Creative Writer

📌 Core Information

🔹 Job Title: Creative Writer

🔹 Company: Scapia

🔹 Location: Bengaluru, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Creative

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 2-5 years (Mid-level) or 6-8 years (Senior)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling narratives across various formats to drive Scapia's travel-centric brand voice
• Collaborating with cross-functional teams to lead projects end-to-end and shape brand systems
• Mentoring junior writers and maintaining a high standard of clarity, craft, and consistency in all work
• Translating complex financial products into engaging, relatable language that resonates with users

ASSUMPTION: This role requires a strong creative writer with a passion for travel and a keen eye for detail. Experience in agency or brand writing is essential, with a portfolio demonstrating original thinking and a solid handle on voice.

📋 Key Responsibilities

✅ Write across various formats, including scripts, push notifications, tweets, product copy, landing pages, YouTube bumpers, and more

✅ Translate financial products into engaging, user-friendly language that evokes emotion and inspires action

✅ Own and maintain Scapia's unique tone of voice across social, product, CRM, website, ads, and performance creatives

✅ (For senior role) Mentor junior writers and review work to ensure clarity, craft, and consistency

✅ (For senior role) Collaborate closely with product, design, and marketing teams to lead projects from inception to completion

✅ Help shape brand systems and tone guidelines that scale as Scapia grows

ASSUMPTION: This role requires a high degree of creativity, adaptability, and strong communication skills. The ideal candidate will be comfortable working at a high velocity and collaborating with various teams to bring projects to life.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 2-3 years (Mid-level) or 6-8 years (Senior) of writing experience in agency, brand, or both

Required Skills:

• Exceptional creative writing skills with a strong handle on voice and tone
• Proven ability to translate complex information into engaging, user-friendly language
• Fast execution and clear communication skills
• Love for travel and understanding of its impact on people
• Portfolio showcasing original thinking, great taste, and a strong handle on voice

Preferred Skills:

• Experience mentoring creatives and shaping campaigns from the inside (Senior role)
• Ability to work independently and manage multiple projects simultaneously
• Familiarity with Agile methodologies and project management tools

ASSUMPTION: Candidates with a diverse background in writing and a passion for storytelling will excel in this role. Experience in the finance or travel industries is a plus but not required.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum, depending on experience level. This estimate is based on industry standards for mid to senior-level creative writers in Bengaluru.

Benefits:

• Health insurance and wellness benefits
• Flexible work hours and remote work options (occasionally)
• Opportunities for professional growth and development
• Competitive compensation and performance-based bonuses

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM IST), Monday through Friday. Occasional flexibility may be available for remote work or adjusted hours.

ASSUMPTION: Scapia offers competitive compensation and benefits packages for the creative industry. The salary range provided is an estimate and may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech and Travel Technology

Company Size: Early-stage startup with a lean, ambitious team. Joining now offers the chance to shape Scapia's brand and culture from the ground up.

Founded: 2023, with a mission to revolutionize the way people travel by making it more rewarding, accessible, and seamless.

Company Description:

• Scapia is a Bengaluru-based fintech startup focused on creating a new way to travel by building a credit card and app that rewards users for their adventures
• The company believes in living richly, not just spending richly, and aims to help people chase sunrises, take spontaneous trips, and turn every journey into a story
• Scapia's card and app are designed to make travel more rewarding, accessible, and seamless by offering unique rewards, cashback, and personalized experiences

Company Specialties:

• Credit card and travel rewards
• Personalized travel experiences
• Fintech and travel technology

Company Website: scapia.cards

ASSUMPTION: Scapia is a dynamic, fast-growing startup with a strong focus on innovation and customer experience. The company's early-stage status offers unique opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level (Writer) or Senior (Senior Writer/ACD) creative writer with the opportunity to grow and take on more responsibilities as the company expands.

Reporting Structure: This role will report directly to the Head of Marketing and collaborate closely with cross-functional teams, including product, design, and marketing.

Work Arrangement: On-site with occasional remote work options and flexible hours.

Growth Opportunities:

• As Scapia grows, there will be opportunities for creative writers to take on more responsibilities, mentor junior team members, and shape the company's brand voice and systems
• The company's early-stage status offers ample room for career growth and development
• Creative writers may have the opportunity to work on diverse projects and gain experience in various aspects of brand development and management

ASSUMPTION: This role offers significant growth potential as Scapia continues to expand its user base and product offerings. Creative writers who join the team now will have a substantial impact on the company's brand and culture.

