📌 Core Information
🔹 Job Title: CRM & Marketing Analytics Manager, Senior (NJUS)
🔹 Company: NetJets
🔹 Location: Columbus, Ohio
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and enhancing NetJets' CRM strategy to drive marketing efforts and revenue generation
- Managing a team responsible for CRM platform utilization, audience segmentation, and personalized digital experiences
- Collaborating cross-functionally and cross-company to evaluate requirements, oversee system enhancements, and explore new CRM products
- Ensuring legal compliance in segmentation practices and email activity
- Analyzing broad marketing KPIs and integrating data to optimize strategies and support informed decisions
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of CRM platforms and marketing analytics.
📋 Key Responsibilities
✅ Oversee NetJets' CRM strategy and platform utilization to enhance marketing efforts and revenue generation
✅ Manage a team accountable for audience segmentation, personalized digital experiences, email execution, system updates, compliance, data/analytics, and revenue generation
✅ Collaborate with IT, Product Delivery, Legal, Data Governance, and Sales teams to ensure updates and enhancements support marketing efforts and compliance
✅ Regularly review inbound sales and update dashboards to assist Sales in prospecting efforts
ASSUMPTION: This role involves a mix of strategic planning, team management, cross-functional collaboration, and data analysis to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's in Marketing or Data Analytics
Experience: 6-8 years of experience in CRM, marketing analytics, or a related field
Required Skills:
- Proven experience with Salesforce, Adobe Experience Manager, Adobe Analytics, Tableau, and Robohead
- Strong problem-solving skills and ability to drive process improvements
- Excellent communication and collaboration skills
- Proven ability to manage multiple projects and timelines simultaneously
- Strong work ethic, self-motivation, and detail-oriented mindset
Preferred Skills:
- Experience with social media platforms
- Familiarity with legal compliance in marketing efforts
ASSUMPTION: Candidates with a strong background in CRM, marketing analytics, and team management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Analytics Manager in Columbus, OH)
Benefits:
- Medical, Dental, and Vision benefits
- Healthcare Advocacy
- Employee Assistance Program
- Flexible Spending Accounts
- Health Savings Account with annual employer contribution
- Wellness Programs & Discounts
- Paid Time Off
- Parental Leave of Absence
- Life and Accident Insurance
- Voluntary benefits (financial protection plans)
- 401(k) plan, with 66% of every dollar you contribute matched by NetJets
- Short and Long-Term Disability
- Legal Plan
- Identity Theft Protection Plans
- Pet Insurance
- Family & Caregiving Support
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for the role and team needs)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NetJets is a global private aviation leader, providing the pinnacle of private travel defined by unwavering safety, personalized service, and reliable global access.
Company Size: NetJets has 3,242 employees globally, making it a mid-sized company with a significant presence in the private aviation industry.
Founded: NetJets was founded in 1964 and has since grown to become the world's leading private aviation company.
Company Description:
- NetJets offers a wide range of private aviation services, including fractional aircraft ownership, whole aircraft ownership, and on-demand charter flights
- The company is committed to providing exceptional customer service and safety, with a focus on personalized experiences and global access
- NetJets operates a global fleet of over 700 aircraft and serves customers in more than 170 countries worldwide
Company Specialties:
- Fractional aircraft ownership
- Whole aircraft ownership
- On-demand charter flights
- Private aviation services
- Global access and personalized experiences
Company Website: www.netjets.com
ASSUMPTION: NetJets' size, industry, and global presence offer applicants a unique opportunity to work in a dynamic and growing field with a well-established company.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and oversees a team of marketing analytics professionals
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Marketing department
- Opportunities to expand skills and knowledge in CRM, marketing analytics, and team management
- Chance to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing analytics and team management.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Columbus, Ohio
Geographic Context:
- Columbus is the 14th-largest city in the United States, with a diverse economy and a growing tech industry
- The city offers a high quality of life, with a low cost of living, excellent schools, and a vibrant cultural scene
- Columbus is centrally located, providing easy access to major cities such as New York, Chicago, and Washington D.C.
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for the role and team needs)
ASSUMPTION: Columbus offers a desirable work-life balance, with a reasonable cost of living and a vibrant cultural scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth phone or video interview with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- CRM and marketing analytics expertise
- Team management and leadership skills
- Problem-solving and strategic thinking
- Communication and collaboration skills
- Alignment with NetJets' company culture and values
Application Tips:
- Highlight your relevant experience with CRM platforms, marketing analytics, and team management
- Include specific examples of how you've driven process improvements and enhanced marketing efforts in previous roles
- Tailor your resume and cover letter to emphasize your skills and experiences that match the required qualifications for this role
- Prepare thoughtful questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: CRM, marketing analytics, team management, Salesforce, Adobe Experience Manager, Adobe Analytics, Tableau, Robohead, compliance, data integration, email marketing, audience segmentation, problem-solving, collaboration, project management, detail-oriented, organized, self-motivated
ASSUMPTION: NetJets' application process is designed to assess candidates' skills and cultural fit, with a focus on relevant experience and industry-specific knowledge.
🛠️ Tools & Technologies
- Salesforce
- Adobe Experience Manager
- Adobe Analytics
- Tableau
- Robohead
- Social media platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to NetJets' marketing efforts and CRM strategy.
👔 Cultural Fit Considerations
Company Values:
- Safety: NetJets is committed to the highest standards of safety in all aspects of its operations
- Customer Focus: NetJets prioritizes personalized experiences and exceptional customer service
- Integrity: NetJets upholds the highest ethical standards in all its business practices
- Excellence: NetJets strives for excellence in all aspects of its operations and continuously seeks to improve
Work Style:
- Collaborative: NetJets encourages cross-functional collaboration and teamwork to drive success
- Dynamic: NetJets operates in a fast-paced and ever-changing industry, requiring adaptability and flexibility
- Performance-driven: NetJets focuses on results and continuous improvement
Self-Assessment Questions:
- How do you ensure the safety and security of customer data in your marketing efforts?
- Can you provide an example of a time when you went above and beyond to deliver an exceptional customer experience?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: NetJets' company culture emphasizes safety, customer focus, integrity, and excellence, with a collaborative, dynamic, and performance-driven work style.
⚠️ Potential Challenges
- Managing a team with varying levels of experience and expertise
- Balancing multiple projects and priorities simultaneously
- Navigating a complex and ever-changing CRM landscape
- Ensuring compliance with legal regulations and industry standards
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to overcome successfully.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a greater emphasis on team management and CRM strategy
- Industry-specific context: NetJets' focus on private aviation requires an understanding of high-net-worth individuals and their unique preferences
- Career path comparison: This role offers a clear path to advancement within the Marketing department and the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the marketing analytics field.
📝 Sample Projects
- Developing and implementing a new CRM strategy to enhance marketing efforts and drive revenue growth
- Managing a team to execute a large-scale email marketing campaign, resulting in a 25% increase in open rates and a 15% increase in click-through rates
- Collaborating with IT and Product Delivery teams to update Salesforce and Marketing Cloud, leading to a 30% improvement in team efficiency
ASSUMPTION: These sample projects demonstrate the strategic, team-oriented, and collaborative nature of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department?
- How does NetJets support the professional development and growth of its employees?
- What are the biggest challenges facing the Marketing department in the next 1-2 years, and how can this role help address them?
- How does NetJets approach work-life balance, and what resources are available to support employees' well-being?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with CRM platforms, marketing analytics, and team management
- Write a cover letter emphasizing your skills and experiences that match the required qualifications for this role
- Prepare for the interview by researching NetJets' company culture, values, and recent news
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
