📌 Core Information
🔹 Job Title: Senior Specialist - CRM Marketing Manager 6 month FTC
🔹 Company: On
🔹 Location: Zürich, Switzerland
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing CRM marketing strategies and campaigns
- Analyzing customer data to enhance engagement and drive sales
- Collaborating with cross-functional teams to deliver innovative marketing solutions
- Contributing to the company's mission of igniting the human spirit through movement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in CRM marketing to succeed.
📋 Key Responsibilities
✅ Develop and execute CRM marketing strategies to drive customer engagement and sales
✅ Analyze customer data to gain insights and inform marketing strategies
✅ Collaborate with cross-functional teams to deliver innovative marketing campaigns
✅ Monitor and report on campaign performance using CRM tools
✅ Stay up-to-date with industry trends and best practices in CRM marketing
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently to achieve results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in CRM marketing, with a proven track record of driving customer engagement and sales
Required Skills:
- Proven experience in CRM marketing
- Strong analytical skills
- Excellent communication and collaboration skills
- Fluency in English
- Proficiency in CRM tools (e.g., Salesforce, HubSpot)
Preferred Skills:
- Experience in the retail industry
- Fluency in additional languages
- Experience working in a fast-paced, innovative environment
ASSUMPTION: Candidates with experience in the retail industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 150,000 per year (based on experience level and industry standards for a senior marketing role in Zürich)
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on On products
- Flexible working hours
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a senior marketing role in Zürich. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: On is a premium performance running and outdoor brand, operating in the competitive retail industry
Company Size: On has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2010, with a history of innovation and disruption in the running industry
Company Description:
- On is a design-led company, delivering industry-disrupting premium footwear, apparel, and accessories
- Innovation and experimentation are core values at On, with a focus on continually improving products and processes
- The company operates globally, with hubs in Zurich, Portland, Berlin, Yokohama, Shanghai, and more
Company Specialties:
- Performance Running
- Running
- Footwear
- Apparel
- Accessories
- Innovation
- Design
- Technology
- Sustainability
- Diversity and Inclusion
Company Website: on.com
ASSUMPTION: On's global presence and focus on innovation provide unique opportunities for candidates to grow and make an impact.
📊 Role Analysis
Career Level: Senior Specialist roles typically involve strategic decision-making, team leadership, and cross-functional collaboration
Reporting Structure: This role reports directly to the Head of Marketing, with potential for team leadership responsibilities
Work Arrangement: This is an on-site role, with some flexibility for remote work
Growth Opportunities:
- Potential for team leadership and mentoring opportunities
- Chance to work on global marketing campaigns and initiatives
- possibility to transition to a permanent role after the 6-month contract
ASSUMPTION: The 6-month contract nature of this role may limit long-term growth opportunities, but it provides a unique chance to make a significant impact in a short period.
🌍 Location & Work Environment
Office Type: On's Zurich headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): Förrlibuckstrasse 190, Zurich, 8005, CH
Geographic Context:
- Zürich is a major global city with a vibrant cultural scene and excellent quality of life
- Switzerland is known for its high standard of living, strong economy, and political stability
- The city is home to numerous international companies and organizations
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: Zürich's high cost of living should be considered when evaluating this opportunity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- CRM marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with On's values
Application Tips:
- Highlight your CRM marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of On's mission and values
- Prepare for behavioral and situational interview questions focused on CRM marketing scenarios
ATS Keywords: CRM marketing, customer engagement, sales growth, data analysis, campaign management, cross-functional collaboration, innovation, retail industry
ASSUMPTION: On's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- CRM tools: Salesforce, HubSpot
- Marketing automation tools: Marketo, Adobe Campaign
- Data analysis tools: Tableau, Power BI
- Project management tools: Asana, Trello
ASSUMPTION: Proficiency in CRM tools and marketing automation platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Design
- Performance
- Sustainability
- Diversity and Inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and experimental
- Results-oriented and autonomous
Self-Assessment Questions:
- How have you demonstrated innovation in your previous CRM marketing roles?
- Can you provide an example of a data-driven marketing campaign you've led, and what were the results?
- How do you approach working collaboratively with cross-functional teams to deliver marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong alignment with On's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing a 6-month contract with potential for extension or transition to a permanent role
- Balancing strategic decision-making with day-to-day campaign management responsibilities
- Adapting to a fast-paced, innovative work environment with a strong focus on results
- Working in a competitive retail industry with high expectations for customer engagement and sales growth
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other senior marketing roles, this position is focused specifically on CRM marketing and customer engagement
- In the retail industry, CRM marketing plays a critical role in driving sales and customer loyalty
- This role offers the opportunity to work on global marketing campaigns and initiatives, with potential for team leadership and mentoring responsibilities
ASSUMPTION: Candidates should consider the unique focus on CRM marketing and the global scope of the role when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and sales
- Analyzing customer data to identify trends and inform marketing strategies
- Collaborating with the product team to launch a new product line, including CRM marketing strategies to drive initial sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy?
- What are the key priorities for this role in the first 30 days?
- How does On support the professional development and growth of its employees?
- What are the most significant challenges facing the CRM marketing team currently, and how can this role address them?
- How does On foster a culture of innovation and experimentation in its marketing efforts?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your CRM marketing experience and achievements
- Write a cover letter that demonstrates your understanding of On's mission and values
- Prepare for behavioral and situational interview questions focused on CRM marketing scenarios
- Follow up with the HR team one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
