📌 Core Information
🔹 Job Title: CRM Email Marketing Manager
🔹 Company: OUTRIGGER Hospitality Group
🔹 Location: Honolulu, HI, USA - OUTRIGGER Hotels Hawaii Corporate Office
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing and SMS campaign strategies to promote OUTRIGGER across the portfolio
- Collaborating with various stakeholders and cross-functional teams to drive growth and retention of customers and business partners
- Maintaining the email marketing calendar, email production process, segmentation, targeting, and content strategies
- Managing and reporting on channel KPIs such as database size, email engagement, conversion, deliverable metrics, and revenue
- Ensuring compliance with data protection requirements such as GDPR, CCPA, and other standards
ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical skills to effectively manage email marketing campaigns and drive results.
📋 Key Responsibilities
✅ Develop and execute email marketing and SMS campaign strategies to promote OUTRIGGER across the portfolio
✅ Collaborate with various stakeholders and cross-functional teams to drive growth and retention of customers and business partners
✅ Maintain the email marketing calendar, email production process, segmentation, targeting, and content strategies
✅ Manage and report on channel KPIs such as database size, email engagement, conversion, deliverable metrics, and revenue
✅ Ensure compliance with data protection requirements such as GDPR, CCPA, and other standards
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis to optimize email marketing performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 2 years of experience in a related field
Required Skills:
- Proven experience in email marketing and SMS campaigns
- Strong project management, collaboration, and communication skills
- Working knowledge of Microsoft Office, CRM technology, and Adobe Analytics
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with the hospitality industry
ASSUMPTION: While the job listing does not explicitly state preferred qualifications, having experience with marketing automation platforms and familiarity with the hospitality industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $69,000 - $76,000 per year, with potential adjustment based on factors such as an applicant’s skills, experience, and/or education
Benefits:
- Health Insurance (Dental, Medical, Prescription, Vision)
- Paid Holidays, Sick, Vacation, and Medical Leave
- Retirement Plan (401K)
- Recognition and Award Programs
- Employee Assistance Program
- Discounted Hotel Rates
- Training and Development Programs
Working Hours: Full-time, standard business hours with flexibility for campaign execution and stakeholder collaboration
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the hospitality industry. Benefits may vary depending on the position or property.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on beach resort destinations
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1947, with over 70 years of experience in the hospitality industry
Company Description:
- OUTRIGGER Hotels and Resorts offers a unique blend of local culture and world-class hospitality, with properties in Hawaii, Fiji, Thailand, and Mauritius
- The company's multi-branded portfolio includes OUTRIGGER® Resorts, OHANA Hotels by OUTRIGGER®, and Hawaii Vacation Condos by OUTRIGGER®, as well as select properties managed for top international hotel brands
- OUTRIGGER is committed to providing a distinctive sense of place at each of its properties, with a focus on local culture and community
Company Specialties:
- Hospitality Services
- Hotel Development
- Resort Management
- Retail Leasing and Management
Company Website: http://www.outrigger.com
ASSUMPTION: OUTRIGGER's focus on local culture and community provides a unique work environment for employees, with opportunities to engage with and learn about different destinations and communities.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Marketing and works closely with various stakeholders and cross-functional teams
Work Arrangement: On-site, with flexibility for remote work during campaign execution and stakeholder collaboration
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Expanding skills and knowledge in email marketing, SMS campaigns, and data analysis
- Gaining experience working with various stakeholders and cross-functional teams
ASSUMPTION: This role offers opportunities for professional growth and development, both within the marketing department and across the company.
🌍 Location & Work Environment
Office Type: Corporate office, with a casual and collaborative work environment
Office Location(s): Honolulu, HI, USA - OUTRIGGER Hotels Hawaii Corporate Office
Geographic Context:
- Honolulu, Hawaii, offers a tropical climate, beautiful beaches, and a diverse cultural scene
- The city is known for its vibrant food scene, historic sites, and outdoor activities
- Honolulu is also a major hub for international travel and tourism
Work Schedule: Full-time, standard business hours with flexibility for campaign execution and stakeholder collaboration
ASSUMPTION: Working in Honolulu offers a unique blend of cultural experiences and a tropical work environment, with opportunities to engage with international visitors and the local community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Email marketing and SMS campaign strategy and execution
- Project management and collaboration skills
- Data analysis and reporting
- Cultural fit and alignment with OUTRIGGER's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your email marketing and SMS campaign experience, as well as your project management and collaboration skills
- Demonstrate your understanding of the hospitality industry and OUTRIGGER's unique brand and culture
ATS Keywords: Email Marketing, SMS Campaigns, Project Management, Collaboration, CRM Technology, Adobe Analytics, Hospitality, OUTRIGGER
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare for interviews by researching OUTRIGGER's brand and values, as well as the specific requirements of the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM technology (e.g., Salesforce, HubSpot, or other customer relationship management platforms)
- Adobe Analytics
- Email marketing and SMS campaign platforms (e.g., Mailchimp, Constant Contact, or other marketing automation tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Aloha: Extending genuine warmth and hospitality to all
- Integrity: Upholding the highest ethical standards in all actions
- Respect: Valuing and appreciating the diversity of our team members and guests
- Excellence: Striving for the highest quality in all endeavors
Work Style:
- Collaborative: Working closely with various stakeholders and cross-functional teams
- Adaptable: Adjusting to changing priorities and deadlines
- Data-driven: Using data and analytics to inform decision-making and optimize performance
Self-Assessment Questions:
- How do you embody the value of aloha in your work and interactions with others?
- Can you provide an example of a time when you had to adapt to changing priorities or deadlines in a marketing campaign?
- How do you use data and analytics to inform your decision-making and optimize marketing campaign performance?
ASSUMPTION: OUTRIGGER's company values and work style are essential considerations for candidates, as they provide insight into the company's culture and expectations for employees.
⚠️ Potential Challenges
- Managing multiple stakeholders and cross-functional teams, with varying priorities and expectations
- Balancing strategic planning with hands-on campaign execution and data analysis
- Ensuring compliance with data protection requirements and industry standards
- Adapting to a dynamic work environment, with changing priorities and deadlines
ASSUMPTION: These challenges are inherent in the role and require strong project management, collaboration, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other mid-level marketing roles in the hospitality industry, with a focus on email marketing and SMS campaigns
- However, this role is unique in its focus on the OUTRIGGER brand and its commitment to local culture and community
- Career paths for this role may include advancement within the marketing department or other departments within the company
ASSUMPTION: While this role shares similarities with other mid-level marketing roles, its unique focus on the OUTRIGGER brand and commitment to local culture and community set it apart.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote OUTRIGGER's Hawaii properties to past guests
- Collaborating with the sales team to create an SMS campaign that drives bookings and engagement for a new resort opening
- Analyzing email marketing campaign performance data to optimize segmentation, targeting, and content strategies
ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities associated with this role, and candidates should be prepared to discuss their relevant experience and skills during the interview process.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for OUTRIGGER?
- What are the key priorities for this role in the first 90 days?
- How does OUTRIGGER support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
- How does OUTRIGGER ensure compliance with data protection requirements and industry standards?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide insight into the company's culture, expectations, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching OUTRIGGER's brand, values, and the specific requirements of the role
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
