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Creative Tech |Digital Analytics - GA4, GTM, Looker Studio

Devoteam
Full-time
On-site
Lisbon, Lisboa, Portugal

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Tech | Digital Analytics - GA4, GTM, Looker Studio

πŸ”Ή Company: Devoteam

πŸ”Ή Location: Lisbon, Lisboa, Portugal

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Business Consulting and Services

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing digital analytics infrastructure using GA4, GTM, and Looker Studio
  • Analyzing data to generate insights and drive business growth
  • Collaborating with cross-functional teams to implement tracking requirements
  • Supporting digital marketing efforts and providing expertise on best practices

ASSUMPTION: This role requires a strong understanding of digital analytics tools and a solid background in digital marketing to effectively manage data collection, analysis, and reporting.

πŸ“‹ Key Responsibilities

βœ… Digital Analytics Infrastructure Management: Implement and maintain digital analytics tools, particularly Google Tag Manager, to ensure accurate data collection and tracking across digital properties.

βœ… Data Analysis and Insights: Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance.

βœ… Digital Marketing Support: Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI.

ASSUMPTION: This role involves a mix of technical tasks, data analysis, and collaboration with various teams to ensure accurate and actionable data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Statistics, or a related field.

Experience: 3+ years of experience in digital analytics, with a focus on implementation, analysis, and reporting.

Required Skills:

  • Proficiency in Google Tag Manager, including setup, configuration, and troubleshooting
  • Experience with Looker Studio or similar business intelligence and data visualization tools
  • Strong understanding of digital marketing concepts and strategies, including SEO, SEM, social media, and email marketing
  • Excellent analytical skills with the ability to interpret complex data sets and communicate insights effectively
  • Good level of English written and spoken

Preferred Skills:

  • Certifications in Google Analytics, Google Tag Manager, or related platforms

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio of past projects may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (based on industry standards for a mid-level digital analytics role in Lisbon)

Benefits:

  • Health insurance
  • Retirement plan
  • Training and development opportunities
  • Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Devoteam is a global leading player in Digital Transformation for leading organizations across EMEA, with a revenue of €1 billion. They specialize in cloud platforms, cyber, data, and sustainability.

Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration

Founded: 1993, with a rich history of driving digital transformation for clients

Company Description:

  • Believes in transforming technology to create value for clients, partners, and employees in a world where technology is developed for people
  • Promotes a diverse and inclusive environment, with a focus on merit-based advancement
  • Offers a multidisciplinary team of Cloud experts, Designers, Business consultants, Security experts, Engineers, Developers, and other extraordinary talents

Company Specialties:

  • IT Transformation
  • Network Transformation
  • Cloud Transformation
  • Digital Business Transformation
  • Risk & Security
  • IT Service Excellence
  • Data
  • Business consulting and Product Design

Company Website: devoteam.com

ASSUMPTION: Devoteam's large size and diverse expertise make it an attractive option for professionals seeking a dynamic and challenging work environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the digital analytics and data analysis fields

Reporting Structure: This role reports directly to the Digital Analytics Manager and collaborates with various teams, including business, developers, marketers, and designers

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

  • Advancement within the digital analytics team or related fields
  • Expansion of skills and expertise through training and development opportunities
  • Potential to work on international projects and gain global experience

ASSUMPTION: This role offers numerous growth opportunities for professionals looking to advance their careers in digital analytics and data-driven decision-making.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Lisbon, Portugal

Geographic Context:

  • Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
  • Known for its vibrant culture, historic sites, and beautiful coastal views
  • Offers a high quality of life, with affordable living costs compared to other European capitals

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: Lisbon's vibrant culture, historic sites, and affordable living costs make it an attractive location for professionals seeking a dynamic and enjoyable work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • On-site interview with the digital analytics team
  • Final interview with the department head or director

Key Assessment Areas:

  • Technical skills and proficiency in digital analytics tools
  • Data analysis and interpretation abilities
  • Collaboration and communication skills
  • Problem-solving and critical thinking

Application Tips:

  • Highlight relevant experience and achievements in digital analytics and data analysis
  • Tailor your resume and cover letter to emphasize your fit for this role and Devoteam's company culture
  • Prepare examples of past projects that demonstrate your skills and expertise

ATS Keywords: Digital Analytics, GA4, GTM, Looker Studio, Data Analysis, Digital Marketing, SEO, SEM, Social Media, Email Marketing, A/B Testing, Attribution Modeling, Audience Segmentation, Data Visualization, Reporting, Collaboration, Insights

ASSUMPTION: Devoteam's hiring process is designed to assess candidates' technical skills, data analysis abilities, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Looker Studio (formerly Data Studio)
  • Other analytics and marketing tools, as needed

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Tech for People: Believes that technology with strong human values can actively drive change for the better
  • Innovation: Encourages creativity, continuous learning, and improvement
  • Collaboration: Fosters a culture of teamwork, open communication, and mutual respect

Work Style:

  • Dynamic and fast-paced, with a focus on delivering results and driving business growth
  • Data-driven and analytical, with a strong emphasis on evidence-based decision-making
  • Collaborative and inclusive, with a focus on leveraging diverse perspectives and expertise

Self-Assessment Questions:

  • How do you align with Devoteam's value of 'Tech for People' in your approach to digital analytics?
  • How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
  • How do you leverage diverse perspectives and expertise in your data analysis and reporting processes?

ASSUMPTION: Cultural fit is crucial for success at Devoteam, and candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and priorities in a fast-paced environment
  • Keeping up with the latest trends and best practices in digital analytics and marketing
  • Collaborating effectively with cross-functional teams, including business, developers, marketers, and designers
  • Adapting to changes in the digital landscape and adjusting analytics strategies accordingly

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Unlike other digital analytics roles, this position focuses specifically on GA4, GTM, and Looker Studio, requiring deep expertise in these tools
  • Devoteam's global presence and diverse client base offer unique opportunities for international collaboration and exposure to various industries
  • Career progression may involve expanding into related fields, such as data science, business intelligence, or digital marketing strategy

ASSUMPTION: This role offers unique opportunities for growth and development within the digital analytics and data analysis fields, as well as exposure to international projects and diverse industries.

πŸ“ Sample Projects

  • Implementing GA4 and GTM for a large e-commerce client, resulting in a 25% increase in conversion rates
  • Analyzing user behavior data to optimize the layout and content of a B2B website, leading to a 15% increase in engagement
  • Developing a custom dashboard in Looker Studio to track key performance indicators (KPIs) for a marketing campaign, enabling data-driven optimizations and a 20% increase in ROI

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage digital analytics infrastructure, analyze data, and drive business growth through data-driven insights.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the digital analytics department?
  • How does Devoteam support the professional development and growth of its digital analytics team members?
  • What are the most challenging aspects of working on international projects, and how does Devoteam address these challenges?
  • How does Devoteam ensure the accuracy and reliability of its data collection and analysis processes?
  • What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are these tracked and reported?

ASSUMPTION: These questions help candidates better understand the work environment, team dynamics, and performance metrics for this role at Devoteam.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Devoteam job portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital analytics, data analysis, and digital marketing
  • Prepare examples of past projects that demonstrate your proficiency in GA4, GTM, and Looker Studio
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.