📌 Core Information
🔹 Job Title: CRM and Marketing Automation Manager
🔹 Company: Bookaway
🔹 Location: Israel
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and executing the email marketing strategy for Bookaway
- Building, improving, and maintaining automated email flows to enhance user engagement and retention
- Collaborating with cross-functional teams to optimize email performance and align on marketing priorities
- Monitoring and analyzing email KPIs to ensure data accuracy and continuous improvement
- Ensuring compliance with GDPR and other privacy regulations
ASSUMPTION: This role requires a strong focus on email marketing and CRM management, with a significant portion of the work involving hands-on execution and optimization.
📋 Key Responsibilities
✅ Lead and execute the email marketing strategy of Bookaway
✅ Build, improve, and maintain automated email flows to increase user engagement and retention
✅ Implement and continuously optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates
✅ Develop advanced segmentation strategies to deliver personalized, relevant content to users
✅ Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel
✅ Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations
✅ Work closely with the Marketing & Product team and Data Analysts to align on email marketing priorities and goals
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 2 years of hands-on experience in building, managing, and maintaining a CRM system in a B2C company. Experience in the Travel industry will be an advantage. Minimum of 2 years of hands-on experience in Email Marketing and Lifecycle Marketing.
Required Skills:
- Understanding of email best practices for email creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies
- Knowledge of HTML and content management systems - an advantage
- Strong analytical skills and experience using data to improve email performance
- Basic knowledge of SQL queries - an advantage
- Fluent English (verbal and written)
Preferred Skills:
- Experience with Customer.io and Mixpanel
- Knowledge of the travel industry
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of marketing automation tools and be comfortable working with data to drive decision-making.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marketing Manager role in Israel with 2-5 years of experience is approximately ₪ 35,000 - ₪ 50,000 per month (₪ 420,000 - ₪ 600,000 per year).
Benefits:
- 24/7 support for Bookaway users
- Opportunity to work in a fast-paced, dynamic environment
- Competitive salary and benefits package
Working Hours: Full-time position, with standard working hours Monday-Friday, 9:00 AM - 5:00 PM (Israel Standard Time, UTC+3)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bookaway operates in the technology and internet industry, focusing on ground transportation and travel services.
Company Size: Bookaway has 51-200 employees, which means the company is mid-sized and offers opportunities for growth and collaboration.
Founded: Bookaway was founded in 2017, making it a relatively young company with a strong focus on innovation and disruption in the travel industry.
Company Description:
- Bookaway aims to make ground transportation tickets effortless to find, compare, and book, providing travelers with a seamless and stress-free experience
- The company offers 24/7 support and relies on user reviews and accurate information to build trust with its customers
- Bookaway is committed to providing travelers with the confidence and liberation to explore the world with ease
Company Specialties:
- Ground transportation and travel services
- User-friendly booking platform
- 24/7 customer support
Company Website: bookaway.com
ASSUMPTION: Bookaway's focus on user experience and customer support is likely to be reflected in the company culture and work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in CRM and email marketing.
Reporting Structure: The CRM and Marketing Automation Manager will likely report directly to the Marketing Director or Head of Marketing and work closely with cross-functional teams, including Data & Product teams and Data Analysts.
Work Arrangement: This role is on-site, requiring the candidate to work from Bookaway's headquarters in Tel Aviv, Israel.
