📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Zinnia
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
---
📌 Essential Job Details
🚀 Job Overview
The CRM Marketing Manager is responsible for driving key strategic initiatives to enhance customer engagement, increase retention, and foster growth across all CRM channels at Zinnia. This role involves end-to-end management of CRM campaigns, including strategy development, execution, and performance analysis. The goal is to leverage data-driven insights to deliver personalized experiences that drive long-term business success.
ASSUMPTION: Based on the job description, this role is a mid-level marketing position focused on leveraging CRM and lifecycle marketing strategies to achieve growth and retention objectives for the company.
---
📋 Key Responsibilities
✅ Develop and optimize lifecycle marketing programs to drive growth and revenue through emails, SMS, direct mail, and more
✅ Create and implement lifecycle marketing strategies for leads from acquisition and partnership channels
✅ Optimize workflows and leverage data and tools to create personalized experiences at scale
✅ Collaborate closely with key stakeholders across teams including Marketing, Operations, Product, Engineering, and Data Science
✅ Design, execute, and analyze A/B test plans to improve CRM program performance and conversion rates
✅ Measure success metrics, analyze trends, and share actionable insights with stakeholders
✅ Concept, code (HTML/CSS), and test email templates for campaigns
ASSUMPTION: The role requires end-to-end ownership of CRM marketing initiatives, including strategy, execution, and analysis, as well as strong cross-functional collaboration.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of digital marketing experience, preferably in a CRM, lifecycle, or retention marketing role
Skills:
- Proficiency in a variety of marketing tools (email/CRM, email design, landing pages)
- Strong analytical skills with experience using Excel, Tableau, Looker, or similar tools
- Familiarity with HTML/CSS, particularly for email and landing page coding
- Ability to troubleshoot and problem-solve across teams and tools
- Proven track record of meeting deadlines and communicating with stakeholders
ASSUMPTION: The role requires a technical-minded marketer with both analytical and creative capabilities to drive CRM initiatives.
Industry Comparison: The provided salary range appears to be competitive for a CRM Marketing Manager role in the New York metropolitan area, based on industry benchmarks.
ASSUMPTION: The salary range is a reasonable estimate for this position in the New York market, though the actual offer may vary based on the candidate's specific qualifications and experience.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: Zinnia is the leading technology platform for accelerating life and annuities growth, serving over 100 carrier clients, 2,500 distributors and partners, and 2 million policyholders.
Company Size: Zinnia has over $180 billion in assets under administration, indicating a large, established enterprise.
Company Stage: Zinnia is a mature, market-leading technology company in the insurance industry.
ASSUMPTION: Zinnia is a well-established, successful player in the insurance technology space, with a significant market presence and client base.
---
📊 Role Analysis
Career Level: This CRM Marketing Manager role is a mid-level position, requiring 3-5 years of relevant experience.
Reporting Structure: The CRM Marketing Manager will report to the Associate Director of CRM.
Team Size/Composition: The job description does not provide specific details about the size or composition of the marketing team.
Growth Opportunities: The role offers opportunities for career progression within the company's marketing and CRM functions.
ASSUMPTION: This CRM Marketing Manager role is a mid-level position with potential for growth and advancement within Zinnia's marketing team.
---
🌍 Location & Work Environment
Office Type: The job description does not specify the work environment, but it is likely a hybrid or in-office model based on the company's enterprise nature.
Geographic Context: New City, New York is a major metropolitan area with a thriving technology and finance industry presence.
Work Schedule: Standard full-time hours, typical for this type of role.
Regional Considerations: New York offers a high cost of living, but also access to a large talent pool and business opportunities.
ASSUMPTION: The CRM Marketing Manager role is likely based in a hybrid or in-office work environment in the New York metropolitan area, with a standard full-time schedule.
---
💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate the candidate's technical marketing skills, data-driven decision-making, project management abilities, and communication/collaboration skills.
Application Tips: Applicants should highlight their experience in CRM, lifecycle marketing, and campaign optimization, as well as their proficiency with relevant marketing tools and technologies.
