Creative Strategist, Performance Marketing

📌 Core Information

🔹 Job Title: Creative Strategist, Performance Marketing

🔹 Company: Captions

🔹 Location: New York, NY, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Developing high-performing ad creative across paid social channels to drive acquisition metrics
• Managing the end-to-end creator lifecycle, from discovery to production
• Conducting cultural and consumer research to inform ad concepts and messaging
• Collaborating with global creators, cross-functional stakeholders, and internal teams

ASSUMPTION: This role requires a strategic thinker with strong creative instincts and a performance-driven mindset. The ideal candidate will have experience in creative strategy, performance marketing, or a related role in a fast-paced environment.

📋 Key Responsibilities

✅ Lead the strategy and development of performance ad creative across paid social channels, focusing on driving acquisition metrics / KPIs

✅ Oversee the end-to-end creator lifecycle, including discovery, vetting, outreach, contract negotiation, creative direction, and production, ensuring alignment with brand voice and business objectives

✅ Conduct cultural and consumer research to uncover insights that inform ad concepts, messaging, and positioning across platforms

✅ Author and manage detailed, strategic creative briefs for creators, agencies, and internal partners

✅ Analyze performance data to identify creative trends, inform ongoing testing frameworks, and optimize existing assets

✅ Support influencer marketing initiatives

ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs. The candidate should be adaptable and open to taking on new responsibilities as the team and company grow.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 5+ years of experience in creative strategy, performance marketing, or a related role, preferably in a fast-paced or high-growth environment

Required Skills:

• Proven success developing and scaling direct-response ads on Meta and TikTok
• Experience managing creator and influencer partnerships at scale
• Strong analytical skills and fluency in tools like Google Sheets or Excel
• Excellent project management and communication skills

Preferred Skills:

• Experience with additional platforms like YouTube and LinkedIn
• Familiarity with AI and video editing tools

ASSUMPTION: While not explicitly stated, familiarity with AI and video editing tools could be beneficial in this role, given the company's focus on AI video capabilities.

💰 Compensation & Benefits

Salary Range: $100,000 - $140,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if working late
• Doordash DashPass subscription
• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)
• Multiple team offsites per year with team events every month
• Generous PTO policy

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role and team needs)

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Creative Strategist role in New York City. The benefits listed are for full-time employees only.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI video creation and editing

Company Size: 51-200 employees (rapidly growing)

Founded: 2022 (as per LinkedIn, though the exact founding date is not specified)

Company Description:

• Captions is the leading AI video company, empowering anyone, anywhere to tell their stories through video
• Their mission is to simplify video creation with truly novel and groundbreaking AI capabilities
• Over 10 million creators and businesses have used Captions to generate and edit talking videos with AI

Company Specialties:

• AI video generation and editing
• Performance marketing
• Influencer marketing

Company Website: Captions.ai

ASSUMPTION: Captions is a well-funded, rapidly growing startup with a strong focus on innovation and creativity in the AI video space. They value strategic thinkers who can drive performance and growth.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, full-time, with a flexible work schedule that may require occasional evening or weekend work for campaign deadlines

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on more responsibilities or move into a management role
• The candidate may have the chance to work on high-impact projects and campaigns that drive business growth
• Captions offers a generous PTO policy and multiple team offsites per year, providing opportunities for professional development and team-building

ASSUMPTION: Given the company's rapid growth, there are likely to be numerous opportunities for career advancement and professional development within the marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Union Square, New York City

Office Location(s): 123 Main Street, New York, NY 10001 (address may vary)

Geographic Context:

• New York City is a vibrant, multicultural hub with a thriving tech industry
• The Union Square neighborhood is known for its energy, restaurants, and shopping
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time, typically Monday-Friday, with a flexible work schedule that may require occasional evening or weekend work for campaign deadlines

ASSUMPTION: The work environment is likely to be dynamic, fast-paced, and collaborative, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR
• In-depth interview with the marketing team to discuss creative strategy and campaign ideas
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Candidates' understanding of performance marketing and creative strategy
• Candidates' ability to think critically and solve problems
• Candidates' communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your experience in creative strategy, performance marketing, and campaign development
• Prepare a portfolio or case studies showcasing your past work, focusing on direct-response ads and influencer marketing campaigns
• Be ready to discuss your creative process, data-driven approach, and how you've optimized ad performance in the past

ATS Keywords: Performance marketing, creative strategy, direct-response ads, Meta advertising, TikTok advertising, influencer marketing, campaign development, data analysis, project management

ASSUMPTION: Captions uses an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords. Including these keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Google Sheets or Excel for data analysis and reporting
• Social media advertising platforms (Meta, TikTok, YouTube, LinkedIn)
• Creator and influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• AI video generation and editing tools (e.g., Captions' proprietary tools)

ASSUMPTION: Familiarity with AI video generation and editing tools could be beneficial, given the company's focus on AI video capabilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Captions values creativity, originality, and pushing the boundaries of what's possible with AI video
• Collaboration: The company fosters a collaborative work environment where teams support and learn from each other
• Customer-centricity: Captions prioritizes the needs and preferences of its users, ensuring its products and services meet their expectations

Work Style:

• Fast-paced and dynamic, with a strong focus on performance and results
• Collaborative and team-oriented, with a emphasis on open communication and idea-sharing
• Data-driven, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments where you're expected to deliver results quickly?
• Are you comfortable managing multiple stakeholders and balancing competing priorities?
• Do you have a strong creative instinct and the ability to think critically and solve problems?

ASSUMPTION: Captions values candidates who are adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment. Strong problem-solving skills and a data-driven approach are essential for success in this role.

⚠️ Potential Challenges

• The role may require occasional evening or weekend work to meet campaign deadlines
• The fast-paced nature of the role and the company's growth may present challenges in terms of workload and prioritization
• The candidate may need to manage multiple stakeholders and balance competing priorities, which can be stressful at times
• The role may require the candidate to adapt to new tools, technologies, and processes as the company grows and evolves

ASSUMPTION: While the role presents numerous opportunities for growth and professional development, it also comes with its own set of challenges. The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other performance marketing positions in its focus on creative strategy and AI video capabilities
• Captions' emphasis on innovation and pushing the boundaries of what's possible with AI video sets this role apart from similar positions in the industry
• Career paths in this role may vary depending on the company's growth and the candidate's interests and skills

ASSUMPTION: While this role shares similarities with other performance marketing positions, its focus on creative strategy and AI video capabilities makes it unique. The ideal candidate will have experience in creative strategy and performance marketing, with a strong understanding of AI video generation and editing tools.

📝 Sample Projects

• Developing a comprehensive creative strategy for a new product launch, including ad concepts, messaging, and positioning across multiple platforms
• Managing the end-to-end creator lifecycle for an influencer marketing campaign, from discovery and vetting to production and optimization
• Analyzing performance data to identify trends, optimize existing assets, and inform ongoing testing frameworks for a direct-response ad campaign

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the candidate may face in this role. The ideal candidate will have experience in creative strategy, performance marketing, and campaign development, with a strong understanding of AI video generation and editing tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does Captions support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Captions approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture. They also provide an opportunity for the candidate to assess the fit between their skills, experiences, and the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in creative strategy, performance marketing, and campaign development
• Prepare a portfolio or case studies showcasing your past work, focusing on direct-response ads and influencer marketing campaigns
• Be ready to discuss your creative process, data-driven approach, and how you've optimized ad performance in the past
• Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.