📌 Core Information
🔹 Job Title: CRM Marketing Manager
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading CRM strategies across multiple channels to enhance customer lifecycle management
- Collaborating with global teams to optimize campaigns and improve customer experience
- Analyzing campaign performance and translating data into actionable insights
- Managing cross-team projects and driving growth initiatives
- Contributing to a fast-paced, innovative environment with a strong focus on data-driven decision making
ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Join the CRM team to support the execution, optimization, and analysis of customer lifecycle management across various channels
✅ Act as the main point of contact for countries, guiding them on CRM best practices and troubleshooting technical or operational issues
✅ Build, manage, and improve broadcast and automated campaigns to deliver a consistent and valuable customer experience
✅ Regularly analyze CRM campaign performance and identify trends to improve efficiency and impact
✅ Contribute to A/B testing and experimentation to optimize key metrics
✅ Manage cross-team projects and collaborate with stakeholders to successfully implement initiatives and identify growth opportunities
✅ Suggest new ideas to improve CRM journeys, demonstrating creativity, a consumer-centric mindset, and structured thinking
✅ Pay close attention to detail and uphold a high standard of excellence in all deliverables
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: A Degree in Business Administration, Marketing, Economics, Management, Data Science, or an equivalent form of education
Experience: 2+ years in a previous experience in CRM management or a similar role that requires an analytical approach to running highly automated marketing campaigns
Required Skills:
- Proven experience in CRM management or a similar role
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
- Fluency in English
Preferred Skills:
- Experience with CRM software (e.g., Salesforce, HubSpot, Marketo)
- Familiarity with marketing automation tools (e.g., Mailchimp, Klaviyo)
- Knowledge of SQL or other data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for a Marketing Manager role in Lisbon with 2-5 years of experience)
Benefits:
- Meal allowance
- Private insurance
- Allocated budget for specialists to enhance skills and grow professionally
- Fast-paced work environment with full ownership to bring impactful ideas to life
- Work with international teams representing 60+ nationalities
- Pet-friendly office
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, location, and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Sleep Technology)
Company Size: 1,001-5,000 employees (Large organization with significant resources and opportunities for growth)
Founded: 2015 (Established company with a proven track record)
Company Description:
- Emma – The Sleep Company is a global leader in the sleep industry, offering a wide range of sleep comfort products
- The company is committed to innovation, sustainability, and enhancing sleep wellness for customers worldwide
- Emma operates in over 35 countries with more than 25 stores across Europe and employs a diverse team of over 1,200 people
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma – The Sleep Company is a well-established, global organization with a strong focus on innovation, sustainability, and enhancing sleep wellness for customers worldwide. The company's diverse team and international presence offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (Requires 2-5 years of experience in a similar role)
Reporting Structure: This role reports directly to the CRM Manager and collaborates with global teams, including marketing, country teams, and other CRM team members
Work Arrangement: On-site, full-time position with the possibility of working from the company's Lisbon office or remotely with occasional travel to other offices
Growth Opportunities:
- Potential to take on more responsibilities and advance within the CRM team or broader marketing organization
- Opportunities to work on cross-functional projects and collaborate with international teams
- Access to professional development resources and allocated budget for skill enhancement
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, global organization. The company's focus on innovation and data-driven decision making provides a strong foundation for career advancement.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office with a collaborative work environment
Office Location(s): Lisbon, Lisboa, Portugal (with the possibility of working remotely)
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a high quality of life, rich cultural heritage, and a vibrant startup scene
- The city is known for its mild climate, historic neighborhoods, and stunning views over the Tagus River
- Lisbon is an ideal location for professionals seeking a balance between work and leisure, with easy access to beaches, parks, and cultural attractions
Work Schedule: Full-time, 40 hours per week, with the possibility of flexible hours and remote work arrangements
ASSUMPTION: The Lisbon office offers a modern, collaborative work environment with opportunities for professional growth and development. The city's high quality of life and vibrant cultural scene make it an attractive location for professionals seeking a balance between work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study (e.g., data analysis or campaign planning)