ATS Keywords: Relevant keywords to include in the application may include "CRM marketing," "lifecycle marketing," "email marketing," "marketing automation," "data analysis," and "A/B testing."
ASSUMPTION: The interview and application process for this role will follow standard practices for mid-level marketing positions at a technology company.
ASSUMPTION: The role requires familiarity with a variety of marketing tools and technologies commonly used in CRM and lifecycle marketing initiatives.
---
👔 Cultural Fit Considerations
Company Values: Zinnia's core values of being bold, teaming up, and delivering value suggest a dynamic, collaborative, and results-oriented culture.
Work Style: The job description indicates a fast-paced, challenging environment that values problem-solving, creativity, and data-driven decision-making.
Self-Assessment: Applicants should consider whether they thrive in a technical, analytical marketing role that involves end-to-end campaign management and cross-functional collaboration.
ASSUMPTION: Zinnia's culture values innovation, teamwork, and a data-driven, customer-centric approach, which should be considered by prospective candidates.
---
⚠️ Potential Challenges
The CRM Marketing Manager role may face challenges in:
- Balancing multiple competing priorities and deadlines across various CRM initiatives
- Coordinating closely with cross-functional teams to align on strategies and execute campaigns
- Continuously optimizing workflows and marketing programs to drive improved results
ASSUMPTION: As a mid-level, strategic marketing role, the CRM Marketing Manager position may involve a high workload and require strong project management and stakeholder management skills.
---
📈 Similar Roles Comparison
The CRM Marketing Manager role is similar to other mid-level marketing positions focused on customer retention and growth, such as Lifecycle Marketing Manager, CRM Strategist, or Retention Marketing Specialist. These roles typically involve managing end-to-end lifecycle marketing campaigns, leveraging data and analytics, and collaborating cross-functionally to drive customer engagement and business outcomes.
ASSUMPTION: The CRM Marketing Manager role aligns with common mid-level marketing positions responsible for CRM, lifecycle, and retention-focused initiatives.
---
📝 Sample Projects
- Develop and launch a comprehensive email marketing campaign to nurture leads and drive conversions
- Optimize the customer onboarding journey by mapping touchpoints, automating workflows, and personalizing communications
- Analyze customer data to identify high-value segments and implement targeted retention strategies
- Design and execute A/B tests to improve the performance of CRM campaigns across channels
- Collaborate with the product team to integrate new CRM features and functionalities into the customer experience
ASSUMPTION: These sample projects are representative of the types of initiatives a CRM Marketing Manager may be responsible for based on the listed job responsibilities.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of your CRM and marketing automation capabilities?
2. How does this CRM Marketing Manager role collaborate with other teams (e.g., product, operations, data) to drive customer-centric initiatives?
3. What are the key performance indicators (KPIs) or success metrics that you use to evaluate the impact of CRM marketing programs?
4. Can you share examples of recent optimization projects or A/B tests that have led to meaningful improvements in customer engagement or retention?
5. What are the primary challenges or areas of focus for the CRM marketing team over the next 12-18 months?
6. How does the company support the professional development and career growth of its marketing team members?
ASSUMPTION: These questions are designed to help applicants better understand the specific responsibilities, priorities, and growth opportunities associated with the CRM Marketing Manager role at Zinnia.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To pursue this CRM Marketing Manager opportunity effectively, applicants should:
1. Carefully review the job description and qualifications to assess their fit for the role.
2. Tailor their resume and cover letter to highlight their relevant experience in CRM, lifecycle marketing, and campaign optimization.
3. Incorporate relevant keywords from the job description (e.g., "CRM marketing," "marketing automation," "data analysis") to optimize their application for applicant tracking systems.
4. Prepare thoughtful questions to ask during the interview that demonstrate their strategic thinking and interest in the role and company.
5. Research Zinnia's company culture, industry position, and growth trajectory to convey their enthusiasm and alignment.
6. Follow up promptly after the interview to reiterate their interest and qualifications.
By taking these steps, applicants can position themselves as strong candidates for the CRM Marketing Manager role at Zinnia.
