📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Zinnia
🔹 Location: Greenwich, Connecticut, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
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📌 Essential Job Details
🚀 Job Overview
Zinnia, a leading technology platform for accelerating life and annuities growth, is seeking a highly analytical and creative CRM Marketing Manager to drive key strategic initiatives aimed at enhancing customer engagement, increasing retention, and fostering growth across all CRM channels. In this pivotal role, you will be responsible for end-to-end management of CRM campaigns, including strategy development, execution, and performance analysis.
ASSUMPTION: Based on the job description, this role is focused on leveraging CRM and marketing automation tools to deliver personalized, data-driven customer experiences that drive business results for Zinnia.
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📋 Key Responsibilities
✅ Develop and optimize lifecycle marketing programs to drive growth and revenue through emails, SMS, direct mail, and more
✅ Create and implement lifecycle marketing strategies for leads from acquisition and partnership channels
✅ Optimize workflows and leverage data and tools to create personalized experiences at scale
✅ Collaborate closely with cross-functional teams to support new projects, product features, and launches
✅ Design, execute, and analyze A/B test plans to improve CRM program performance and conversion rates
✅ Measure success metrics, analyze trends, and share actionable insights to inform strategic decision-making
✅ Concept, code (HTML/CSS), and test email templates for campaigns
ASSUMPTION: The role involves end-to-end lifecycle marketing management, including strategy, execution, analysis, and cross-team collaboration.
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🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of digital marketing experience, preferably in a CRM, lifecycle, or retention marketing role
Skills:
- Experience with marketing tools like email/CRM, email design, and landing pages
- Strong analytical skills with Excel, Tableau, Looker, or similar tools
- HTML/CSS coding experience, particularly for emails and landing pages
- Ability to troubleshoot and problem-solve across teams and tools
- Track record of meeting deadlines and communicating with stakeholders
ASSUMPTION: The role requires a well-rounded skill set spanning digital marketing, data analysis, technical implementation, and cross-functional collaboration.
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💰 Compensation & Benefits
Salary Range: $124,000 - $143,000
Benefits: Health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and more
Industry Comparison: The provided salary range appears to be competitive for a CRM Marketing Manager role in the Greenwich, Connecticut area based on industry benchmarks.
ASSUMPTION: The salary range is a good faith estimate by the employer and may vary based on the candidate's qualifications and experience.
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📌 Applicant Insights
🔍 Company Context
Industry Position: Zinnia is the leading technology platform for accelerating life and annuities growth, serving over 100 carrier clients, 2,500 distributors and partners, and 2 million policyholders.
Company Size: Zinnia has over $180 billion in assets under administration, indicating a large, established enterprise.
Company Stage: Mature, growth-focused technology company serving the insurance industry.
ASSUMPTION: Zinnia is a well-established, industry-leading technology provider for the life and annuities market.
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📊 Role Analysis
Career Level: This role is at the mid-to-senior level, requiring 3-5 years of relevant experience.
Reporting Structure: The CRM Marketing Manager will report to the Associate Director of CRM.
Team Size/Composition: Not specified, but likely part of a larger marketing team.
Growth Opportunities: The role offers the opportunity to shape customer journeys, optimize marketing automation, and drive long-term business success, indicating potential for career advancement.
ASSUMPTION: This is a strategic, high-impact marketing role with opportunities for professional development and growth within the organization.
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🌍 Location & Work Environment
Office Type: Not specified, but likely a hybrid or in-office environment based on the location.
Geographic Context: Greenwich, Connecticut is a prominent business and financial hub, offering access to a skilled talent pool and potential industry partners.
Work Schedule: Standard full-time, with potential for some flexibility.
Regional Considerations: The high cost of living in Greenwich may be a relevant factor for some applicants.
ASSUMPTION: The role is likely based in or near the company's Greenwich, Connecticut office, with potential for a hybrid work model.
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💼 Interview & Application Insights
Typical Process: The interview process may include a phone/video screen, technical assessment, behavioral interviews, and reference checks.
