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CRM Marketing Automation Specialist

MOO
Full-time
On-site
London, London, City of, United Kingdom

πŸ“Œ Core Information

πŸ”Ή Job Title: CRM Marketing Automation Specialist

πŸ”Ή Company: MOO

πŸ”Ή Location: London, United Kingdom (Hybrid)

πŸ”Ή Job Type: Perm - Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 8, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Hybrid (London office)

πŸš€ Job Overview

Key aspects of this role include:

  • Executing marketing email strategy for MOO customers
  • Collaborating cross-functionally with various teams
  • Analyzing campaign results and providing insights
  • Optimizing messaging and segment strategy

ASSUMPTION: This role requires a proactive self-starter with strong communication skills and experience in email marketing to succeed.

πŸ“‹ Key Responsibilities

βœ… Execute the marketing email strategy for MOO customers through the full production process, including planning, creating campaigns, and measuring results.

βœ… Maintain productive cross-functional relationships and provide insightful analysis to inform future strategies.

βœ… Aid in the development of the customer marketing calendar and forecasting performance based on past campaign results.

βœ… Study key variables that impact email and returning customer performance to optimize messaging and segment strategy.

βœ… Suggest testing strategies that drive increased conversion, engagement, and lifetime value.

βœ… Assist in related CRM operational efforts, including copy translations and maintaining functionality of marketing automation software.

ASSUMPTION: This role involves managing multiple priorities and working efficiently with key stakeholders to deliver remarkable experiences for customers.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Previous experience in a marketing role at entry or mid-level

Required Skills:

  • Proven experience in email marketing and executing insights-driven marketing campaigns
  • Strong stakeholder management experience and a desire to collaborate cross-functionally
  • Excellent oral and written communication skills
  • Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
  • Detail-oriented with a high degree of organization and accuracy
  • Experience using BRAZE (Desirable) or another major marketing automation provider

Preferred Skills:

  • Some HTML experience, able to identify coding issues that may cause rendering problems in emails
  • Experience using Braze marketing automation platform

ASSUMPTION: The ideal candidate will have a strong understanding of email marketing and the ability to work efficiently with various teams to deliver remarkable customer experiences.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (Based on experience level and industry standards for entry-level marketing roles in London)

Benefits:

  • 25 Days Holiday
  • Matched Pension Scheme
  • Share Option Scheme
  • Paid Parental Leave
  • Private Healthcare
  • Life Insurance
  • Season Ticket Loan
  • Cycle to Work Scheme
  • Flexible Work Schedules
  • Hybrid Working
  • Work From Anywhere Program

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MOO operates in the design and technology sector, focusing on print and digital products for businesses of all sizes.

Company Size: MOO has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: MOO was founded in 2006, with headquarters in London, United Kingdom.

Company Description:

  • MOO set out to shake up the world of print back in 2006 and has since grown into a global team creating print and digital products for companies of all sizes.
  • The company's mission is to make great design accessible, sustainable, and beneficial for every business.
  • MOO offers a range of products, including business cards, postcards, digital print, and branded merchandise, with a focus on exceptional quality and customer experience.

Company Specialties:

  • Print and digital products
  • Branded merchandise
  • Customer experience
  • Design services
  • Business services

Company Website: http://www.moo.com

ASSUMPTION: MOO's focus on great design and customer experience creates an environment where applicants should emphasize their creativity and customer-centric mindset.

πŸ“Š Role Analysis

Career Level: This role is suitable for entry-level or mid-level marketing professionals looking to gain experience in CRM marketing automation and email marketing.

Reporting Structure: The CRM Marketing Automation Specialist will report directly to the CRM Marketing Manager and work closely with marketing, e-commerce, customer services, and creative teams.

Work Arrangement: This role is based in London, United Kingdom, with a hybrid work arrangement (2-3 days per week in the office).

Growth Opportunities:

  • Expanding skills in CRM marketing automation and email marketing
  • Gaining experience working with cross-functional teams
  • Potential career progression into senior marketing roles within the company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: MOO's global headquarters is located in London, United Kingdom, with additional premises in Dagenham, Boston (MA, USA), East Providence (RI, USA), and Denver (CO, USA).

