CRM & Lifecycle Marketing Manager

📌 Core Information

🔹 Job Title: CRM & Lifecycle Marketing Manager

🔹 Company: PDI Technologies

🔹 Location: Alpharetta, GA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (on-site required)

🚀 Job Overview

Key aspects of this role include:

• Driving consumer marketing initiatives for GasBuddy, a leading mobile app with over 100M+ downloads
• Owning calendar and promotional planning, ensuring team collaboration for strategic alignment with business objectives and seasonal opportunities
• Overseeing execution of comprehensive CRM campaigns across email, push notifications, in-app messaging, and app inbox channels to drive user engagement and retention
• Managing promotional campaigns from conception to completion, coordinating with creative, product, and analytics teams to deliver impactful consumer experiences
• Implementing automated lifecycle marketing programs that nurture users through key stages of their GasBuddy journey

ASSUMPTION: This role requires a strategic and consumer-focused marketing professional with experience in mobile app environments to drive engagement and retention for GasBuddy's user base.

📋 Key Responsibilities

✅ Own calendar and promotional planning for consumer marketing initiatives, ensuring team collaboration for strategic alignment with business objectives and seasonal opportunities

✅ Oversee execution of comprehensive CRM campaigns across email, push notifications, in-app messaging, and app inbox channels to drive user engagement and retention

✅ Manage promotional campaigns from conception to completion, coordinating with creative, product, and analytics teams to deliver impactful consumer experiences

✅ Implement automated lifecycle marketing programs that nurture users through key stages of their GasBuddy journey

✅ Design and develop multi-channel, multi-touch communication journeys that orchestrate seamless consumer experiences across email and mobile app messaging channels

✅ Implement and optimize sophisticated segmentation strategies based on app behavior, engagement patterns, and lifecycle stages to deliver personalized experiences

✅ Implement and optimize business rules for automated messaging orchestration that delivers relevant content at optimal touchpoints

✅ Analyze consumer data and performance metrics to continuously optimize campaign effectiveness and journey performance

✅ Manage strategic partnerships that enhance the consumer experience and drive mutual value for GasBuddy and partner brands

✅ Contribute to cross-functional projects collaborating with Product, Analytics, Marketing Operations, and external partners to ensure seamless execution

✅ Champion consumer-centric initiatives across the organization, ensuring consistent messaging and experience across all touchpoints

✅ A/B test messaging, timing, and channel strategies to maximize engagement rates and conversion performance

✅ Partner with analytics teams to enhance customer segmentation models and lifecycle scoring capabilities

✅ Monitor campaign performance and provide actionable insights to stakeholders

ASSUMPTION: This role requires a strong understanding of consumer behavior, data analysis, and campaign optimization to drive successful lifecycle marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Information Technology, related field, or equivalent experience.

Experience: 3+ years of consumer marketing experience in mobile app environments with hands-on CRM campaign management

Required Skills:

• Proven experience with multi-channel consumer lifecycle marketing including email, push notifications, and in-app messaging
• Strong project management skills with ability to coordinate complex, multi-channel campaigns and cross-functional initiatives
• Experience with consumer journey mapping and creating automated messaging workflows
• Background in consumer-facing mobile applications or consumer technology companies
• Proficiency with CRM and marketing automation platforms (Salesforce Marketing and Data Cloud, Braze, Airship, or similar)
• Experience with consumer analytics tools and campaign performance measurement platforms
• Familiarity with mobile attribution and app analytics platforms
• Strong analytical and reporting skills with ability to translate data into actionable consumer insights

Preferred Skills:

• Experience with loyalty marketing programs and retention strategies within a CRM framework
• Familiarity with visualization tools like Power BI or Tableau
• Background in travel, lifestyle, or consumer utility apps
• Experience managing partnerships or vendor relationships in a marketing context

ASSUMPTION: While not explicitly stated, experience with loyalty marketing and partnerships would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the tech sector)

Benefits:

• Competitive salary
• Market-competitive benefits
• Quarterly perks program
• Ample time off
• Hybrid working arrangements
• Continuous learning and professional certifications
• Leadership development opportunities

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (on-site required)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 3-5 years of experience in the tech sector. Actual salary may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, focusing on convenience retail and petroleum wholesale solutions

Company Size: 501-1,000 employees (mid-sized company, offering a mix of startup-like agility and established processes)

Founded: 1985 (over 35 years of experience in the industry)

Company Description:

• PDI Technologies empowers leading convenience retail and petroleum brands with cutting-edge technology solutions
• Offers a global team committed to excellence, collaboration, and driving real impact
• Provides real-time market intelligence via mobile applications, such as GasBuddy, to increase productivity, make informed decisions, and engage faster with customers

Company Specialties:

• Analytics & Insights
• Managed Services
• Digital Transformation
• Cloud & Hosting
• Machine Learning
• Data Science
• Price Optimization
• Market Data
• Forecasting & Planning & Dispatching
• In-Truck Mobility
• Telematics
• Compliance
• Loyalty Programs
• Offers & Promotions
• Strategy & Optimization
• Customer Engagement
• Enterprise Software
• Inventory Management
• Workforce Optimization
• Supplier Management
• Network Management
• Cybersecurity
• and Sustainability

Company Website: pditechnologies.com

ASSUMPTION: PDI Technologies offers a well-rounded benefits program, designed to support and care for employees throughout their life and career, including a competitive salary, market-competitive benefits, and a quarterly perks program.

