CRM & Email Marketing Manager
Ruby Labs
Full-time
Remote
Worldwide
📌 Core Information
- Job Title: CRM & Email Marketing Manager
- Company: Ruby Labs
- Location: Remote (CET ±4 hours)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across multiple brands.
- Improving user engagement and retention through lifecycle flows and automation.
- Enhancing email performance through A/B testing and advanced segmentation.
- Collaborating with cross-functional teams to align on priorities and goals.
- Monitoring and analyzing email KPIs to ensure data accuracy and continuous improvement.
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively with remote teams.
📋 Key Responsibilities
- Email Marketing Strategy: Lead and execute email marketing strategies across all Ruby Labs brands.
- Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.
- A/B Testing: Implement and optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
- Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.
- Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.
- Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.
- Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
- Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
- Tool Ownership: Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.
ASSUMPTION: This role involves a high degree of technical proficiency and requires a strong understanding of email marketing best practices.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
- Required Skills:
- Proven experience with Customer.io and Mixpanel.
- Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
- Excellent copywriting and communication skills in English.
- Strong analytical skills and experience using data to improve email performance.
- High level of operational excellence with a focus on data accuracy and flawless execution.
- Preferred Skills:
- Experience working with subscription-based, mobile, or digital consumer products.
ASSUMPTION: Candidates with experience in subscription-based or mobile products may have a competitive edge in this role.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (Based on market research for mid-level marketing roles in remote-friendly companies)
- Benefits:
- Remote Work Environment
- Unlimited PTO
- Paid National Holidays
- Company-provided MacBook
- Flexible Independent Contractor Agreement
- Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market data for similar roles in remote-friendly companies. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Media
- Company Size: 11-50 employees
- Founded: 2018
- Company Description: Ruby Labs is a leading tech company that creates innovative consumer products across the health, education, and entertainment sectors. They aim to build a world-class tech company that develops category-leading products used by millions of users worldwide.
- Company Specialties: Consumer products, technology, marketing, and innovation.
ASSUMPTION: Working at Ruby Labs offers the opportunity to be part of a fast-growing, innovative company with a strong focus on technology and consumer products.
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: Reports directly to the Marketing Director
- Work Arrangement: Remote (Solely)
- Growth Opportunities:
- Potential to grow into a leadership role as the company expands.
- Opportunities to work on multiple brands and products within the company.
ASSUMPTION: This role offers significant growth potential as the company continues to expand and launch new products.
🌍 Location & Work Environment
- Office Type: Remote (No physical office)
- Office Location(s): N/A
- Geographic Context: CET ±4 hours (Approximately ± 4 hours of Central European Time)
- Work Schedule: Flexible, with core hours during CET business hours
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation of availability during CET business hours.
💼 Interview & Application Insights
- Typical Process: Recruiter screening, task assignment, and final interview.
- Key Assessment Areas: Technical skills, problem-solving, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for the task assignment by demonstrating your understanding of email marketing best practices and data-driven decision-making.
- Research Ruby Labs and their products to show your enthusiasm and understanding of the company.
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and data-driven decision-making.
🛠️ Tools & Technologies
- Customer.io
- Mixpanel
- Apple MacBook
ASSUMPTION: Proficiency in Customer.io and Mixpanel is essential for success in this role. The company-provided MacBook ensures seamless productivity for all employees who need them.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, excellence, and user-centricity.
- Work Style: Independent, self-motivated, and data-driven, with strong communication skills and a focus on results.
- Self-Assessment Questions:
- How do you stay organized and manage your time in a remote work environment?
- Can you provide an example of a time when you used data to improve email performance?
- How do you approach A/B testing and optimization in email marketing?
ASSUMPTION: Candidates who align with Ruby Labs' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- Balancing multiple brands and products may present organizational challenges.
- Ensuring data accuracy and compliance with GDPR and privacy regulations requires a high degree of attention to detail.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a focus on results.
📈 Similar Roles Comparison
- CRM Manager: Focuses on customer relationship management and may have broader responsibilities, including sales and customer support.
- Email Marketing Specialist: Typically has a more narrow focus on email marketing tactics and may not be responsible for strategy or tool ownership.
- Marketing Manager: Oversees all marketing activities and may have broader responsibilities, including branding, advertising, and content marketing.
ASSUMPTION: This role combines elements of CRM management, email marketing specialization, and marketing management, with a focus on email marketing strategy and tool ownership.
📝 Sample Projects
- Developing and executing an email marketing campaign to improve user engagement and retention for a new product launch.
- Implementing A/B testing to optimize open rates and conversion rates for a promotional email series.
- Collaborating with the marketing team to create personalized email content for segmented user groups.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong collaboration and data-driven decision-making in this role.
❓ Key Questions to Ask During Interview
- How does Ruby Labs support the professional development of its employees?
- Can you describe the company's approach to data privacy and compliance?
- How does the Marketing Director provide guidance and support to the email marketing team?
ASSUMPTION: These questions help assess the company culture, data management practices, and the support structure for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for the task assignment by demonstrating your understanding of email marketing best practices and data-driven decision-making.
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions.
- Be prepared to start as soon as possible, as the company is looking to fill this position promptly.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: CRM & Email Marketing Manager
- Company: Ruby Labs
- Location: Remote (CET ±4 hours)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: Mid-level (2-5 years)
- Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across multiple brands.
- Improving user engagement and retention through lifecycle flows and automation.
- Enhancing email performance through A/B testing and advanced segmentation.
- Collaborating with cross-functional teams to align on priorities and goals.
- Monitoring and analyzing email KPIs to ensure data accuracy and continuous improvement.
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong communication skills to work effectively with remote teams.
