Creative Strategist, Juniper

📌 Core Information

🔹 Job Title: Creative Strategist, Juniper

🔹 Company: Eucalyptus

🔹 Location: AU - HQ - NSW

🔹 Job Type: Full-time

🔹 Category: Marketing & Creative

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote OK (Australia, UK, Germany, Japan, Philippines)

🚀 Job Overview

Key aspects of this role include:

• Leveraging performance data and market trends to create engaging content across digital channels
• Leading the creative process from initial concept to final delivery
• Driving A/B testing and creative iteration for continuous learning
• Monitoring ad performance and providing actionable insights
• Collaborating with content creators, designers, and video editors to produce high-quality work

ASSUMPTION: This role requires a strong balance of creativity and data-driven decision making. The ideal candidate will be comfortable working with performance data and market trends to inform their creative strategy.

📋 Key Responsibilities

✅ Leverage performance data, market trends, and competitor insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.

✅ Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.

✅ Drive A/B testing and creative iteration to ensure a continuous learning approach.

✅ Regularly monitor ad performance and provide actionable insights to guide future creative.

✅ Collaborate with content creators, designers, and video editors to produce high-quality work that grows the brand.

ASSUMPTION: This role requires a high level of creativity and strategic thinking. The ideal candidate will be able to balance data-driven insights with innovative creative ideas.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field.

Experience: 5-7 years of experience in copywriting or similar roles, with in-house experience as a bonus.

Required Skills:

• Proven track record in performance creative, producing successful ads and UGC
• Strong direct-response copywriting skills
• Video editing knowledge (Premiere Pro, Capcut) is a plus

Preferred Skills:

• Experience working with digital marketing channels (Meta, YouTube, TikTok)
• Knowledge of A/B testing and data analysis

ASSUMPTION: While a degree in a related field is preferred, the ideal candidate's portfolio and experience will be given more weight than their formal education.

💰 Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per year (Based on industry standards for a mid-level marketing role in Australia)

Benefits:

• Equity
• Annual professional development budget
• Mentorship program
• Paid parental leave (20 weeks for primary carer)
• Employee Assistance Programme

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Australia. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Healthcare

Company Size: 201-500 employees

Founded: 2019

Company Description:

• Eucalyptus is an Australian-founded digital healthcare company on a mission to solve the world’s biggest healthcare challenges
• Founded in 2019, Eucalyptus has helped over 500K patients globally by combining technology, design, and operational excellence
• The company has raised over AUD$160M in funding and plans to launch into several more markets and tackle new conditions

Company Specialties:

• Telehealth clinics (Juniper, Pilot, Kin, Software, Compound)
• Digital marketing and patient acquisition
• Healthcare technology and innovation

Company Website: www.eucalyptus.health

ASSUMPTION: Eucalyptus is a fast-growing startup with a strong focus on innovation and patient-centered care. The company's success is driven by its ability to leverage technology and data to improve healthcare outcomes.

📊 Role Analysis

Career Level: Mid-level Marketing/Creative role with opportunities for growth

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote OK (with flexible work arrangements)

Growth Opportunities:

• Potential to move into a leadership role as the company grows
• Opportunities to work on new projects and conditions as the company expands
• Access to professional development resources and mentorship

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid (with remote work options)

Office Location(s): Sydney, NSW (with remote work options for Australia, UK, Germany, Japan, and Philippines)

Geographic Context:

• Sydney, NSW is a major city with a vibrant cultural scene and a thriving tech industry
• The cost of living in Sydney is relatively high compared to other Australian cities
• The time zone is Australian Eastern Standard Time (AEST) or Australian Eastern Daylight Time (AEDT) during daylight saving

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The ideal candidate will be comfortable working in a hybrid or remote environment and be able to manage their time effectively to meet deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Creativity and strategic thinking
• Data analysis and interpretation
• Communication and collaboration skills
• Portfolio and work samples

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or work samples that demonstrate your creativity and strategic thinking
• Research Eucalyptus and the Juniper clinic to show your enthusiasm for the role and the company

ATS Keywords: Performance creative, direct-response copywriting, digital marketing, A/B testing, data-driven decision making, creative strategy

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on creativity, data analysis, and strategic thinking. The ideal candidate will be able to demonstrate their skills and experience through their portfolio and work samples.

🛠️ Tools & Technologies

• Premiere Pro
• Capcut
• Google Analytics
• Social media platforms (Meta, YouTube, TikTok)

ASSUMPTION: The ideal candidate will have experience with video editing software and digital marketing platforms. Familiarity with Google Analytics is a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Innovation and continuous learning
• Collaboration and teamwork

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and supportive

Self-Assessment Questions:

• How do you stay up-to-date with the latest creative trends and digital marketing best practices?
• Can you describe a time when you used data to inform your creative strategy?
• How do you handle feedback and criticism on your creative work?

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance creativity with data-driven decision making. They will also be a strong collaborator and team player.

⚠️ Potential Challenges

• Managing multiple projects and deadlines
• Working with a diverse team across different time zones
• Keeping up with the fast-paced nature of digital marketing and creative trends
• Balancing creativity with data-driven decision making

ASSUMPTION: The ideal candidate will be able to manage their time effectively, work well with diverse teams, and adapt to a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Creative Director, but with a stronger focus on performance creative and data-driven decision making
• Unlike other marketing roles, this role requires a strong balance of creativity and data analysis
• Career progression in this role could lead to a leadership position in marketing or creative strategy

ASSUMPTION: This role is unique in its requirement for a strong balance of creativity and data analysis. The ideal candidate will have experience in both areas and be able to demonstrate their skills through their portfolio and work samples.

📝 Sample Projects

• Developing a social media campaign to promote a new product launch
• Creating a series of videos to educate patients about a specific health condition
• Designing a direct-response ad campaign to drive patient acquisition for a telehealth clinic

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their skills through their portfolio and work samples.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be working with and how we will collaborate on projects?
• How does Eucalyptus approach A/B testing and creative iteration?
• What are the biggest challenges facing the Juniper clinic and how can this role help address them?
• What opportunities are there for professional development and growth within this role?
• How does Eucalyptus support work-life balance for its employees?

ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and their commitment to Eucalyptus' mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or work samples that demonstrate your creativity and strategic thinking
• Research Eucalyptus and the Juniper clinic to show your enthusiasm for the role and the company
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.