🌍 Location & Work Environment

Office Type: Scapia's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Bengaluru, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the country's third-most populous city
• The city is known for its vibrant tech industry, diverse culture, and numerous historical sites and attractions
• Bengaluru offers a high quality of life, with numerous restaurants, cafes, and entertainment options

Work Schedule: Standard office hours with occasional flexibility for remote work or adjusted hours.

ASSUMPTION: Scapia's office environment is designed to be collaborative, creative, and inclusive. The company's location in Bengaluru offers employees access to a vibrant tech industry and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Portfolio review and writing test
• Final interview with the Head of Marketing

Key Assessment Areas:

• Portfolio quality and diversity of writing samples
• Creativity and original thinking
• Communication skills and ability to articulate ideas clearly
• Understanding of Scapia's brand and values
• Alignment with Scapia's mission and passion for travel

Application Tips:

• Tailor your resume and cover letter to highlight your writing experience, creativity, and passion for travel
• Include a diverse portfolio of writing samples that demonstrate your range and versatility as a writer
• Prepare thoughtful questions about Scapia's brand, culture, and growth opportunities to ask during the interview

ATS Keywords: Creative Writing, Brand Voice, Mentoring, Collaboration, Clarity, Communication, Travel Enthusiasm, Script Writing, Product Copy, Social Media, Landing Pages, Performance Creatives, Campaign Shaping, Fast Execution, Original Thinking, Portfolio Development

ASSUMPTION: Scapia's application process is designed to assess candidates' creativity, communication skills, and cultural fit. The company values original thinking, clear communication, and a strong handle on voice and tone.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Asana or Trello for project management
• Canva or Adobe Creative Suite for design (occasionally)

ASSUMPTION: Scapia uses standard project management and communication tools to facilitate collaboration and productivity. Familiarity with these tools is not required but may be an asset.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer-centricity and empathy
• Integrity and accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about travel and its impact on people?
• Do you have a strong handle on voice and tone, and can you maintain a consistent brand voice across various platforms?

ASSUMPTION: Scapia values creativity, collaboration, and a strong work ethic. The ideal candidate will be a self-starter with a passion for travel and a keen eye for detail.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment may require adaptability and flexibility
• Balancing multiple projects and deadlines may be challenging at times
• Occasional on-call responsibilities may be required to support marketing campaigns and initiatives
• Scapia's growth and success will depend on the creative writer's ability to maintain a high standard of clarity, craft, and consistency in all work

ASSUMPTION: Scapia's fast-paced environment and early-stage status may present unique challenges and opportunities for growth. The ideal candidate will be adaptable, resilient, and eager to take on new challenges as they arise.

📈 Similar Roles Comparison

• This role is unique to Scapia and offers the opportunity to shape the company's brand voice and systems from the ground up
• Unlike traditional marketing or creative roles, this position requires a strong focus on travel and its impact on people
• As Scapia grows, this role may evolve to include additional responsibilities and growth opportunities

ASSUMPTION: Scapia's creative writer role is unique and offers significant growth potential as the company continues to expand its user base and product offerings. Candidates should be prepared to take on additional responsibilities and adapt to a changing work environment as needed.

📝 Sample Projects

• Developing a comprehensive brand voice guide that outlines Scapia's tone, voice, and messaging framework
• Creating engaging, user-friendly content for Scapia's website, app, and marketing materials
• Collaborating with the product team to develop compelling product copy and in-app messaging

ASSUMPTION: Scapia's creative writer will have the opportunity to work on diverse projects that span various formats and platforms. The ideal candidate will be comfortable working across multiple channels and adapting their writing style to suit different contexts.

❓ Key Questions to Ask During Interview

• How does Scapia plan to differentiate itself in the competitive travel and fintech markets?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Scapia support the professional growth and development of its employees?
• What are the most significant challenges facing Scapia in the next 12-24 months, and how can this role contribute to addressing them?
• How does Scapia's brand voice and messaging framework align with its mission and values?

ASSUMPTION: Scapia's interview process is designed to assess candidates' creativity, communication skills, and cultural fit. The company values original thinking, clear communication, and a strong handle on voice and tone.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing experience, creativity, and passion for travel
• Prepare a diverse portfolio of writing samples that demonstrate your range and versatility as a writer
• Prepare thoughtful questions about Scapia's brand, culture, and growth opportunities to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.