- Job Title: Credit Card Growth Intern
- Company: DiDi Global
- Location: Mexico City, Ciudad de México, Mexico
- Job Type: Internship
- Category: Finance, Marketing, or related field
- Date Posted: July 10, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Mexico City-based)
🚀 Job Overview
Key aspects of this role include:
- Launching acquisition campaigns through various digital channels
- Conducting data-driven analyses to identify growth drivers and business development hypotheses
- Collaborating with internal teams to strategize and execute acquisition efforts
- Designing and improving communications to optimize user acquisition goals
- Developing A/B tests to enhance user acquisition strategies
ASSUMPTION: This role is highly dynamic and involves a mix of creative and analytical tasks. Strong problem-solving skills and adaptability are crucial for success.
📋 Key Responsibilities
- ✅ Launching acquisition campaigns through in-app platforms and external digital channels
- ✅ Developing detailed and concise benchmarks regarding the financial landscape in Mexico
- ✅ Conducting data-driven analyses to identify key growth drivers and elaborate proper hypotheses for business development
- ✅ Collaborating closely with internal teams (Marketing, Product, Business Intelligence) to strategize and execute acquisition efforts
- ✅ Designing and improving communications to achieve effective conversion through the different phases of the marketing funnel
- ✅ Developing A/B tests to optimize user acquisition goals
ASSUMPTION: The role may involve working with large datasets and requires a strong analytical mindset to derive meaningful insights.
🎯 Required Qualifications
- Education: Pursuing a degree in Finance, Communication, Marketing, or a related field (minimum graduation date: Summer 2026)
- Experience: No formal work experience required, but relevant internships or projects are a plus
- Required Skills:
- Proficiency in English and Spanish
- Good communication and interpersonal skills
- Passion or strong interest in financial services and start-up environment
- Analytical and structured with solid problem-solving skills
- Ability to take ownership of assigned projects
- Self-motivation, proactiveness, and willingness to uncertainty
- Data-driven efficiency and compliance with KPI achievements
- Understanding of the financial landscape in Mexico
- Basic knowledge of SQL or some other query language (preferred but not necessary)
ASSUMPTION: While this is an entry-level role, candidates should have a strong academic background and a genuine interest in financial services and start-ups.
💰 Compensation & Benefits
- Salary Range: MXN 20,000 - 30,000 per month (AI-estimated, based on industry standards for entry-level internships in Mexico City)
- Benefits:
- Flexible work arrangements (Hybrid)
- Opportunities for professional growth and development
- A dynamic and inclusive work environment
- Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is an AI-estimate based on industry standards for entry-level internships in Mexico City. Actual compensation may vary based on factors such as performance and company policies.
📌 Applicant Insights
🔍 Company Context
- Industry: Mobility technology and financial services
- Company Size: 10,001+ employees
- Founded: 2012 (as DiDi Dache; rebranded as DiDi Global in 2021)
- Company Description: DiDi Global is a leading mobility technology platform offering a wide range of app-based services, including ride-hailing, food delivery, and intra-city freight services. It is committed to creating better life experiences and greater social value through safe, inclusive, and sustainable transportation and local services ecosystems.
- Company Specialties: Mobility technology, machine learning, artificial intelligence, and data-driven decision-making
📊 Role Analysis
- Career Level: Entry-level (Intern)
- Reporting Structure: This role reports directly to the Growth Team Lead within the DiDi Card division
- Work Arrangement: Hybrid (2-3 days per week in the Mexico City office, with the rest of the time working remotely)
- Growth Opportunities: This internship provides an excellent opportunity to gain hands-on experience in financial services marketing, user acquisition strategies, and data analysis. It also offers the chance to work in a dynamic and innovative environment, with potential full-time employment opportunities upon successful completion of the internship
ASSUMPTION: While this is an internship, it offers a unique opportunity to work on high-impact projects and gain valuable experience in the financial services industry.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspace with state-of-the-art facilities
- Office Location(s): Av. Paseo de la Reforma, Col. Juárez, Alc. Cuauhtémoc, CDMX
- Geographic Context: Mexico City is a vibrant, multicultural metropolis with a rich history and a thriving arts, food, and entertainment scene. It is also home to a diverse range of industries, including finance, technology, and media
- Work Schedule: Flexible hours with a focus on results and performance
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → Technical assessment → Final round interview with the hiring manager
- Key Assessment Areas: Problem-solving skills, analytical thinking, communication skills, cultural fit, and enthusiasm for the role
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your passion for financial services and start-up environments
- Demonstrate your ability to work independently and take ownership of projects
- Prepare for the technical assessment by brushing up on your SQL skills (if applicable)
- ATS Keywords: User acquisition, growth strategies, data analysis, financial services, marketing, A/B testing, campaign management, SQL, problem-solving, collaboration
ASSUMPTION: The interview process is designed to assess your skills, cultural fit, and enthusiasm for the role. Be prepared to discuss your relevant experiences and how they have equipped you for success in this internship.
🛠️ Tools & Technologies
- SQL (preferred but not necessary)
- Google Suite (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While specific tools and technologies may vary, strong proficiency in Microsoft Office and Google Suite is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Always strive to do better
- Believe in diversity and inclusion
- Work Style: Fast-paced, collaborative, innovative, and data-driven
- Self-Assessment Questions:
- How do you create value for customers in your daily tasks?
- Can you provide an example of a time when you used data to make an informed decision?
- How do you approach collaboration and working with diverse teams?
- How do you continuously learn and improve in your role?
ASSUMPTION: DiDi Global values diversity, inclusion, and collaboration. Candidates who demonstrate a strong fit with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- The role may involve working with large datasets and requires a strong analytical mindset to derive meaningful insights
- The work environment is dynamic and fast-paced, with a strong emphasis on collaboration, innovation, and continuous learning, which may be challenging for some candidates
- The role requires a strong understanding of the financial landscape in Mexico and a passion for financial services, which may be a barrier for candidates without relevant experience or interest
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on user acquisition strategies for financial services within a mobility technology company
- Similar roles in other industries may focus on user acquisition for different products or services, or may not involve the same level of data analysis and collaboration
- Career paths for this role may include progression into full-time positions within the Growth Team, or transition into other roles within the DiDi Card division or broader DiDi Global organization
ASSUMPTION: While this role is unique, it offers a strong foundation for a career in financial services marketing, user acquisition strategies, and data analysis.
📝 Sample Projects
- Developing and executing a targeted user acquisition campaign for a new DiDi Card product
- Conducting a comprehensive analysis of the Mexican financial landscape to identify growth opportunities
- Designing and implementing A/B tests to optimize user acquisition goals for existing DiDi Card products
ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for launching a user acquisition campaign?
- How does the Growth Team collaborate with other internal teams (e.g., Marketing, Product, Business Intelligence) to achieve user acquisition goals?
- What opportunities are there for professional growth and development within the DiDi Card division and broader DiDi Global organization?
- How does DiDi Global support interns in their transition into full-time roles upon successful completion of their internships?
- What is the company culture like, and how does it support diversity, inclusion, and collaboration?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers-didiglobal.icims.com/jobs/14756/credit-card-growth-intern/job) by July 24, 2025
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment by brushing up on your SQL skills (if applicable)
- Research DiDi Global and the DiDi Card division to demonstrate your enthusiasm and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
