📌 Core Information
🔹 Job Title: CRM Growth Strategist
🔹 Company: TUI
🔹 Location: Stockholm, Sweden
🔹 Job Type: On-site
🔹 Category: Hospitality
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading technology and communication strategies to enhance customer journey and drive business growth
- Focusing on the Nordic market to meet business objectives through smart, measurable solutions
- Collaborating with the CRM Campaign Specialist to enhance audience strategies and segmentation
- Optimizing push notifications to improve customer experience
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of CRM and customer engagement.
📋 Key Responsibilities
✅ Implement and track new CRM features and innovations aligned with TUI's strategy
✅ Drive value for customers and business by ensuring CRM initiatives create results for both parties
✅ Collaborate with the CRM Campaign Specialist to enhance audience strategies, segmentation, and customer dialogues
✅ Develop and optimize app and web push notifications to enhance customer experience
✅ Analyze and optimize customer journeys using a data-insight-action approach
✅ Lead strategic workshops with local and global teams to shape strategies and tactics for customer retention and loyalty
✅ Maximize CRM platform efficiency by collaborating with the CRM Campaign Specialist and driving automation
✅ Document and communicate CRM activities by creating monthly reports and visually engaging presentations
ASSUMPTION: This role requires a high level of independence, strong project management skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Business, Marketing, or a related field
Experience: At least 5 years of experience in CRM, personalized marketing, and omni-channel strategies
Required Skills:
- Excellent written and verbal communication skills in English
- Strong analytical and problem-solving skills
- Experience with the Braze system or other CRM platforms
- Ability to build relationships across teams and influence others
Preferred Skills:
- Fluency in a Nordic language
- Experience with the Braze system
ASSUMPTION: Candidates with a proven track record in CRM and a passion for driving customer engagement are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a CRM Growth Strategist role in Stockholm, the estimated salary range is SEK 600,000 - 800,000 per year.
Benefits:
- Attractive remuneration
- Generous travel benefits
- Extensive health & wellbeing support
- Flexible working
- Access to TUI Learning Hub
- Opportunities to work on global projects
- Involvement in local charity and sustainability initiatives
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: TUI is a leading global travel and leisure experience company, operating in the hospitality industry with a focus on creating memorable experiences for customers.
Company Size: TUI has over 60,000 colleagues worldwide and is one of the world’s leading tourism groups, counting 1,200 travel agencies and online portals, five airlines, over 400 hotels, 16 cruise liners, and digital platforms for tours and activities.
Founded: TUI was founded in 1968 and is headquartered in Hannover, Germany.
Company Description:
- TUI believes in the power of travel to broaden horizons for both customers and employees
- The company offers a wide range of travel experiences, including holidays, flights, hotels, cruises, and activities
- TUI is committed to sustainable tourism and has projects in over 30 countries worldwide through the TUI Care Foundation
Company Specialties:
- TUI Cruises
- TUI.com
- Hapag Lloyd Cruises
- TUI Care Foundation
- Travel.me
- GoTUI.com
- TUI BLUE
- ROBINSON Club
- TUI MAGIC LIFE
- TUI Cars
- TUI SENSATORI
- TUI Foundation
- TUI policyLOUNGE
- TUI Musement
- Hotels & Resort
- Airlines
- Cruises
Company Website: http://www.tuigroup.com
ASSUMPTION: TUI's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior specialist level, requiring a high degree of expertise in CRM and customer engagement.
Reporting Structure: The CRM Growth Strategist will report directly to the CRM Manager and collaborate closely with the CRM Campaign Specialist.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the CRM team
- Opportunities to work on global projects and gain international experience
- Access to TUI Learning Hub for professional development
ASSUMPTION: This role offers a clear path for career progression within the CRM team and the broader TUI organization.
🌍 Location & Work Environment
Office Type: TUI's Stockholm office is a modern, collaborative workspace with a dynamic working environment.
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 960,000 people
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Stockholm offers a high quality of life, with a strong economy, excellent education, and healthcare systems
Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The dynamic work environment and flexible work arrangements at TUI's Stockholm office contribute to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CRM Manager and CRM Campaign Specialist
- Final interview with the CRM Director
Key Assessment Areas:
- CRM expertise and strategic thinking
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with TUI's values
Application Tips:
- Tailor your resume and cover letter to highlight your CRM experience and strategic approach
- Prepare examples of CRM initiatives you've led and their outcomes
- Research TUI's CRM strategy and be ready to discuss how you can contribute to its success
ATS Keywords: CRM, Growth Strategy, Customer Engagement, Customer Journey, CRM Platform, Braze, Strategic Development, Cross-functional Collaboration, Data Analysis, Customer Retention
ASSUMPTION: TUI's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Braze CRM platform
- Microsoft Office Suite
- Data visualization tools (e.g., Power BI, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the Braze platform and other CRM tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for travel and creating memorable experiences
- Collaboration and teamwork
- Innovation and continuous improvement
- Sustainability and responsibility
- Diversity, equity, and inclusion
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- Do you have a proven track record of driving customer engagement and retention through CRM strategies?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, team-focused work environment?
ASSUMPTION: TUI values candidates who are passionate about travel, customer-focused, and committed to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with day-to-day operational tasks
- Working with a diverse range of stakeholders, including local and global teams
- Adapting to changes in the CRM landscape and customer behavior
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other CRM roles, this position has a stronger focus on strategic development and cross-functional collaboration
- In the hospitality industry, CRM roles often prioritize customer engagement and retention to drive business growth
- Career progression in CRM typically involves moving into management or specialist roles with broader responsibilities
ASSUMPTION: This role offers a unique blend of strategic development and cross-functional collaboration, setting it apart from similar CRM positions in the hospitality industry.
📝 Sample Projects
- Developing and implementing a new customer segmentation strategy to improve engagement and retention
- Optimizing push notification campaigns to increase open rates and conversions
- Analyzing customer journey data to identify pain points and opportunities for improvement
ASSUMPTION: These sample projects illustrate the strategic and analytical aspects of the CRM Growth Strategist role, focusing on driving customer engagement and retention.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the CRM department and the broader TUI organization?
- What are the most significant challenges facing the CRM team, and how can this role help address them?
- How does TUI support the professional development and growth of its CRM team members?
- What is the company's long-term vision for the CRM team, and how does this role contribute to that vision?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role's responsibilities and the company's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your CRM experience and strategic approach
- Prepare examples of CRM initiatives you've led and their outcomes
- Research TUI's CRM strategy and be ready to discuss how you can contribute to its success
- Follow up with the HR department one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
