Creative Strategist / Media Buyer

📌 Core Information

🔹 Job Title: Creative Strategist / Media Buyer

🔹 Company: Sweat Pants Agency

🔹 Location: North York, Toronto, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing creative strategies and driving client impact
• Analyzing data to uncover new creative angles and conversion patterns
• Mastering Meta's advertising platform for optimal performance
• Collaborating with creative teams to bring new concepts to life
• Taking full ownership of accounts and ensuring client goals are met

ASSUMPTION: This role requires a strong balance of creative thinking and data-driven analysis. The ideal candidate will be comfortable working independently and collaborating with various teams.

📋 Key Responsibilities

✅ Lead the creative direction for accounts, sourcing ideas and iterating based on data and market trends

✅ Mine data from customer reviews, ad comments, and competitor ads to uncover new opportunities and creative concepts

✅ Balance AI and human judgment to maximize results

✅ Drive account performance by analyzing data, identifying bottlenecks, and implementing solutions

✅ Lead client communication, providing clear updates, strategic recommendations, and transparent reporting

✅ Collaborate with designers and video editors to ensure high-quality output

✅ Develop and execute creative tests, using performance metrics to guide rapid iteration and improvement

ASSUMPTION: This role requires a proactive approach to data analysis and a strong ability to communicate complex ideas clearly and effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media buying, advertising, or a related role

Required Skills:

• Proficient in Meta's advertising platform
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to collaborate effectively with creative teams
• Proven track record of driving results and meeting client goals

Preferred Skills:

• Experience with A/B testing and optimization
• Familiarity with other advertising platforms (e.g., Google Ads, LinkedIn Ads)
• Basic knowledge of graphic design or video editing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative work and data-driven approach will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 CAD per year (Based on industry standards for similar roles and experience levels)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Sweat Pants Agency specializes in helping subscription businesses rapidly grow through paid acquisition, CRO, and copy. They operate in the competitive advertising services industry.

Company Size: Sweat Pants Agency is a small agency with 11-50 employees, providing a close-knit work environment and the opportunity for significant impact.

Founded: The company was founded in 2018 and has since grown to become a leading player in its niche.

Company Description:

• Sweat Pants Agency is known for its innovative approach to advertising and commitment to delivering results that make clients say, "Wow."
• The company values creativity, problem-solving, and continuous learning, fostering a dynamic work environment.
• Sweat Pants Agency has a proven track record of helping subscription businesses achieve rapid growth.

Company Specialties:

• Paid acquisition strategies for subscription businesses
• Conversion rate optimization (CRO)
• Copywriting and creative services

Company Website: http://www.sweatpantsagency.com

ASSUMPTION: Sweat Pants Agency's focus on innovation and delivering exceptional results makes it an attractive option for creative and data-driven marketers looking to make a significant impact.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketers with 2-5 years of experience, seeking to advance their careers in a fast-paced, dynamic environment.

Reporting Structure: The Creative Strategist / Media Buyer will report directly to the Head of Media Buying and work closely with creative teams, including designers and video editors.

Work Arrangement: This role offers flexible work hours and the option to work remotely, providing a good work-life balance for the right candidate.

Growth Opportunities:

• Advancement to senior roles within the media buying team
• Expansion into account management or client services
• Potential to lead projects or teams as the company continues to grow

ASSUMPTION: This role offers significant growth potential for candidates who demonstrate strong performance and a commitment to learning and development.

🌍 Location & Work Environment

Office Type: Sweat Pants Agency operates a remote-friendly work environment, with the option to work from the company's North York office or remotely from anywhere in Canada.

Office Location(s): North York, Toronto, Canada

Geographic Context:

• North York is a vibrant, multicultural neighborhood in Toronto, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, making it easy to commute to the office or explore the city.
• Toronto is a major hub for the advertising and marketing industry, providing ample opportunities for professional growth and networking.

Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM EST. Employees are expected to maintain a consistent work schedule and be available during these core hours.

ASSUMPTION: The remote-friendly work environment and flexible work hours make this role an attractive option for candidates seeking a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Media Buying to discuss the role, responsibilities, and expectations
• Creative challenge or case study presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO to discuss long-term career goals and company fit

Key Assessment Areas:

• Creative problem-solving and strategic thinking
• Data analysis and interpretation skills
• Communication and presentation skills
• Collaboration and teamwork
• Adaptability and learning agility

Application Tips:

• Tailor your resume and cover letter to highlight your creative strategy, data-driven approach, and relevant experience with Meta's advertising platform.
• Prepare a portfolio showcasing your creative work, data analysis, and campaign results.
• Be ready to discuss your approach to balancing AI and human judgment in media buying decisions.

ATS Keywords: Meta advertising, creative strategy, data analysis, performance optimization, client communication, collaboration, testing, iteration, problem-solving, ownership, leadership, innovation, adaptability, learning, excellence

ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a strong emphasis on creative problem-solving and data-driven decision-making.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Analytics
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)
• Design and video editing tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision-making
• Collaboration and teamwork
• Continuous learning and improvement
• Results-oriented and client-focused

Work Style:

• Independent and self-motivated
• Proactive and solutions-oriented
• Adaptable and open to feedback
• Strong communication and presentation skills
• Ability to work effectively in a remote or hybrid environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and taking full ownership of your accounts?
• Do you have a strong data-driven mindset and a passion for creative problem-solving?
• Are you open to feedback and committed to continuous learning and improvement?

ASSUMPTION: Sweat Pants Agency values candidates who are a strong cultural fit, with a creative and data-driven mindset, and a commitment to delivering exceptional results for clients.

⚠️ Potential Challenges

• Managing multiple accounts and competing priorities
• Keeping up with the latest trends and best practices in Meta advertising
• Balancing AI-driven optimization with human judgment and creativity
• Working effectively in a remote or hybrid environment

ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position emphasizes creative strategy and data-driven insights, making it a unique opportunity for candidates seeking a more strategic and innovative approach to advertising.
• Sweat Pants Agency's focus on subscription businesses sets it apart from other advertising agencies, providing candidates with the chance to work on unique and challenging projects.
• Career progression in this role could lead to senior media buying roles, account management, or client services, depending on the candidate's interests and skills.

ASSUMPTION: This role offers a unique blend of creative and data-driven responsibilities, making it an attractive option for candidates seeking a challenging and innovative work environment.

📝 Sample Projects

• Developing a creative strategy for a subscription-based e-commerce client, including ad copy, visuals, and targeting recommendations
• Analyzing customer reviews and competitor ads to uncover new creative angles and conversion patterns for a subscription software client
• Optimizing a Meta advertising campaign for a subscription-based meal kit service, using A/B testing and performance metrics to guide rapid iteration and improvement

ASSUMPTION: These sample projects demonstrate the creative and data-driven nature of the role, as well as the opportunity to work on a diverse range of clients and industries.

❓ Key Questions to Ask During Interview

• How does Sweat Pants Agency support the professional development of its employees?
• Can you describe the typical workflow and collaboration process between media buyers and creative teams?
• How does the company balance AI-driven optimization with human judgment and creativity in media buying decisions?
• What are the most challenging aspects of working in a remote or hybrid environment, and how does the company support its employees in overcoming these challenges?
• How does Sweat Pants Agency measure the success of its media buying campaigns, and how does this inform the creative strategy and optimization process?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and approach to media buying, helping candidates make an informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative strategy, data-driven approach, and relevant experience with Meta's advertising platform.
• Prepare a portfolio showcasing your creative work, data analysis, and campaign results.
• Be ready to discuss your approach to balancing AI and human judgment in media buying decisions during your interviews.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.