CRM & Email Marketing Manager

📌 Core Information

🔹 Job Title: CRM & Email Marketing Manager

🔹 Company: now>press>play

🔹 Location: London, City of, United Kingdom

🔹 Job Type: Full-Time, Hybrid (2 days in the office)

🔹 Category: E-Learning Providers

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: Flexible working from home

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing email workflows to nurture leads towards product trials
• Writing engaging, benefit-led copy tailored to primary school leaders and teachers
• Building segmentation strategies based on role, region, product interest, and engagement
• Collaborating with sales and customer success teams to align messaging across channels
• Analyzing performance data to optimize open, click-through, and conversion rates

ASSUMPTION: This role requires a balance of creativity (copywriting) and analytical thinking (data analysis) to drive successful email marketing campaigns.

📋 Key Responsibilities

✅ Design and implement email workflows that nurture leads towards product trials

✅ Write engaging, benefit-led copy tailored to primary school leaders and teachers

✅ Build segmentation strategies based on role, region, product interest, and engagement

✅ Collaborate with sales and customer success teams to align messaging across channels

✅ Create and schedule automated campaigns using the CRM platform

✅ Analyze performance data to optimize open, click-through, and conversion rates

✅ Develop and test new formats and ideas (e.g., case studies, testimonials, videos)

✅ Support occasional retargeting campaigns through Facebook Custom Audiences

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and data-driven optimizations to maximize campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Demonstrated experience (2-5 years) in email marketing and CRM, ideally in the SaaS sector

Required Skills:

• Proven experience in email marketing and CRM
• Strong copywriting and content creation skills
• A strategic mindset with the ability to translate funnel data into clear action
• Organized, self-directed, and comfortable working in a small team
• Experience with A/B testing and performance optimization

Preferred Skills:

• Knowledge of the UK primary education sector

ASSUMPTION: While industry-specific knowledge is a plus, the core skills required for this role are transferable from other sectors.

💰 Compensation & Benefits

Salary Range: £40,000 - £45,000 per annum (AI-estimated based on role, experience level, and location)

Benefits:

• 40 days holiday including bank holidays (50% must be taken during school holidays)
• Remote working and flexible hours
• Regular termly team meetups

Working Hours: Full-time, 9:00 AM - 5:30 PM

ASSUMPTION: The salary range is estimated based on market data for similar roles in the UK. The benefits package is designed to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: now>press>play operates in the e-learning sector, focusing on providing immersive audio experiences for primary school children

Company Size: 2-10 employees (Small, agile team with a strong focus on collaboration)

Founded: 2012 (Over a decade of experience in the education sector)

Company Description:

• now>press>play is a forward-thinking social enterprise that provides an award-winning edtech resource to over 600 primary schools
• The company is on a mission to make the curriculum accessible and engaging for all primary school children
• now>press>play produces outstanding engagement in children of all abilities, stimulates their imaginations, and inspires creative writing

Company Specialties:

• Education
• Digital
• Social Enterprise
• Schools
• Primary Schools
• Curriculum
• Theatre in Education
• Special Educational Needs
• and Innovation

Company Website: nowpressplay.co.uk

ASSUMPTION: now>press>play is a purpose-driven company with a strong focus on making a positive impact in the education sector.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the sales and customer success teams

Work Arrangement: Hybrid (2 days in the London office once a term, with flexible remote working)

Growth Opportunities:

• Potential to grow within the marketing team as the company scales
• Opportunities to learn and develop skills in email marketing, CRM, and data analysis
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within a small but mighty team.

🌍 Location & Work Environment

Office Type: now>press>play has a small office in London, with a flexible work-from-home policy

Office Location(s): London, N1 6HQ

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech and education sector
• The office is located in a creative and collaborative workspace
• now>press>play works with schools across the UK and internationally

Work Schedule: Full-time, 9:00 AM - 5:30 PM with flexible working hours and remote work options

ASSUMPTION: The work environment at now>press>play is collaborative, creative, and focused on making a positive impact in the education sector.

💼 Interview & Application Insights

Typical Process:

• Video task submission
• Zoom conference call to discuss the role and gain insights into experiences and motivations
• Final interview with a task to complete and Q&A session

Key Assessment Areas:

• Email marketing and CRM experience
• Copywriting and content creation skills
• Strategic mindset and data-driven approach
• Alignment with company mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the video task by showcasing your personality and enthusiasm for the role
• Research the company and be ready to discuss your alignment with their mission and values

ATS Keywords: Email Marketing, CRM, Copywriting, Strategic Thinking, Data Analysis, Segmentation Strategies, Collaboration, Performance Optimization, A/B Testing

ASSUMPTION: The interview process at now>press>play is designed to assess both technical skills and cultural fit within the company.

🛠️ Tools & Technologies

• CRM platform (e.g., HubSpot, Salesforce, or similar)
• Email marketing software (e.g., Mailchimp, Campaign Monitor, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Committed to making a positive impact in the education sector
• Collaborative: Works together to achieve common goals
• Creative: Encourages innovation and imagination

Work Style:

• Flexible: Offers remote work and flexible hours
• Data-driven: Uses data to inform decision-making and optimize performance
• Creative: Encourages innovative thinking and problem-solving

Self-Assessment Questions:

• Do you share now>press>play's commitment to making a positive impact in the education sector?
• Are you comfortable working remotely and managing your own time effectively?
• Do you have a creative approach to problem-solving and a data-driven mindset?

ASSUMPTION: now>press>play values candidates who are passionate about their mission, creative in their approach, and data-driven in their decision-making.

⚠️ Potential Challenges

• Working with a small team may require wearing multiple hats and adapting to changing priorities
• Balancing creativity (copywriting) and analytical thinking (data analysis) can be challenging
• Managing remote work and maintaining productivity may require self-discipline and time management skills
• Working with schools and educators may require understanding and navigating the education sector's unique dynamics

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on email marketing and CRM
• now>press>play's focus on the education sector sets it apart from other companies in the e-learning space
• This role offers opportunities for growth and impact within a small but mighty team, unlike larger organizations

ASSUMPTION: This role offers a unique blend of marketing and education sector experience, with opportunities for growth and impact within a small, agile team.

📝 Sample Projects

• Developing and implementing an email nurture campaign to increase product trial conversions
• Creating and testing new email formats and ideas (e.g., case studies, testimonials, videos) to improve engagement
• Analyzing campaign performance data to optimize open, click-through, and conversion rates

ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does now>press>play support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does now>press>play foster a collaborative and inclusive work environment?

ASSUMPTION: These questions demonstrate a strategic mindset and a commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare for the video task by showcasing your personality and enthusiasm for the role
• Research the company and be ready to discuss your alignment with their mission and values
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.