CRM & Marketing Automation Specialist

📌 Core Information

🔹 Job Title: CRM & Marketing Automation Specialist

🔹 Company: Just Eat Takeaway.com

🔹 Location: Tel Aviv, Israel

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• End-to-end campaign ownership, from ideation to performance analysis
• Lifecycle management, designing and optimizing automated customer journeys
• Data-driven insights, uncovering trends and behaviors to improve engagement
• Cross-team collaboration, working with Product, BI, and global CRM teams
• CRM campaign management, supporting both B2B and B2C campaigns
• Continuous improvement, analyzing campaign performance and iterating for better results

ASSUMPTION: This role requires a balance of creative thinking, data analysis, and cross-functional collaboration. The ideal candidate will have a strong background in marketing automation and CRM, with a proven track record of driving customer engagement and loyalty.

📋 Key Responsibilities

✅ End-to-end campaign ownership, including ideation, segmentation, execution, and performance analysis

✅ Lifecycle management, designing, building, and optimizing automated customer journeys using platforms like Salesforce Marketing Cloud and Intercom

✅ Data-driven insights, monitoring and analyzing customer data to uncover trends, behaviors, and opportunities for improving customer engagement, loyalty, and retention

✅ Cross-team collaboration, working closely with Product, BI, and global CRM teams to define business requirements, ensure seamless CRM system integration, and align with overall marketing goals

✅ CRM campaign management, supporting the development and execution of both B2B and B2C campaigns, ensuring accurate targeting, timely delivery, and precise measurement of results

✅ Continuous improvement, analyzing campaign performance, generating actionable insights, and iterating to drive improvements in efficiency and effectiveness

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data analysis. The ideal candidate will be comfortable working independently and in a team environment, with a strong attention to detail and a focus on driving results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in marketing automation, CRM, or a related field, with hands-on experience in tools like Salesforce Marketing Cloud and Intercom

Required Skills:

• Proficient in designing automated workflows, customer segmentation, and data integration
• Strong analytical mindset, with experience in campaign performance reporting and visualization tools
• Excellent communication skills, both written and verbal, to convey ideas effectively and align stakeholders
• Highly organized, with a knack for managing multiple projects and deadlines simultaneously
• Proactive problem-solver, thriving in a fast-paced, dynamic environment

Preferred Skills:

• Familiarity with SQL, HTML, or scripting
• Experience working with cross-functional teams in a global organization
• Bilingual or multilingual skills

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills and qualifications for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪250,000 - ₪350,000 per year, based on industry standards for a mid-senior level marketing automation specialist in Tel Aviv. This estimate takes into account the company size, location, and experience level required for the role.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Generous vacation and time-off policies
• Employee discounts and perks, including free food and drink allowances
• Opportunities for professional development and growth

Working Hours: Full-time, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation. The benefits package is subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Just Eat Takeaway.com operates in the online food delivery market, connecting consumers with restaurants through its global platform. The company is a leading player in the industry, with a strong presence in 17 countries.

Company Size: Just Eat Takeaway.com is a large organization, with over 10,000 employees worldwide. This size offers opportunities for career growth and development, as well as a diverse and inclusive work environment.

Founded: Just Eat Takeaway.com was founded in 2000 and has since grown into a global leader in the online food delivery market. The company's history is marked by innovation, expansion, and strategic acquisitions.

Company Description:

• Just Eat Takeaway.com is a leading global online food delivery marketplace, connecting millions of active customers with hundreds of thousands of connected partners in countries across the globe.
• The company's mission is to empower every food moment around the world, whether it's through customer service, coding, or couriers.
• Just Eat Takeaway.com fosters a fun, fast-paced, and supportive work environment, where employees can be themselves and grow both personally and professionally.

Company Specialties:

• Online food delivery
• Food technology
• Product development
• Marketing
• E-commerce
• Customer service
• Business development
• Graduate schemes and apprenticeships
• Driver recruitment and management

Company Website: careers.justeattakeaway.com

ASSUMPTION: Just Eat Takeaway.com's large size and global presence offer numerous opportunities for career growth and development. The company's focus on innovation and customer-centric approach make it an attractive place to work for marketing professionals.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in marketing automation and CRM, as well as proven experience driving customer engagement and loyalty.

Reporting Structure: The CRM & Marketing Automation Specialist will report directly to the Head of CRM and work closely with various teams, including Product, BI, and global CRM teams.

Work Arrangement: This role is on-site, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). However, the company offers flexible work arrangements, including remote work and part-time options, depending on the role and team requirements.