Growth Opportunities:
- As Bookaway continues to grow, there may be opportunities for the CRM and Marketing Automation Manager to take on more responsibilities or move into a leadership role
- The company's focus on innovation and disruption in the travel industry may present unique growth opportunities
ASSUMPTION: Given Bookaway's focus on growth and innovation, there may be opportunities for the right candidate to grow within the company and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Bookaway's headquarters in Tel Aviv, Israel, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Weizmann St 4, Tel Aviv, Tel Aviv 6423904, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and entrepreneurship
- The city offers a high quality of life, with a diverse range of cultural attractions, restaurants, and nightlife
- Israel has a competitive job market, with a strong emphasis on technology and innovation
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:00 PM (Israel Standard Time, UTC+3), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: While the role is on-site, there may be opportunities for flexible work arrangements, such as occasional remote work or adjusted hours, depending on the candidate's specific needs and the team's requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director or Head of Marketing
- On-site interview with the Marketing team and other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Email marketing expertise and strategy
- CRM management and data analysis skills
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
- Alignment with Bookaway's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of email marketing best practices and CRM management in your application materials
- Showcase your ability to work effectively with cross-functional teams and adapt to a dynamic work environment
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
ATS Keywords: CRM, Marketing Automation, Email Marketing, Lifecycle Marketing, A/B Testing, Segmentation, Data Analysis, GDPR Compliance, HTML, SQL, Customer.io, Mixpanel, Marketing Strategy, User Engagement, Retention Strategies, Product Marketing, Analytical Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's technical skills and cultural fit with Bookaway's values and work environment.
🛠️ Tools & Technologies
- Customer.io
- Mixpanel
- HTML and content management systems
- SQL
- Email marketing platforms (e.g., Mailchimp, SendGrid, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's specific skills and the team's needs, but a strong understanding of email marketing platforms and CRM management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Bookaway prioritizes the needs and preferences of its users above all else
- Innovative: The company encourages creativity, experimentation, and continuous learning
- Collaborative: Bookaway fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Dynamic and fast-paced: Bookaway operates in a rapidly changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Data-driven: The company relies on data and analytics to inform decision-making and drive continuous improvement
- Customer-focused: Bookaway prioritizes the needs and preferences of its users in all aspects of its operations
Self-Assessment Questions:
- How do you approach segmentation and personalization in email marketing to deliver relevant content to users?
- Can you describe a time when you had to adapt to a significant change in your work environment or priorities? How did you handle it?
- How do you ensure that your marketing strategies align with the broader goals and objectives of the organization?
ASSUMPTION: Bookaway's focus on customer-centricity, innovation, and collaboration is likely to be reflected in the company's work environment and culture, with a strong emphasis on data-driven decision-making and adaptability.
⚠️ Potential Challenges
- Managing a high volume of email campaigns and ensuring consistent, high-quality performance
- Balancing the need for personalization and segmentation with the need for efficient, scalable email marketing processes
- Keeping up with the latest trends and best practices in email marketing and CRM management
- Ensuring compliance with GDPR and other privacy regulations in a dynamic and evolving regulatory environment
ASSUMPTION: This role may present unique challenges related to the volume and complexity of email marketing campaigns, as well as the need to adapt to a dynamic and evolving regulatory environment.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position has a strong focus on CRM management and data analysis, requiring a unique blend of technical and strategic skills
- In the travel industry, email marketing plays a critical role in customer engagement and retention, making this role particularly important for Bookaway's success
- As a mid-career professional, this role offers opportunities for growth and advancement within the company, as well as the chance to make a significant impact on Bookaway's marketing strategy
ASSUMPTION: This role is unique in its focus on CRM management and data analysis, requiring a candidate with a strong technical skillset and a strategic mindset.
📝 Sample Projects
- Developing and implementing a new email segmentation strategy to improve user engagement and retention
- Conducting A/B tests on email subject lines, copy, design, and CTAs to optimize open and conversion rates
- Analyzing email KPIs and using data-driven insights to inform marketing strategy and improve email performance
ASSUMPTION: The specific projects required for this role may vary depending on the candidate's skills and the team's needs, but a strong focus on data-driven decision-making and continuous improvement is essential.
❓ Key Questions to Ask During Interview
- How does Bookaway approach user privacy and data protection in its email marketing campaigns?
- Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
- How does Bookaway measure the success of its email marketing campaigns, and what key performance indicators (KPIs) does the company track?
- What opportunities are there for professional growth and development within the Marketing department and the company as a whole?
- How does Bookaway support work-life balance and employee well-being in its work environment?
ASSUMPTION: Asking thoughtful, informed questions during the interview process is an excellent way to demonstrate your interest in the role and your commitment to Bookaway's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Bookaway's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical and behavioral interview questions that assess your email marketing expertise, CRM management skills, and cultural fit with Bookaway's values and work environment
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