Key Assessment Areas: Employers will likely evaluate the candidate's digital marketing expertise, data analysis skills, technical implementation abilities, and cross-functional collaboration experience.
Application Tips: Applicants should highlight their experience in CRM/lifecycle marketing, marketing automation, and data-driven decision-making. Demonstrating a strong understanding of the insurance industry and Zinnia's products would also be beneficial.
ATS Keywords: CRM, lifecycle marketing, marketing automation, email marketing, data analysis, HTML/CSS, A/B testing, customer engagement, retention, growth
ASSUMPTION: The standard interview and application process for a mid-level marketing role at a technology company.
ASSUMPTION: These are the common marketing tools and technologies used in this role, based on the job description and industry standards.
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👔 Cultural Fit Considerations
Company Values: Zinnia's core values of being bold, teamwork, and delivering value are likely key elements of the company culture.
Work Style: The role requires a balance of analytical and creative thinking, as well as strong collaboration skills to work across teams.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, data-driven environment and have a passion for using technology to drive business growth.
ASSUMPTION: Zinnia values a culture of innovation, teamwork, and a relentless focus on driving results for its clients.
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⚠️ Potential Challenges
The breadth of responsibilities, including end-to-end CRM campaign management, cross-team collaboration, and data-driven decision-making, may present a high workload and require the candidate to manage multiple priorities effectively.
ASSUMPTION: The role's broad scope and need for technical, analytical, and creative skills could pose potential challenges for some candidates.
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📈 Similar Roles Comparison
This CRM Marketing Manager role is similar to other mid-level marketing positions focused on lifecycle management, retention, and growth strategies. However, it stands out by its specific emphasis on leveraging CRM and marketing automation technologies to deliver personalized customer experiences at scale.
ASSUMPTION: The role is positioned as a strategic, tech-savvy marketing position within the insurance technology industry.
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📝 Sample Projects
- Develop and launch a targeted email nurture campaign to re-engage lapsed customers, using segmentation and personalization to improve conversion rates
- Collaborate with the product team to design and implement a new SMS-based onboarding workflow for new policyholders, optimizing for engagement and retention
- Analyze customer data to identify high-potential segments, then create a direct mail campaign to cross-sell complementary insurance products
- Test and iterate on email templates and landing pages to improve click-through and submission rates for lead generation campaigns
ASSUMPTION: These sample projects are representative of the types of initiatives a CRM Marketing Manager would be responsible for based on the job description.
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❓ Key Questions to Ask During Interview
1. Can you tell me more about the current state of your CRM and marketing automation capabilities, and the key priorities for improving customer engagement and retention?
2. How does this CRM Marketing Manager role fit into the broader marketing team and organizational structure? Who will I be collaborating with most closely?
3. What are the critical KPIs and success metrics that will be used to evaluate the performance of this role?
4. Can you share examples of recent campaigns or initiatives that the CRM Marketing Manager has played a pivotal role in developing and executing?
5. What opportunities are there for professional development and career growth within Zinnia for someone in this position?
6. How does the company's culture and values manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, team dynamics, performance expectations, and company culture to assess fit.
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📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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📌 Next Steps for Applicants
To effectively pursue this CRM Marketing Manager opportunity at Zinnia, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant experience in CRM, lifecycle marketing, and data-driven campaign optimization.
3. Research Zinnia's products, services, and market position to demonstrate industry knowledge and enthusiasm for the role.
4. Prepare thoughtful questions to ask during the interview that show their strategic thinking and fit for the position.
5. Follow the application instructions on Zinnia's careers page and submit the required materials through the appropriate channels.
6. Be prepared to discuss their ability to thrive in a fast-paced, collaborative environment and drive measurable business impact through CRM initiatives.
Visual Customization Guide: Given Zinnia's position as a leading insurance technology company, the job description should maintain a professional, structured appearance with subtle modern touches. Streamlined icons, clean layout, and a slightly formal tone would be appropriate for this industry context.
