CRM Marketing manager (Retention)

📌 Core Information

🔹 Job Title: CRM Marketing Manager (Retention)

🔹 Company: TripleTen

🔹 Location: Argentina

🔹 Job Type: Remote

🔹 Category: 🎯 CRM & Loyalty Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 Years

🔹 Remote Status: Fully Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer engagement and retention in an EdTech context
• Focusing on revenue growth through upsells and reducing churn
• Utilizing multiple communication channels such as email, SMS, and messengers
• Working collaboratively with internal teams for strategic campaign development

ASSUMPTION: The job focuses significantly on analytical skills and CRM strategies due to the emphasis on customer segmentation and campaign performance.

📋 Key Responsibilities

✅ Design and execute CRM campaigns to increase student retention and upsells

✅ Analyze student behavior for personalized, data-driven campaigns

✅ Collaborate with Student Experience & Product Teams to align offers and engagement tactics

✅ Recommend CRM strategies and playbooks based on data and trends

✅ Monitor key metrics to optimize CRM campaign effectiveness

ASSUMPTION: The role emphasizes data analysis heavily, indicating a need for proficiency with CRM tools and metrics.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in CRM marketing, preferably in EdTech

Required Skills:

• Strong analytical mindset
• Communication and collaboration skills
• Project management abilities

Preferred Skills:

• Upper-Intermediate English
• Proficiency in Spanish

ASSUMPTION: Given the remote and global nature of the team, language skills, especially in Spanish, are advantageous for communication across borders.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Opportunities in a fast-growing multinational EdTech company
• Remote-friendly work environment
• Exclusive discounts on company products

Working Hours: 40 hours per week, flexibility expected

ASSUMPTION: Benefits focus on the global nature of the role and the opportunity to impact the company's growth, which may appeal to those interested in international career advancement.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, which is rapidly expanding and continuously innovating

Company Size: Not specified

Founded: Not specified

Company Description:

• Focuses on enhancing educational experiences through technology
• Committed to student success and engagement
• Offers a collaborative and progressive work environment

Company Specialties:

• CRM & Loyalty Marketing
• Educational Technology
• Remote Collaboration

Company Website: Not specified

ASSUMPTION: The description of the company is derived from typical EdTech industry characteristics, focusing on innovation and educational enhancement.

📊 Role Analysis

Career Level: Mid-level management focused on strategic CRM implementation

Reporting Structure: Likely reports to a senior marketing or CRM director

Work Arrangement: Flexible remote work environment

Growth Opportunities:

• Expand expertise in global customer engagement strategies
• Potential to lead international CRM initiatives
• Opportunities to impact business growth and student success

ASSUMPTION: Growth opportunities are inferred from the company's international reach and emphasis on career development in EdTech.

🌍 Location & Work Environment

Office Type: Remote work setting

Office Location(s): Not applicable due to remote nature

Geographic Context:

• Ability to work with teams and students across Argentina
• Flexibility with global time zones
• Opportunities to collaborate on multinational projects

Work Schedule: Standard 40-hour workweek, typically offering flexibility due to remote setup

ASSUMPTION: The remote work environment supports diverse locations and time zones, accommodating various international collaborations.

💼 Interview & Application Insights

Typical Process:

• Initial application submission via company portal
• Screening interview to assess fit and qualifications
• Technical or task-based evaluation related to CRM

Key Assessment Areas:

• Analytical skills in CRM strategies
• Communication and collaboration effectiveness
• Project management and multitasking abilities

Application Tips:

• Highlight CRM campaign successes and analytical skills
• Emphasize experience with digital KPIs
• Demonstrate collaborative projects with cross-functional teams

ATS Keywords: CRM Marketing, Customer Retention, Email Marketing, SMS Marketing, Data Analysis, EdTech

ASSUMPTION: The application process details are based on standard hiring practices in tech-focused roles.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot)
• Email marketing tools (e.g., Mailchimp, SendGrid)
• Analytical tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The role's technology stack is composed of common industry-standard tools used in CRM and digital marketing.

👔 Cultural Fit Considerations

Company Values:

• Innovation in education
• Commitment to customer success
• Diversity and inclusivity

Work Style:

• Data-driven decision-making
• Adaptable and open to change
• Collaborative team player

Self-Assessment Questions:

• How do you handle data-driven campaigns?
• Describe a time you successfully reduced churn.
• What CRM tools are you proficient with?

ASSUMPTION: Cultural fit and values are derived from typical company missions in the EdTech sector focused on innovation and student impact.

⚠️ Potential Challenges

• Managing remote team dynamics
• Adjusting campaigns for diverse student demographics
• Keeping up with fast-paced industry changes
• Balancing multiple projects simultaneously

ASSUMPTION: Challenges are inferred from the dynamics of global work environments and the rapidly evolving education technology landscape.

📈 Similar Roles Comparison

• Digital Marketing Manager: Focuses more broadly across multiple digital platforms
• Customer Success Manager: Concentrates on post-sale customer support
• Loyalty Program Manager: Specializes in customer retention strategies

ASSUMPTION: Comparisons are made to highlight specific CRM marketing responsibilities different from other related marketing roles.

📝 Sample Projects

• Designing a campaign to convert monthly users to annual subscriptions
• Developing personalized messaging strategies for targeted student segments
• Collaborating on a cross-functional initiative to optimize the student lifecycle

ASSUMPTION: Sample projects are typical of CRM-focused initiatives aimed at boosting engagement and retention within EdTech.

❓ Key Questions to Ask During Interview

• What are the key metrics for success in this role?
• How does the company support professional development?
• Can you describe a typical day in this position?
• How does the team measure campaign performance?
• What are the main CRM challenges currently faced?

ASSUMPTION: Questions are designed to provide deeper insights into role expectations and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal
• Ensure your resume highlights relevant CRM experience and achievements
• Prepare to discuss your analytical approach to CRM during interviews
• Reach out to career services or professional networks for application advice
• Follow up with the recruitment team to ensure your application is being processed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.