📌 Core Information
🔹 Job Title: CRM & DTC Sr. Marketing Manager
🔹 Company: Visa
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM strategies across consumer lifecycle stages
- Managing and optimizing CRM campaigns to improve engagement and drive growth
- Collaborating with cross-functional teams and stakeholders to deliver results
- Analyzing campaign performance and providing actionable insights
- Leading technology teams to build and improve consumer-centric digital programs
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a strong background in CRM, customer lifecycle management, and digital marketing.
📋 Key Responsibilities
✅ Lead the CRM strategy across consumer lifecycle stages: acquisition, onboarding, engagement, retention, and winback
✅ Manage and optimize the CRM platform and database, ensuring hygiene, segmentation, and scalability
✅ Define and execute automated journeys and communication flows based on behavior and lifecycle stages
✅ Coordinate end-to-end CRM campaigns and work closely with agencies and internal stakeholders
✅ Conduct A/B and multivariate testing to improve campaign performance and ROI
✅ Drive adoption and monetization of first-party data by proposing and implementing new use cases
✅ Support regional CRM opportunities with tailored strategies and execution plans
✅ Create storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance
✅ Deliver performance reporting, actionable insights, and campaign recaps to key stakeholders
✅ Partner with the Platforms Director to implement and optimize UX-centric guidance and decisions
✅ Define Main KPIs and OKRs to optimize marketing campaigns
✅ Define and monitor site KPIs and manage SEO performance and improvements
✅ Drive growth of Visa opted-in marketing efforts and improve Visa 1st Party Data assets
✅ Come up with new use cases to grow the 1st party model, monetization, and user loyalty
✅ Contribute to regional alignment on CRM best practices and business case development for future investments
✅ Create selling pitch & meeting with stakeholders to execute initiatives through Visa Marketing Platform
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and cross-functional collaboration to drive CRM success.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 8+ years of relevant work experience
Required Skills:
- Proven CRM leadership expertise
- Strong communication skills (verbal and written)
- Excellent problem-solving skills
- Customer service and interpersonal skills
- Marketing savvy and understanding of the full marketing life cycle
- Experience in monetization of 1st party and D2C platforms
- Substantial problem-solving ability with strategic focus on impacting ROI
- Excellent communication, storytelling, and presentation skills
Preferred Skills:
- Experience in ecommerce
- Experience connecting with call center and other consumer answering tools
- Experience conducting usability and AB tests
- Capacity to lead technology teams on building and improving consumer-centric digital programs
- Proven digital marketing experience and knowledge of CRM tools
- Excellent project management and strategy development skills
ASSUMPTION: Candidates should have a strong background in CRM, digital marketing, and consumer-centric strategies, with a proven track record of driving growth and improving customer engagement.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI estimated based on industry standards for a senior marketing role in Argentina)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement
- Employee discounts on Visa products and services
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Argentina, with experience and performance influencing the final offer.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, providing ample opportunities for growth and collaboration.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company with a strong global presence.
Company Description:
- Visa is a global payments technology company that enables fast, secure, and reliable digital payments
- The company connects consumers, merchants, financial institutions, and government entities across more than 200 countries and territories
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cross-border payments and currency exchange
- Payment security and fraud prevention
Company Website: Visa Careers
ASSUMPTION: Visa's extensive global presence and expertise in digital payments make it an attractive employer for marketing professionals seeking international exposure and growth opportunities.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: This role reports directly to the Head of Marketing and may have supervisory responsibilities for junior marketing team members
Work Arrangement: Hybrid, with an expectation of days in the office confirmed by the hiring manager
Growth Opportunities:
- Potential career progression into a marketing director or similar leadership role
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on regional or global initiatives, gaining international experience
ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: Hybrid, with an expectation of days in the office confirmed by the hiring manager
Office Location(s): Buenos Aires, Argentina
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people
- The city is known for its rich culture, vibrant nightlife, and diverse neighborhoods
- Buenos Aires offers a mix of urban and outdoor activities, with beaches, parks, and historical sites nearby
Work Schedule: Standard business hours, with flexibility for a hybrid work arrangement
ASSUMPTION: Buenos Aires offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interviews with hiring managers and team members
- Final round with senior leadership
Key Assessment Areas:
- CRM and marketing expertise
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant CRM and marketing experience
- Prepare examples of successful CRM campaigns and their impact on customer engagement and growth
- Research Visa's business and industry to demonstrate your understanding of the company and its goals
ATS Keywords: CRM strategy, customer lifecycle management, retention strategies, growth strategies, campaign optimization, first-party data activation, segmentation, A/B testing, digital marketing, ecommerce, problem-solving, interpersonal skills, project management, communication skills, consumer experience, technical background
ASSUMPTION: Visa's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on CRM and marketing expertise.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, Adobe Campaign)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in CRM and marketing automation tools, as well as a strong understanding of analytics and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric
- Collaborative
- Inclusive
- Innovative
- Respectful
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving CRM success and improving customer engagement?
- Are you comfortable working in a dynamic, global environment and collaborating with cross-functional teams?
- Do you thrive in a data-driven and analytical work environment, using insights to inform strategic decisions?
ASSUMPTION: Visa values candidates who are consumer-centric, collaborative, and data-driven, with a strong commitment to innovation and inclusion.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Adapting to a hybrid work environment and maintaining productivity
- Navigating a large, global organization and building effective working relationships
ASSUMPTION: This role presents unique challenges that require strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on CRM strategy and customer lifecycle management
- Visa's global presence and extensive resources provide unique opportunities for growth and collaboration
- This role offers a clear career path to marketing leadership, with opportunities to work on regional or global initiatives
ASSUMPTION: This role offers unique growth opportunities and challenges compared to similar marketing positions in the industry.
📝 Sample Projects
- Developing and executing a CRM strategy to improve customer engagement and drive growth for a new product launch
- Optimizing CRM campaigns to reduce churn and improve customer retention for an existing product
- Conducting A/B testing to improve the performance of email marketing campaigns and increase open rates
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the CRM & DTC Sr. Marketing Manager role at Visa.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 90 days?
- How does Visa support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does Visa address them?
- How does Visa measure the success of its CRM campaigns, and what KPIs are most important for this role?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Visa Careers portal
- Tailor your resume and cover letter to highlight relevant CRM and marketing experience
- Prepare examples of successful CRM campaigns and their impact on customer engagement and growth
- Research Visa's business and industry to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after your application, inquiring about next steps and expressing your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