📊 Role Analysis

Career Level: Mid-level marketing professional, with the opportunity to grow and take on more responsibilities as the company continues to expand

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with cross-functional teams, including Product, Analytics, and Marketing Operations

Work Arrangement: Hybrid work arrangement, with on-site requirements for collaboration and team meetings

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department as the company grows
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Access to continuous learning, professional certifications, and leadership development opportunities

ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and advance within the marketing department as the company continues to expand.

🌍 Location & Work Environment

Office Type: Hybrid work environment, with on-site requirements for collaboration and team meetings

Office Location(s): 11675 Rainwater Dr, Alpharetta, GA 30009, US

Geographic Context:

• Alpharetta, GA is a suburban city located about 25 miles north of Atlanta, offering a mix of urban and suburban living
• The area is known for its high quality of life, with excellent schools, parks, and recreational opportunities
• Alpharetta is home to a thriving tech industry, with many Fortune 500 companies and startups calling the city home

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (on-site required)

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility for employees while maintaining a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to assess cultural fit and basic qualifications
• In-depth behavioral and technical interview with the hiring manager and/or team members to evaluate skills and experience
• Final interview with the Senior Marketing Manager to discuss the role, team dynamics, and company culture

Key Assessment Areas:

• Consumer marketing experience and CRM campaign management
• Project management skills and ability to coordinate cross-functional initiatives
• Consumer journey mapping and automated messaging workflows
• Data analysis and campaign optimization skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your consumer marketing experience, CRM campaign management, and project management skills
• Include specific examples of your experience with consumer journey mapping, automated messaging workflows, and data analysis
• Demonstrate your understanding of the GasBuddy app and its user base in your application materials
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability

ATS Keywords: CRM, lifecycle marketing, consumer marketing, project management, campaign management, consumer journey mapping, data analysis, A/B testing, segmentation, push notifications, in-app messaging, email marketing

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on consumer marketing experience and CRM campaign management. Applicants should tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• CRM and marketing automation platforms (Salesforce Marketing and Data Cloud, Braze, Airship, or similar)
• Consumer analytics tools and campaign performance measurement platforms
• Mobile attribution and app analytics platforms
• Data visualization tools (Power BI, Tableau, or similar)

ASSUMPTION: The specific tools and technologies required for this role may vary, but proficiency with CRM and marketing automation platforms, consumer analytics tools, and data visualization tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Authenticity: Be genuine and true to yourself and the company's mission
• Trust: Foster open and honest communication, and maintain confidentiality when necessary
• Curiosity: Embrace a growth mindset and continuously seek new knowledge and opportunities
• Diversity: Value and celebrate the unique perspectives and experiences of all team members
• Inclusion: Create an environment where everyone feels welcome, respected, and empowered to succeed

Work Style:

• Collaborative: Work closely with cross-functional teams to achieve common goals and drive success
• Agile: Adapt quickly to changing priorities and market conditions
• Data-driven: Make informed decisions based on data analysis and consumer insights
• Consumer-focused: Prioritize the needs and preferences of GasBuddy's user base in all marketing initiatives

Self-Assessment Questions:

• How do your personal values align with PDI Technologies' company values?
• How have you demonstrated a growth mindset and curiosity in your previous roles?
• How have you contributed to a collaborative and inclusive work environment in your past experiences?

ASSUMPTION: PDI Technologies values a diverse and inclusive work environment, with a strong focus on collaboration, agility, data-driven decision-making, and consumer focus.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously, requiring strong project management skills and attention to detail
• Keeping up with the latest trends and best practices in consumer marketing and lifecycle management, necessitating continuous learning and professional development
• Balancing on-site collaboration and remote work in a hybrid work arrangement, requiring strong communication and time management skills
• Navigating a mid-sized company with a mix of startup-like agility and established processes, potentially presenting unique challenges and opportunities

ASSUMPTION: This role presents unique challenges and opportunities, requiring a strong project management skillset, continuous learning, and adaptability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on CRM and lifecycle marketing for a mobile-first platform, requiring specific experience with consumer journey mapping, automated messaging workflows, and data analysis
• Industry-specific context: The convenience retail and petroleum wholesale industry presents unique challenges and opportunities, with a strong focus on data-driven decision-making and consumer engagement
• Career path comparison: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities and advance within the marketing department as the company continues to expand

ASSUMPTION: This role offers unique challenges and opportunities, with a strong focus on CRM and lifecycle marketing for a mobile-first platform, requiring specific experience and skills to succeed in the convenience retail and petroleum wholesale industry.

📝 Sample Projects

• Developing and executing a comprehensive CRM campaign to re-engage lapsed users and drive app re-activation
• Implementing automated lifecycle marketing programs to nurture users through key stages of their GasBuddy journey, from onboarding to retention and advocacy
• Collaborating with cross-functional teams to optimize the user experience and improve app store ratings and reviews

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for success in this role, with a strong focus on CRM and lifecycle marketing, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does PDI Technologies support the growth and development of its marketing professionals, and what opportunities exist for advancement within the department?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does PDI Technologies approach partnerships and collaborations with external vendors and service providers, and what role would I play in managing these relationships?
• What are the most challenging aspects of working in a mid-sized company with a mix of startup-like agility and established processes, and how can I best position myself for success in this environment?

ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their fit for the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your consumer marketing experience, CRM campaign management, and project management skills
• Include specific examples of your experience with consumer journey mapping, automated messaging workflows, and data analysis
• Prepare for behavioral interview questions that assess your problem-solving skills, teamwork, and adaptability
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.