📌 Core Information
🔹 Job Title: Creative Strategist - Performance Marketing
🔹 Company: TheLab
🔹 Location: New York, New York (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing data-backed strategies for clients
- Implementing short and long-term marketing strategies
- Conducting market research and competitor analysis
- Writing tactical briefs for the creative team
- Casting and briefing content creators and influencers
- Providing strategic feedback on edits
- Creating client-facing reports and suggesting go-forward strategies
- Translating reports to creative teams to keep everyone informed
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving growth through data-driven strategies.
📋 Key Responsibilities
✅ Develop data-backed Quarterly testing & scaling strategies for multiple clients
✅ Implement and execute both short and long-term strategies
✅ Conduct competitor and market research
✅ Write tactical briefs for the creative team
✅ Cast and brief content creators and influencers
✅ Contribute to in-house content production
✅ Provide strategic feedback on edits
✅ Create client-facing reports and suggest go-forward strategies
✅ Translate reports to creative teams to keep everyone informed
ASSUMPTION: This role involves a mix of strategic planning, creative direction, and data analysis to drive successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3-5 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid media channels
Required Skills:
- Proven analytical ability and comfort with data analysis tools
- Deep expertise of the digital landscape and knowledge of platform-specific best practices
- Sufficient understanding of media buying best practices across social channels
- Demonstrable experience directing work with influencer or UGC creators
- Exceptional written, verbal, and presentation skills
- Experience creating and implementing long-term testing and optimization practices
Preferred Skills:
- Experience with specific platforms such as Meta, TikTok, Pinterest, and YouTube
- Familiarity with analytics tools like Motion or Triple Whale
- Ability to thrive in a fast-paced environment with a consistent “can-do” attitude
- Strong attention to detail and ability to manage multiple work streams at once
ASSUMPTION: Candidates should have a strong background in performance creative strategy and be comfortable working with data to drive creative decisions.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year (based on experience and skills)
Benefits:
- Unlimited PTO
- Healthcare, Dental, and Vision
- 401k company match
- Best snacks in town
Working Hours: Full-time, 40 hours per week (Tues-Thurs in the Madison Square Park office)
ASSUMPTION: The salary range is based on industry standards for this role and experience level, and benefits are competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: TheLab is a performance-driven agency that helps leading brands evolve to win. They provide a tailored approach that works across their key areas of expertise to provide the best combination of services and support for every project.
Company Size: 51-200 employees
Founded: 2002
Company Description:
- Expertise in creative, digital, print, retouching, motion, photography, CGI, 2D/3D animation, and prepress
- Services include insights, creative, and technology solutions
- Collaborative approach with clients and agency partners to deliver work that connects
Company Specialties:
- Consumer Segmentation
- Journey Mapping
- Quantitative & Qualitative Research
- Target Profiling & Personas
- User Testing & Heat Mapping
- SEO & SEM
- Social Media Strategy
- Accessibility Compliance
- Competitive and Performance Audits
- Big Swing Concepting
- Brand Development
- Content Strategy & Creation
- Creative Strategy & Direction
- Design Systems
- E-commerce
- Paid & Owned Social
- Performance Creative Programs
- Messaging Strategy & Copywriting
- Motion & Editing
- UI/UX Design
- Analytics Configuration
- AI-powered Feature Development
- CMS Implementation
- Full Stack Engineering
- Full Scale Re-Platforms
- Front/Back End Development
- Manual & Automated Development
- Responsive Development
Company Website: http://www.thelab.co
ASSUMPTION: TheLab is a well-established agency with a diverse range of services and expertise, allowing them to provide tailored solutions for their clients.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Creative Strategist and works closely with media, creative, and client teams
Work Arrangement: Hybrid, with a requirement to be in the Madison Square Park office on Tuesdays, Wednesdays, and Thursdays
Growth Opportunities:
- Potential to take on more responsibilities and advance within the company
- Opportunity to work on a variety of clients and projects, gaining diverse experience
- Chance to collaborate with and learn from experienced team members
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Creative agency office
Office Location(s): 175 Pearl St, 8th Floor, Brooklyn, New York 11201, US
Geographic Context:
- New York City is a major hub for the advertising industry, offering ample networking and professional development opportunities
- TheLab's office is located in the trendy Brooklyn neighborhood, providing easy access to public transportation and nearby amenities
- The city's vibrant culture and diverse population provide a rich backdrop for creative inspiration
Work Schedule: Full-time, with a hybrid work arrangement (Tues-Thurs in the office)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to make the most of their time and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or video interview with the hiring manager and team members
- Final interview with the company's leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical ability and data-driven decision-making
- Creativity and innovation
- Communication and presentation skills
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to develop data-backed strategies and implement marketing campaigns
- Be ready to discuss your approach to market research, competitor analysis, and client reporting
ATS Keywords: Performance creative strategy, paid social media, data analysis, market research, client reporting, influencer marketing, media buying, digital marketing, testing strategies, analytical skills, communication skills, attention to detail, project management, collaboration
ASSUMPTION: The application process is designed to assess candidates' strategic thinking, analytical skills, and ability to work collaboratively within a creative agency environment.
🛠️ Tools & Technologies
- Analytics tools (e.g., Motion, Triple Whale)
- Social media platforms (e.g., Meta, TikTok, Pinterest, YouTube)
- Project management software (e.g., Asana, Trello)
- Design and editing software (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The tools and technologies required for this role are standard for the advertising industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Results-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and strategic
- Collaborative and team-oriented
- Focused on delivering results for clients
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data to inform creative decisions?
- Do you have a proven track record of delivering results for clients?
ASSUMPTION: TheLab values a results-driven, collaborative, and creative work environment, and candidates should be comfortable working in a fast-paced, dynamic setting.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Keeping up with the fast-paced nature of the advertising industry and digital landscape
- Balancing creative and analytical responsibilities
- Working with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on performance creative strategy for paid social media channels
- Compared to other creative strategy roles, this position requires a stronger focus on data analysis and media buying best practices
- Career progression may involve moving into a senior role within the creative strategy team or transitioning into a client leadership position
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for growth and advancement within the agency.
📝 Sample Projects
- Developing a quarterly testing and scaling strategy for a major retail client's paid social media campaigns
- Conducting market research and competitor analysis for a tech startup looking to launch a new product
- Creating a client-facing report and suggesting go-forward strategies for a non-profit organization's social media presence
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Creative Strategist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure success for this role, and what are the key performance indicators (KPIs)?
ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your ability to develop data-backed strategies and implement marketing campaigns
- Be ready to discuss your approach to market research, competitor analysis, and client reporting
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
