📌 Core Information
🔹 Job Title: Senior CRM Marketing Associate - German speaker
🔹 Company: Tide
🔹 Location: Romania
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Expanding and optimizing multi-channel communications strategy
- Analyzing campaign performance and reporting metrics
- Collaborating with various stakeholders
- Developing and delivering CRM test-and-learn pipeline
ASSUMPTION: This role requires a strong focus on data analysis and strategic thinking to drive results and improve customer engagement.
📋 Key Responsibilities
✅ Expand, drive, and optimize a multi-channel communications strategy through personalization and automation
✅ Deliver and develop the existing Credit engagement marketing CRM programme for European markets
✅ Build and optimize key cross-sell campaigns and customer journeys across marketing
✅ Develop and deliver a CRM test-and-learn pipeline across multiple channels
✅ Analyze campaigns and report out to immediate stakeholders on trends and recommendations
✅ Work closely with the Engagement Marketing team and other cross-business stakeholders
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of expertise in end-to-end CRM/retention marketing management
Required Skills:
- Proven results in CRM programme delivery
- Hands-on experience with CRM platforms (e.g., Iterable, Hubspot, Braze)
- Understanding of HTML and CSS
- Experience handling campaign data using BI tools (e.g., Looker, Tableau)
- Strong communication and reporting skills
- Good Excel skills and experience with business reporting tools
Preferred Skills:
- Experience in Financial Services, start-ups, credit/lending, or tech space
- Fluency in German
ASSUMPTION: Fluency in German is highly preferred for this role due to the focus on European markets.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Flexible workplace model supporting both in-person and remote work
- Regular in-person gatherings to foster team spirit and collaboration
- Diverse and inclusive work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the region. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Tide is transforming the SME banking market with over 1 million members globally across the UK, India, and Germany.
- Tide offers business accounts and related banking services, along with a comprehensive set of connected administrative solutions from invoicing to accounting.
- Tide is committed to diversity, embracing various backgrounds and experiences to build products that meet members' diverse needs.
Company Specialties:
- Small business banking
- Financial technology
- Administrative solutions
Company Website: https://www.tide.co
ASSUMPTION: Tide is a rapidly growing FinTech company focused on empowering small businesses with time and money-saving solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports to the Head of CRM Marketing
Work Arrangement: Hybrid (combination of on-site and remote work)
Growth Opportunities:
- Potential career progression to a management role within the CRM Marketing team
- Opportunities to work on global projects and expand skills
- Chance to contribute to Tide's rapid growth and expansion into new markets
ASSUMPTION: This role offers significant growth potential as Tide continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): London, Sofia, Hyderabad, Delhi, Berlin, Belgrade
Geographic Context:
- Romania offers a low cost of living and a growing tech industry
- Tide's offices are designed as hubs for innovation and team-building
- Romania's time zone (EET) is suitable for collaboration with Tide's global teams
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Head of CRM Marketing and a team member
Key Assessment Areas:
- CRM marketing expertise
- Data analysis and reporting skills
- Communication and collaboration skills
- Cultural fit with Tide's values and work environment
Application Tips:
- Highlight relevant CRM marketing experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making
- Showcase excellent communication skills and ability to work with cross-functional teams
- Prepare for behavioral interview questions focusing on problem-solving, adaptability, and initiative
ATS Keywords: CRM management, data analysis, segmentation, A/B testing, communication, reporting, Excel, BI tools, HTML, CSS, campaign management, customer engagement, automation, personalization, project management, attention to detail
ASSUMPTION: Tide's application process is designed to assess both technical skills and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- CRM platforms (e.g., Iterable, Hubspot, Braze)
- BI tools (e.g., Looker, Tableau)
- Excel and other Microsoft Office tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are commonly used in CRM marketing roles and may vary based on Tide's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Empowering small businesses
Work Style:
- Results-driven and delivery-oriented
- Adaptable and comfortable in ambiguous situations
- Strong problem-solving skills and initiative
- Excellent communication and collaboration skills
Self-Assessment Questions:
- How do you approach data analysis and using data to drive decision-making?
- Can you describe a time when you had to adapt to a changing situation or priority in a previous role?
- How do you ensure effective communication and collaboration with cross-functional teams?
ASSUMPTION: Tide values data-driven decision-making, collaboration, and adaptability in its employees.
⚠️ Potential Challenges
- Managing multiple projects and priorities with a high degree of autonomy
- Working with a global team across different time zones
- Keeping up with the rapid growth and expansion of Tide
- Balancing the need for personalization and automation in CRM marketing campaigns
ASSUMPTION: These challenges require strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on CRM marketing and less on overall marketing strategy compared to a Senior Marketing Manager role
- Unlike a CRM Analyst role, this position requires a strong focus on campaign delivery and less on data analysis and reporting
- Compared to a CRM Manager role, this position offers more growth potential and less day-to-day management responsibilities
ASSUMPTION: This role offers a unique blend of CRM marketing, data analysis, and project management responsibilities, with significant growth potential.
📝 Sample Projects
- Developing and executing a multi-channel CRM marketing campaign to improve customer engagement and retention
- Analyzing campaign performance data to identify trends and optimize future campaigns
- Collaborating with cross-functional teams to develop and implement a new customer segmentation strategy
ASSUMPTION: These sample projects highlight the data-driven, collaborative, and delivery-oriented nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging CRM marketing campaign you've worked on and how you approached it?
- How does Tide support the professional development and growth of its employees?
- Can you provide an example of a time when you had to balance multiple projects and priorities in a previous role?
- How does Tide measure the success of its CRM marketing campaigns, and how do you ensure continuous improvement?
- What is the team structure and dynamic within the CRM Marketing team, and how does this role fit into it?
ASSUMPTION: These interview questions focus on assessing the candidate's CRM marketing expertise, cultural fit, and understanding of the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant CRM marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral interview questions focusing on problem-solving, adaptability, and initiative
- Follow up with Tide one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
