for internal and external stakeholders

βœ… Actively contribute and bring your voice to the table

ASSUMPTION: The role involves a mix of strategic thinking, creative problem-solving, and effective communication. It requires the ability to work well with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field

Experience: 2+ years of experience in integrated marketing at a creative agency

Required Skills:

  • Proven experience working on social-first campaigns and content plans
  • Strong understanding of gaming culture, streaming, eSports, and marketing
  • Excellent communication and presentation skills
  • Ability to lead briefings that inspire innovation and breakthrough ideas
  • Comfortable tackling various projects at once and re-prioritizing as needed
  • Sensitized to when to push and when to pull back in client/creative communication

Preferred Skills:

  • Experience with data analysis and research tools
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong passion for gaming and be comfortable working in a fast-paced, creative environment.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $90,000 USD per year

Benefits:

  • Unlimited PTO
  • 401k with company match
  • Work Remotely (West Coast Region)
  • Medical, Dental, and Vision Insurance
  • Life and Disability Insurance
  • Maternity and Paternity Benefits
  • Paid Company Holidays

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Benefits may vary based on individual eligibility and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 1994

Company Description:

  • Trailer Park Group is the global leader in entertainment marketing and content production
  • Specializes in Streaming, Film, Gaming, Music, and Sports
  • Offers a comprehensive benefits package to support employee wellness

Company Specialties:

  • Entertainment Marketing
  • Content Production
  • Creative Strategy
  • Social Media Marketing

Company Website: Trailer Park Group

ASSUMPTION: Trailer Park Group is a well-established company with a strong presence in the entertainment marketing industry. It offers a robust benefits package to support employee wellness.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Strategy Director

Work Arrangement: Remote (West Coast Region)

Growth Opportunities:

  • Potential career growth within the Strategy team or other departments
  • Opportunities to work on high-profile gaming marketing campaigns
  • Chance to develop skills in creative strategy, data analysis, and presentation

ASSUMPTION: This role offers opportunities for career growth and skill development within a dynamic and creative industry.

🌍 Location & Work Environment

Office Type: Remote (West Coast Region)

Office Location(s): West Hollywood, California, United States

Geographic Context:

  • West Hollywood is a vibrant city in the Los Angeles area
  • Known for its entertainment industry presence and cultural diversity
  • Offers a mix of urban and suburban living options

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote work arrangement allows for flexibility and a better work-life balance. However, it requires strong self-motivation and time management skills.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Hiring Manager
  • In-depth interview with the Strategy Director and other team members
  • Final interview with the Creative Director

Key Assessment Areas:

  • Candidates' understanding of gaming culture and marketing trends
  • Ability to develop innovative connection ideas
  • Communication and presentation skills
  • Problem-solving and strategic thinking

Application Tips:

  • Highlight relevant gaming marketing experience and achievements
  • Tailor your resume to emphasize skills and experiences related to the job description
  • Prepare a portfolio showcasing your creative strategy and campaign development work
  • Be ready to discuss your passion for gaming and marketing

ATS Keywords: Gaming Marketing, Creative Strategy, Social Campaigns, Content Planning, Integrated Marketing, Data Analysis, Client Communication, Presentation Skills, Team Collaboration, Research Tools, Messaging Frameworks, User Journey Mapping, Innovative Thinking, Proactive Attitude, Marketing Tactics, Audience Insights

ASSUMPTION: The interview process focuses on assessing candidates' strategic thinking, creativity, and communication skills. It is essential to prepare thoroughly and showcase your understanding of gaming culture and marketing trends.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Google Docs, Sheets, Slides)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Presentation software (e.g., Keynote, Prezi)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is essential for the role. Candidates should be comfortable using them to present findings, develop briefs, and collaborate with teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity and Innovation
  • Collaboration and Teamwork
  • Accountability and Results-Driven
  • Integrity and Respect
  • Continuous Learning and Growth

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Results-driven and accountable
  • Creative and innovative
  • Continuously learning and adapting

Self-Assessment Questions:

  • Do you have a deep understanding of gaming culture and marketing trends?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you have strong communication and presentation skills?
  • Are you able to develop innovative connection ideas and strategic messaging frameworks?
  • Are you comfortable working remotely and managing your time effectively?

ASSUMPTION: Trailer Park Group values creativity, collaboration, and accountability. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively when working remotely.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working remotely and maintaining productivity without direct supervision
  • Keeping up with the fast-paced nature of the gaming industry and marketing trends
  • Collaborating effectively with creative teams and stakeholders

ASSUMPTION: These challenges require strong time management, communication, and adaptability skills. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on gaming marketing and creative strategy
  • Similar roles in other industries may have different target audiences and marketing channels
  • Career progression may involve moving into a senior strategy role or transitioning into a creative leadership position

ASSUMPTION: This role offers a unique opportunity to specialize in gaming marketing and creative strategy. Career progression may involve moving into a senior strategy role or transitioning into a creative leadership position.

πŸ“ Sample Projects

  • Developing a strategic messaging framework for a new gaming console launch
  • Creating a user journey map for a mobile gaming app to improve user engagement
  • Conducting market research and analysis to identify trends and opportunities in the gaming industry

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic thinking required for this role. Candidates should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Strategy department?
  • How does this role collaborate with other departments, such as Creative and Production?
  • What are the most significant challenges facing the gaming industry currently, and how does this role address them?
  • What opportunities are there for professional growth and development within this role?
  • How does the company support work-life balance for remote employees?

ASSUMPTION: These questions help candidates better understand the role, the team dynamics, and the company culture. They also demonstrate the candidate's interest in the position and their commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant gaming marketing experience and skills
  • Prepare a portfolio showcasing your creative strategy and campaign development work
  • Draft a cover letter explaining your passion for gaming and marketing, and how you can contribute to the team's success
  • Follow up with the Hiring Manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.