Growth Opportunities:

• Advancement to a senior or management role within the CRM or marketing teams
• Expansion into other areas of the business, such as product development or business strategy
• International relocation opportunities, as the company has a strong global presence

ASSUMPTION: This role offers significant growth potential, both within the CRM and marketing teams and across the broader organization. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Just Eat Takeaway.com's Tel Aviv office is a modern, collaborative workspace, designed to foster creativity and productivity.

Office Location(s): The company's main office in Tel Aviv is located at Derech Menahem Begin 144, Tel Aviv, 6492124, Israel.

Geographic Context:

• Tel Aviv is the second-largest city in Israel, with a population of over 450,000 people.
• The city is known for its vibrant culture, diverse neighborhoods, and bustling food scene.
• Tel Aviv is also a major tech hub, with a thriving startup ecosystem and numerous multinational corporations.

Work Schedule: Full-time, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday). However, the company offers flexible work arrangements, including remote work and part-time options, depending on the role and team requirements.

ASSUMPTION: Just Eat Takeaway.com's Tel Aviv office offers a dynamic, multicultural work environment, with ample opportunities for professional growth and development. The city's vibrant culture and thriving tech scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills and experience in marketing automation and CRM
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Problem-solving and critical thinking skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing automation and CRM best practices
• Showcase your ability to analyze data and generate actionable insights
• Prepare questions to ask the interviewer about the role, team, and company
• Follow up after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: CRM, marketing automation, Salesforce Marketing Cloud, Intercom, customer lifecycle, customer engagement, campaign management, data analysis, collaboration, problem-solving

ASSUMPTION: Just Eat Takeaway.com's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The ideal candidate will be proactive, engaging, and eager to contribute to the team's success.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Intercom
• SQL
• HTML
• Campaign performance reporting and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Innovative: Embracing change and continuous improvement
• Collaborative: Working together to achieve common goals
• Empowering: Encouraging growth and development for all employees

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Data-driven, with a strong emphasis on analysis and insights
• Collaborative, with a focus on cross-functional teamwork and communication
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities

Self-Assessment Questions:

• How do you ensure that your marketing campaigns are customer-centric and tailored to individual preferences?
• Can you describe a time when you identified a trend or opportunity in customer data and used it to drive improved engagement or loyalty?
• How do you approach working with cross-functional teams to ensure seamless CRM system integration and alignment with overall marketing goals?

ASSUMPTION: Just Eat Takeaway.com's culture is dynamic, collaborative, and data-driven, with a strong focus on customer-centricity and continuous improvement. The ideal candidate will be proactive, innovative, and eager to contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and time management
• Working in a fast-paced, dynamic environment, with a need for adaptability and flexibility
• Navigating a large, global organization, with a diverse range of teams and stakeholders
• Dealing with complex data sets and analytical tools, requiring strong technical skills and a willingness to learn

ASSUMPTION: The ideal candidate will be proactive, adaptable, and eager to take on new challenges and responsibilities, with a strong focus on driving results and continuous improvement.

📈 Similar Roles Comparison

• Compared to other marketing automation and CRM roles, this position offers a unique blend of strategic planning, tactical execution, and data analysis, with a strong focus on driving customer engagement and loyalty
• Just Eat Takeaway.com's global presence and large customer base provide ample opportunities for campaign optimization and growth
• This role offers significant growth potential, both within the CRM and marketing teams and across the broader organization

ASSUMPTION: This role is well-suited for marketing professionals with a strong background in marketing automation and CRM, as well as a proven track record of driving customer engagement and loyalty. The ideal candidate will be proactive, ambitious, and eager to take on new challenges and responsibilities.

📝 Sample Projects

• Designing and implementing a new customer segmentation strategy to improve campaign targeting and personalization
• Optimizing customer lifecycle journeys to reduce churn and improve retention rates
• Analyzing campaign performance data to identify trends and opportunities for improvement, and implementing data-driven optimizations

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the CRM & Marketing Automation Specialist role, with a focus on data-driven insights, customer-centricity, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the CRM and marketing teams?
• How does the company support the professional development and growth of its employees?
• What are the key priorities and focus areas for the CRM & Marketing Automation Specialist role in the first 90 days?
• How does the company approach cross-functional collaboration and communication between teams?
• What are the most challenging aspects of working in a large, global organization like Just Eat Takeaway.com?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success. The ideal candidate will be proactive, engaged, and eager to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers.justeattakeaway.com website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company, team, and role, and practicing common interview questions
• Follow up after the interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to present a portfolio of your work or provide examples of your marketing automation and CRM experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.