- Final interview with the CRM Manager and/or other team members
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Campaign management and optimization experience
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of CRM strategies and data-driven decision making in your application materials
- Prepare for technical assessments or case studies by brushing up on your data analysis and campaign planning skills
- Research the company and its values to ensure a strong cultural fit and prepare thoughtful questions for the interview
ATS Keywords: CRM, Marketing, Campaign Management, Data Analysis, Customer Lifecycle, Customer Experience, Collaboration, Global Teams, Innovation, Sustainability
ASSUMPTION: The application process for this role is likely to involve multiple stages, including an online application, phone or video screening, technical assessment, and final interviews. Applicants should tailor their application materials to highlight relevant experience and skills and prepare for assessments that focus on analytical and campaign management abilities.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, Marketo)
- Marketing automation tools (e.g., Mailchimp, Klaviyo)
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes. Applicants should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Emma – The Sleep Company is committed to driving innovation in the sleep industry and enhancing sleep wellness for customers worldwide
- Sustainability: The company is dedicated to sustainability and minimizing its environmental impact through eco-friendly products and practices
- Collaboration: Emma values collaboration and teamwork, fostering a culture of knowledge sharing and continuous learning
Work Style:
- Data-driven: The company places a strong emphasis on data-driven decision making and continuous learning
- Innovative: Emma encourages creativity and innovation in all aspects of its operations
- Collaborative: The company fosters a culture of teamwork and knowledge sharing, with opportunities to collaborate with international teams
Self-Assessment Questions:
- Do you have a proven track record of driving innovation and results in a CRM or marketing role?
- Are you comfortable working in a fast-paced, collaborative environment with global teams?
- Do you have a strong data-driven mindset and the ability to analyze complex data to inform decision making?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their experience, skills, and preferences. A strong cultural fit is essential for success in this role and within the organization.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working with global teams may present communication and cultural challenges that require adaptability and flexibility
- The fast-paced nature of the role may require applicants to be comfortable with ambiguity and able to adapt to changing priorities
- Applicants may face competition from other qualified candidates for this role within a large, global organization
ASSUMPTION: While this role offers significant opportunities for professional growth and development, applicants should be aware of the potential challenges and requirements associated with working in a fast-paced, global environment.
📈 Similar Roles Comparison
- This role is similar to other CRM Marketing Manager positions within the marketing industry, with a focus on customer lifecycle management and campaign optimization
- However, this role is unique in its global scope and focus on innovation and sustainability within the sleep industry
- Applicants with experience in similar roles within the marketing or e-commerce industries may find this role to be a good fit, but should be prepared to adapt to the unique aspects of the sleep industry and Emma – The Sleep Company's culture
ASSUMPTION: While this role shares similarities with other CRM Marketing Manager positions, its unique focus on the sleep industry and global scope make it a distinct opportunity within the marketing field.
📝 Sample Projects
- Developing and executing a global customer retention campaign to improve customer lifetime value
- Analyzing customer data to identify trends and inform segmentation strategies for targeted marketing campaigns
- Collaborating with cross-functional teams to optimize the customer journey and enhance the overall customer experience
ASSUMPTION: These sample projects are intended to provide applicants with an understanding of the types of initiatives they may work on in this role. The specific projects and responsibilities may vary depending on the company's priorities and the applicant's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the CRM team's structure and how this role fits within the broader marketing organization?
- How does Emma – The Sleep Company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Emma – The Sleep Company approach sustainability and innovation within the sleep industry?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and its culture. Applicants should tailor their questions to their specific interests and concerns about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.lever.co/emma-sleep/f3ab4ae3-b501-49f6-9239-fa32ff3113cb
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for technical assessments or case studies by brushing up on your data analysis and campaign planning skills
- Research the company and its values to ensure a strong cultural fit and prepare thoughtful questions for the interview
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
