📌 Core Information
🔹 Job Title: CRM Marketing Automation Specialist
🔹 Company: MOO
🔹 Location: London, United Kingdom (Hybrid)
🔹 Job Type: Perm - Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (London office)
🚀 Job Overview
Key aspects of this role include:
- Executing marketing email strategy for MOO customers
- Collaborating cross-functionally with various teams
- Analyzing campaign results and providing insights
- Optimizing messaging and segment strategy
ASSUMPTION: This role requires a proactive self-starter with strong communication skills and experience in email marketing to succeed.
📋 Key Responsibilities
✅ Execute the marketing email strategy for MOO customers through the full production process, including planning, creating campaigns, and measuring results.
✅ Maintain productive cross-functional relationships and provide insightful analysis to inform future strategies.
✅ Aid in the development of the customer marketing calendar and forecasting performance based on past campaign results.
✅ Study key variables that impact email and returning customer performance to optimize messaging and segment strategy.
✅ Suggest testing strategies that drive increased conversion, engagement, and lifetime value.
✅ Assist in related CRM operational efforts, including copy translations and maintaining functionality of marketing automation software.
ASSUMPTION: This role involves managing multiple priorities and working efficiently with key stakeholders to deliver remarkable experiences for customers.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Previous experience in a marketing role at entry or mid-level
Required Skills:
- Proven experience in email marketing and executing insights-driven marketing campaigns
- Strong stakeholder management experience and a desire to collaborate cross-functionally
- Excellent oral and written communication skills
- Experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
- Detail-oriented with a high degree of organization and accuracy
- Experience using BRAZE (Desirable) or another major marketing automation provider
Preferred Skills:
- Some HTML experience, able to identify coding issues that may cause rendering problems in emails
- Experience using Braze marketing automation platform
ASSUMPTION: The ideal candidate will have a strong understanding of email marketing and the ability to work efficiently with various teams to deliver remarkable customer experiences.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Based on experience level and industry standards for entry-level marketing roles in London)
Benefits:
- 25 Days Holiday
- Matched Pension Scheme
- Share Option Scheme
- Paid Parental Leave
- Private Healthcare
- Life Insurance
- Season Ticket Loan
- Cycle to Work Scheme
- Flexible Work Schedules
- Hybrid Working
- Work From Anywhere Program
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: MOO operates in the design and technology sector, focusing on print and digital products for businesses of all sizes.
Company Size: MOO has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: MOO was founded in 2006, with headquarters in London, United Kingdom.
Company Description:
- MOO set out to shake up the world of print back in 2006 and has since grown into a global team creating print and digital products for companies of all sizes.
- The company's mission is to make great design accessible, sustainable, and beneficial for every business.
- MOO offers a range of products, including business cards, postcards, digital print, and branded merchandise, with a focus on exceptional quality and customer experience.
Company Specialties:
- Print and digital products
- Branded merchandise
- Customer experience
- Design services
- Business services
Company Website: http://www.moo.com
ASSUMPTION: MOO's focus on great design and customer experience creates an environment where applicants should emphasize their creativity and customer-centric mindset.
📊 Role Analysis
Career Level: This role is suitable for entry-level or mid-level marketing professionals looking to gain experience in CRM marketing automation and email marketing.
Reporting Structure: The CRM Marketing Automation Specialist will report directly to the CRM Marketing Manager and work closely with marketing, e-commerce, customer services, and creative teams.
Work Arrangement: This role is based in London, United Kingdom, with a hybrid work arrangement (2-3 days per week in the office).
Growth Opportunities:
- Expanding skills in CRM marketing automation and email marketing
- Gaining experience working with cross-functional teams
- Potential career progression into senior marketing roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: MOO's global headquarters is located in London, United Kingdom, with additional premises in Dagenham, Boston (MA, USA), East Providence (RI, USA), and Denver (CO, USA).
Office Location(s): 14 Blackstone Valley Place, Lincoln, RI 02896, US; 3000 Lawrence St, Suit 143, Denver, Colorado 80205, US; 56 Wareham St, 3rd Floor, Boston, Massachusetts 02118, US; Thames Gateway Park Chequers Lane, Unit 12, Dagenham, Essex Essex, RM9 6FB, GB
Geographic Context:
- London, United Kingdom: A vibrant, multicultural city with a thriving business environment
- United States: MOO's US offices are located in Boston, MA, East Providence, RI, and Denver, CO, offering opportunities to work in different regions within the country
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: Applicants should be comfortable working in a hybrid environment, balancing remote work and on-site collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the CRM Marketing Manager and relevant team members
Key Assessment Areas:
- Email marketing expertise and campaign development
- Data analysis and interpretation skills
- Cross-functional collaboration and stakeholder management
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Provide specific examples of successful email marketing campaigns you've worked on and the results you achieved
- Demonstrate your understanding of CRM marketing automation and its role in driving customer engagement and lifetime value
ATS Keywords: Email marketing, CRM, marketing automation, customer engagement, campaign development, data analysis, stakeholder management
ASSUMPTION: Applicants should emphasize their email marketing experience and relevant skills throughout their application materials.
🛠️ Tools & Technologies
- BRAZE (or another major marketing automation provider)
- Tableau
- Google Analytics
- HTML (desirable)
ASSUMPTION: Familiarity with BRAZE or another major marketing automation provider is essential for this role, while HTML experience is desirable but not required.
👔 Cultural Fit Considerations
Company Values:
- Great design
- Customer focus
- Collaboration
- Innovation
- Sustainability
Work Style:
- Creative and innovative
- Customer-centric
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and proactive
Self-Assessment Questions:
- Do you have a strong understanding of email marketing and CRM marketing automation?
- Are you comfortable working with cross-functional teams and managing stakeholder expectations?
- Can you analyze campaign results and provide insightful engagement and revenue analysis?
- Do you have a creative and innovative mindset, with a focus on delivering remarkable customer experiences?
ASSUMPTION: Applicants should assess their fit with MOO's company values and work style, ensuring they align with the company's focus on great design, customer focus, and collaboration.
⚠️ Potential Challenges
- Managing multiple priorities and working efficiently with key stakeholders
- Adapting to a hybrid work environment and balancing remote work with on-site collaboration
- Keeping up with industry best practices and developing technology in the email marketing field
- Maintaining a high degree of organization and accuracy in a fast-paced, dynamic work environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to a hybrid work environment, and maintain a high degree of organization and accuracy in their role.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on CRM marketing automation and email marketing, requiring a strong understanding of customer engagement and lifetime value
- Industry-specific context: The print and digital products industry is competitive, with a focus on exceptional quality and customer experience
- Career path comparison: This role offers opportunities for professional growth and development within the marketing field, with potential progression into senior marketing roles within the company
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from other marketing positions, as well as the industry-specific context and career path opportunities.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer engagement and lifetime value
- Analyzing campaign results and providing insightful engagement and revenue analysis to inform future strategies
- Optimizing messaging and segment strategy to improve email marketing performance and customer retention
ASSUMPTION: Applicants should be prepared to provide specific examples of successful email marketing campaigns they've worked on and the results they achieved.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the company, such as marketing, e-commerce, customer services, and creative teams?
- What are the most significant challenges facing the CRM marketing team, and how can this role help address them?
- How does MOO support the professional growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Applicants should ask thoughtful, relevant questions to demonstrate their interest in the role and understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your email marketing experience and relevant skills
- Prepare for your interview by researching MOO's company values, work style, and the challenges facing the CRM marketing team
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
