M

Creator Marketing Intern

Match Group
Full-time
On-site
New York, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Creator Marketing Intern

πŸ”Ή Company: Hinge

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Conducting a cultural and competitive audit of creator-led marketing campaigns
  • Analyzing platform-native behaviors and creator archetypes that resonate with Gen Z and young millennials
  • Researching experimental and emerging brand tactics across social platforms
  • Synthesizing findings into a visual insights report to inform Hinge’s creator marketing strategy
  • Collaborating closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice

ASSUMPTION: This role requires a strong understanding of internet culture, social media platforms, and emerging trends in digital marketing. Familiarity with creator marketing strategies and a passion for storytelling are also essential.

πŸ“‹ Key Responsibilities

βœ… Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.

βœ… Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.

βœ… Research experimental and emerging brand tactics across social platforms, considering ways to bring this to life for Hinge.

βœ… Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.

βœ… Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.

βœ… Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.

βœ… Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.

ASSUMPTION: This role requires strong research, analytical, and communication skills. The ideal candidate will be proactive, curious, and eager to learn from the team.

🎯 Required Qualifications

Education: Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field

Experience: None specified, but relevant experience in marketing, social media, or creator partnerships is a plus.

Required Skills:

  • Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
  • Strong visual communication skills, comfortable turning insights into clear presentations
  • Curiosity, creativity, and a sharp eye for trends and patterns
  • Eagerness to learn from a team deeply focused on brand relevance and connection

Preferred Skills:

  • Previous experience in creator marketing or a related field
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, previous experience in marketing, creator partnerships, or a related field would be beneficial for this role. Familiarity with multiple languages could also be an asset.

πŸ’° Compensation & Benefits

Salary Range: $32 - $37 per hour (reflective of a position based in New York City, subject to geographic adjustment)

Benefits:

  • Internship stipend
  • Potential for full-time employment after the internship
  • Opportunity to work in a dynamic, creative environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: While not explicitly stated, it is assumed that the intern will receive a stipend for the duration of the internship. The opportunity for full-time employment after the internship is also a significant benefit.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hinge is a dating app designed to be deleted, focusing on helping users find genuine relationships. It is part of the Match Group, a leading provider of dating services.

Company Size: Hinge is a part of Match Group, which has 1,001-5,000 employees globally. This size allows for a dynamic work environment with ample opportunities for growth and collaboration.

Founded: Hinge was launched in 2012, with Match Group being founded in 1995.

Company Description:

  • Hinge is a dating app that focuses on helping users find meaningful relationships
  • It uses a unique approach to dating, focusing on getting users offline and into relationships
  • Hinge is part of the Match Group, which operates over 45 brands, including Match, OkCupid, Tinder, and Hinge

Company Specialties:

  • Dating services
  • Online dating
  • Social discovery

Company Website: gotinder.com

ASSUMPTION: Hinge is a dynamic, innovative company focused on helping users find meaningful connections. Its unique approach to dating and commitment to user success make it a compelling place to work.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role will report directly to the Creator Marketing team at Hinge.

Work Arrangement: This is an on-site internship, with the opportunity for full-time employment after the internship.

Growth Opportunities:

  • Potential for full-time employment after the internship
  • Opportunity to work on high-impact projects and gain valuable experience in creator marketing
  • Chance to learn from and collaborate with a talented, innovative team

ASSUMPTION: This internship offers significant growth opportunities, both in terms of career advancement and skill development.

🌍 Location & Work Environment

Office Type: Hinge's office is located in New York, NY.

Office Location(s): New York, NY

Geographic Context:

  • New York is a vibrant, multicultural city with a thriving tech and startup scene
  • Hinge's office is located in the heart of the city, providing easy access to public transportation and amenities
  • The city offers a wide range of cultural, social, and recreational opportunities

Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours.

ASSUMPTION: Hinge's office in New York provides a dynamic, engaging work environment with ample opportunities for collaboration and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Creator Marketing team
  • Final round interview with the Hinge leadership team

Key Assessment Areas:

  • Cultural fit and alignment with Hinge's values
  • Understanding of internet culture and creator marketing strategies
  • Research and analytical skills
  • Communication and presentation skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, social media, or creator partnerships
  • Demonstrate your understanding of Hinge's unique approach to dating and its commitment to user success
  • Showcase your creativity and passion for storytelling through your application materials

ATS Keywords: Creator marketing, internet culture, social media, marketing research, data analysis, visual communication, storytelling, trend analysis, brand strategy, community insights

ASSUMPTION: Hinge's application process is designed to assess candidates' cultural fit, skills, and passion for the role. Demonstrating a strong understanding of Hinge's unique approach to dating and creator marketing strategies is essential for success.

πŸ› οΈ Tools & Technologies

  • Social media platforms (TikTok, Instagram, YouTube, Substack, etc.)
  • Presentation software (PowerPoint, Google Slides, etc.)
  • Research and data analysis tools (Google Trends, SimilarWeb, etc.)

ASSUMPTION: Familiarity with social media platforms and presentation software is essential for this role. Proficiency in research and data analysis tools is also beneficial.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Authenticity: We share, never hide, our words, actions, and intentions.
  • Courage: We embrace lofty goals and tough challenges.
  • Empathy: We deeply consider the perspective of others.

Work Style:

  • Collaborative and team-oriented
  • Creative and innovative
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you share, never hide, your words, actions, and intentions?
  • Are you comfortable embracing lofty goals and tough challenges?
  • Do you deeply consider the perspective of others in your work?

ASSUMPTION: Hinge values authenticity, courage, and empathy in its employees. Candidates who demonstrate these values and a collaborative, creative, and data-driven work style are likely to be a good fit for the company.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the creator marketing landscape may require quick adaptation and learning
  • The role may involve working with a diverse range of stakeholders, requiring strong communication and collaboration skills
  • The internship may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
  • The role may involve working with sensitive user data, requiring a strong commitment to privacy and security

ASSUMPTION: While this role offers significant opportunities for growth and learning, it also presents unique challenges that require strong skills and adaptability.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on creator marketing within the dating app industry
  • While there may be similar roles in other industries, the specific context and goals of this role make it distinct
  • This role offers a unique opportunity to gain experience in creator marketing and contribute to the strategic direction of a leading dating app

ASSUMPTION: While there may be similar roles in other industries, the unique context and goals of this role make it distinct and valuable for candidates interested in creator marketing and the dating app industry.

πŸ“ Sample Projects

  • Conducting a competitive audit of creator-led marketing campaigns in the dating app industry
  • Analyzing platform-native behaviors and creator archetypes that resonate with Gen Z and young millennials
  • Researching experimental and emerging brand tactics across social platforms for Hinge

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they may encounter in this role. They are not exhaustive and may vary depending on the specific needs of the team and the company.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader creator marketing strategy for Hinge?
  • What opportunities are there for growth and development within the Creator Marketing team and Hinge more broadly?
  • How does Hinge approach user privacy and data security, particularly in the context of creator partnerships and community insights?
  • What are the key challenges facing the Creator Marketing team, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company. They are not exhaustive and may vary depending on the specific needs and interests of the candidate.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing, social media, or creator partnerships
  • Prepare a portfolio or examples of your previous work in creator marketing, social media, or a related field
  • Follow up with the Hinge recruitment team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.