📋 Key Responsibilities
- Email Marketing Strategy: Lead and execute email marketing strategies across all Ruby Labs brands.
- Lifecycle Flows: Build, improve, and maintain automated email flows to increase user engagement and retention.
- A/B Testing: Implement and optimize A/B tests on subject lines, copy, design, and CTAs to improve open and conversion rates.
- Segmentation: Develop advanced segmentation strategies to deliver personalized, relevant content to users.
- Copy & Content: Collaborate with the marketing team to write, design, and deliver effective email campaigns.
- Performance Analysis: Track and analyze email KPIs, ensuring data accuracy in Customer.io and Mixpanel.
- Deliverability & Reputation: Monitor and improve domain reputation, deliverability, and compliance with GDPR and privacy regulations.
- Stakeholder Collaboration: Work closely with the Marketing Director, Data Analysts, and Managing Directors of each brand to align on email marketing priorities and goals.
- Tool Ownership: Own and manage Customer.io, ensuring optimal plan utilization, technical setup, and cost efficiency.
ASSUMPTION: This role involves a high degree of technical proficiency and requires a strong understanding of email marketing best practices.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Minimum of 3 years of hands-on experience in Email Marketing and Lifecycle Marketing.
- Required Skills:
- Proven experience with Customer.io and Mixpanel.
- Strong background in segmentation, automation, flow building, A/B testing, and email deliverability best practices.
- Excellent copywriting and communication skills in English.
- Strong analytical skills and experience using data to improve email performance.
- High level of operational excellence with a focus on data accuracy and flawless execution.
- Preferred Skills:
- Experience working with subscription-based, mobile, or digital consumer products.
ASSUMPTION: Candidates with experience in subscription-based or mobile products may have a competitive edge in this role.
💰 Compensation & Benefits
- Salary Range: €50,000 - €70,000 per year (Based on market research for mid-level marketing roles in remote-friendly companies)
- Benefits:
- Remote Work Environment
- Unlimited PTO
- Paid National Holidays
- Company-provided MacBook
- Flexible Independent Contractor Agreement
- Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on market data for similar roles in remote-friendly companies. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Media
- Company Size: 11-50 employees
- Founded: 2018
- Company Description: Ruby Labs is a leading tech company that creates innovative consumer products across the health, education, and entertainment sectors. They aim to build a world-class tech company that develops category-leading products used by millions of users worldwide.
- Company Specialties: Consumer products, technology, marketing, and innovation.
ASSUMPTION: Working at Ruby Labs offers the opportunity to be part of a fast-growing, innovative company with a strong focus on technology and consumer products.
📊 Role Analysis
- Career Level: Mid-level marketing professional
- Reporting Structure: Reports directly to the Marketing Director
- Work Arrangement: Remote (Solely)
- Growth Opportunities:
- Potential to grow into a leadership role as the company expands.
- Opportunities to work on multiple brands and products within the company.
ASSUMPTION: This role offers significant growth potential as the company continues to expand and launch new products.
🌍 Location & Work Environment
- Office Type: Remote (No physical office)
- Office Location(s): N/A
- Geographic Context: CET ±4 hours (Approximately ± 4 hours of Central European Time)
- Work Schedule: Flexible, with core hours during CET business hours
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation of availability during CET business hours.
💼 Interview & Application Insights
- Typical Process: Recruiter screening, task assignment, and final interview.
- Key Assessment Areas: Technical skills, problem-solving, communication, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for the task assignment by demonstrating your understanding of email marketing best practices and data-driven decision-making.
- Research Ruby Labs and their products to show your enthusiasm and understanding of the company.
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving and data-driven decision-making.
🛠️ Tools & Technologies
- Customer.io
- Mixpanel
- Apple MacBook
ASSUMPTION: Proficiency in Customer.io and Mixpanel is essential for success in this role. The company-provided MacBook ensures seamless productivity for all employees who need them.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, excellence, and user-centricity.
- Work Style: Independent, self-motivated, and data-driven, with strong communication skills and a focus on results.
- Self-Assessment Questions:
- How do you stay organized and manage your time in a remote work environment?
- Can you provide an example of a time when you used data to improve email performance?
- How do you approach A/B testing and optimization in email marketing?
ASSUMPTION: Candidates who align with Ruby Labs' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills.
- Balancing multiple brands and products may present organizational challenges.
- Ensuring data accuracy and compliance with GDPR and privacy regulations requires a high degree of attention to detail.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a focus on results.
📈 Similar Roles Comparison
- CRM Manager: Focuses on customer relationship management and may have broader responsibilities, including sales and customer support.
- Email Marketing Specialist: Typically has a more narrow focus on email marketing tactics and may not be responsible for strategy or tool ownership.
- Marketing Manager: Oversees all marketing activities and may have broader responsibilities, including branding, advertising, and content marketing.
ASSUMPTION: This role combines elements of CRM management, email marketing specialization, and marketing management, with a focus on email marketing strategy and tool ownership.
📝 Sample Projects
- Developing and executing an email marketing campaign to improve user engagement and retention for a new product launch.
- Implementing A/B testing to optimize open rates and conversion rates for a promotional email series.
- Collaborating with the marketing team to create personalized email content for segmented user groups.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong collaboration and data-driven decision-making in this role.
❓ Key Questions to Ask During Interview
- How does Ruby Labs support the professional development of its employees?
- Can you describe the company's approach to data privacy and compliance?
- How does the Marketing Director provide guidance and support to the email marketing team?
ASSUMPTION: These questions help assess the company culture, data management practices, and the support structure for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: [Application URL]
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare for the task assignment by demonstrating your understanding of email marketing best practices and data-driven decision-making.
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions.
- Be prepared to start as soon as possible, as the company is looking to fill this position promptly.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.