Office Location(s): 14 Blackstone Valley Place, Lincoln, RI 02896, US; 3000 Lawrence St, Suit 143, Denver, Colorado 80205, US; 56 Wareham St, 3rd Floor, Boston, Massachusetts 02118, US; Thames Gateway Park Chequers Lane, Unit 12, Dagenham, Essex Essex, RM9 6FB, GB

Geographic Context:

  • London, United Kingdom: A vibrant, multicultural city with a thriving business environment
  • United States: MOO's US offices are located in Boston, MA, East Providence, RI, and Denver, CO, offering opportunities to work in different regions within the country

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)

ASSUMPTION: Applicants should be comfortable working in a hybrid environment, balancing remote work and on-site collaboration with team members.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or case study presentation
  • Final interview with the CRM Marketing Manager and relevant team members

Key Assessment Areas:

  • Email marketing expertise and campaign development
  • Data analysis and interpretation skills
  • Cross-functional collaboration and stakeholder management
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
  • Provide specific examples of successful email marketing campaigns you've worked on and the results you achieved
  • Demonstrate your understanding of CRM marketing automation and its role in driving customer engagement and lifetime value

ATS Keywords: Email marketing, CRM, marketing automation, customer engagement, campaign development, data analysis, stakeholder management

ASSUMPTION: Applicants should emphasize their email marketing experience and relevant skills throughout their application materials.

πŸ› οΈ Tools & Technologies

  • BRAZE (or another major marketing automation provider)
  • Tableau
  • Google Analytics
  • HTML (desirable)

ASSUMPTION: Familiarity with BRAZE or another major marketing automation provider is essential for this role, while HTML experience is desirable but not required.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Great design
  • Customer focus
  • Collaboration
  • Innovation
  • Sustainability

Work Style:

  • Creative and innovative
  • Customer-centric
  • Collaborative and cross-functional
  • Data-driven and analytical
  • Adaptable and proactive

Self-Assessment Questions:

  • Do you have a strong understanding of email marketing and CRM marketing automation?
  • Are you comfortable working with cross-functional teams and managing stakeholder expectations?
  • Can you analyze campaign results and provide insightful engagement and revenue analysis?
  • Do you have a creative and innovative mindset, with a focus on delivering remarkable customer experiences?

ASSUMPTION: Applicants should assess their fit with MOO's company values and work style, ensuring they align with the company's focus on great design, customer focus, and collaboration.

⚠️ Potential Challenges

  • Managing multiple priorities and working efficiently with key stakeholders
  • Adapting to a hybrid work environment and balancing remote work with on-site collaboration
  • Keeping up with industry best practices and developing technology in the email marketing field
  • Maintaining a high degree of organization and accuracy in a fast-paced, dynamic work environment

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a hybrid work environment, and maintain a high degree of organization and accuracy in their role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing roles in its focus on CRM marketing automation and email marketing, requiring a strong understanding of customer engagement and lifetime value
  • Industry-specific context: The print and digital products industry is competitive, with a focus on exceptional quality and customer experience
  • Career path comparison: This role offers opportunities for professional growth and development within the marketing field, with potential progression into senior marketing roles within the company

ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from other marketing positions, as well as the industry-specific context and career path opportunities.

πŸ“ Sample Projects

  • Developing and executing a targeted email marketing campaign to drive customer engagement and lifetime value
  • Analyzing campaign results and providing insightful engagement and revenue analysis to inform future strategies
  • Optimizing messaging and segment strategy to improve email marketing performance and customer retention

ASSUMPTION: Applicants should be prepared to provide specific examples of successful email marketing campaigns they've worked on and the results they achieved.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within the company, such as marketing, e-commerce, customer services, and creative teams?
  • What are the most significant challenges facing the CRM marketing team, and how can this role help address them?
  • How does MOO support the professional growth and development of its employees in this role?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Applicants should ask thoughtful, relevant questions to demonstrate their interest in the role and understanding of the company's goals and challenges.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
  • Prepare for your interview by researching MOO's company values, work style, and the challenges facing the CRM marketing team
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.